Develop and Implement a Business Plan - Ozhouse Clean

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
1 20/08/2019
TASK 2
ACTIVITY 3

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
Ozhouse Clean
Business Plan
2018 – 2021
2 20/08/2019

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
Executive Summary
Oz house clean is a Melbourne based cleaning service organization. James and Nancy
Anderson are in charge of operating the family-based company. The competitive advantage
enjoyed by the organization was established in 1905 (Cani. 2018). However, being small
and local family, one of their daughters named Amanda is holding the post of operational
manager and other daughter of them, Sarah is the Administration Manager. We thrive to
provide professional, residential cleaning services that indulge regular and spring-cleaning
for the consumers who are located in greater Melbourne.
PURPOSE OF BUSINESS PLAN
The focus of the business plan 2018-2021 is to incur goals of company focusing on the next
3 years at Oz house clean. However, we plan to expand in different markets specially in
focusing on commercial cleaning (Buolamwini and Gebru. 2018). The plan helps to fix in
directions in which our company will render to forward improvement. Financial goals and
non-financial goals are the segments which will help the concept to move forward. We will
generate discussions about market analysis, reviewing the pricing options detailing the
business plan 2018-2021.
BENEFITS:
A well-written plan helps the company to get started into path of success and there are some
of the reasons:
 Drafting a business plan is the phase where we easily reach dots between tactics
and strategy.
 The scenario that gives enough knowledge and it helps to remind us by reviewing the
target market in order to keep strategic focus.
 It ensures by helping us to set priorities in order to do things in structural form.
 Business plan helps to review our assumptions and helps to compare the process by
progressing in business for adjusting things accordingly.
 Preparing goals and ongoing performance review of the plan helps us to maintain the
accounting structure.
Mission Statement
Quality cleaning service available in greater Melbourne at much more competitive pricing.
Vision
we would prefer our brand to be highlighted in quality cleaning, therefore not only focusing
home cleaning, but also other segments where the company is focused to expand.
Our values are:
Core values of our business are as follows:
 Respecting and valuing all the clients with ensuring much equality.
 Taking care of the environment by practicing with undertaking eco-friendly goods and
products which will ensure that the environment is not getting harmed from the
society.
 Taking care our staffs by providing friendly working ambience.
 Promotion of the excellence throughout the business practices (Vigano et al. 2018).
 Maintaining the integrity in our business, respecting the co-ordinates, maintaining
loyalty towards the work.
3 20/08/2019

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
Strategic Objectives
Number of clients being increased by 20% during the first year in introducing commercial
cleaning service and hence 10% thereafter.
Increment of 20% in gross margin in each and every year.
50% depreciation of debtor days in the year 2019-2020 with further referring 10% in the
latter half of the year (Chul-Joo et al. 2019).
10 commercial customers which are very new appeared during the first year in the business
plan where at least 20 new customers appeared thereafter.
Reduction of 10% of workforce turnover in year 2019-2020 further 10% by 2022
Market Analysis
There are new things, which need regular cleaning for example windows, carpets doors,
floor, dishes furniture trash bins and others with implying busy life culture you need a person
to get it done. That is where organization such as Oz house appears for rescuing the
society.
However, analysis on some facts by how the industry works, the cleaning industry can be
divided into four major types which is as follows
 Residential
 Commercial
 Speciality
 Laundry/Dry cleaning
During 2015, there were around 875,000 business recruiting about 3.5 million people.
However, the industry went through several rough span of time where recession hampered
the revenue to fall below 5.3% during the year 2008 and later it went through 6.1%.
However, they bounced back by incurring $51 billion revenue during 2015.
Bureau of labour statistics gave an estimation of job growth ticking to 6% till 2020.
Risk situations
Due to the equipment’s not being much expensive and training required for customer, barrier
to entry went very low that makes easier for new competitors for jumping into any time even
when lot of competition intended in the market. However, less competition is present in the
commercial field and especially during cleaning section because it renders to expect much
modernized machines with highly trained in focusing to those field (Bajczyk et al. 2018)
On a budget companies lose their 55% clients because of poor servicing, whereas in this
industry attention required to details matters the most. A single performance can make a
company to lose clients for no cause (Phadermrod, Crowder and Wills. 2019).
Opportunities
Maximum amount of opportunities present in commercial field and in residential cleaning,
however, marketing locations are the key monitor to it. According to Worldwide Cleaning
Industry Association, “Green cleaning is a marketplace phenomenon that is being driven by
customer demand and the overall trending of the broad marketplace for environmentally
preferable product and services.” Home and Business owners now prefers environment
friendly non-toxic supplies for their resident. By which business has proper trustworthy staff,
Eco friendly supplies, good location and reputation (Ahmad. 2018). It’s safe to explain that
on the path of success these are the main resolutions.
Competitor analysis
GSR cleaning
4 20/08/2019

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
Its is based in Melbourne which ensures residential and commercial cleaning services that
they mentioned on the website which focuses on having done 2245 one off job, 1234 Move
in Out cleaning, 315 office cleaning and 250 plus regular house clean. They also render high
recommendation by locals and user environment friendly chemical (Kohli. 2018).
Few points about the company are as follows:
 2012,2013,2014,2015 and 2019 service award winner
 2013 Australian achiever awards
 Good use of social media
 Use of SEO
 Customer reviews
 Fully insured professional staff
List of services
 House cleaning
 House keeping
 Laundry and ironing
 Commercial office cleaning
 Industrial and factory cleaning
 Carpet steam cleaning
 Upholstery cleaning
 Tile and Grout cleaning
 Stain Removal
 Carpet Dry cleaning
 Solar panel cleaning
 Mould cleaning
 Move in Move out cleaning
 Medical clinic cleaning
 High pressure cleaning
 Pub and nightclub cleaning
 Hotel Bistro and Motel cleaning
 Commercial End of lease cleaning
 Childcare services
House Cleaning Service Melbourne
Just like GSR cleaning they did some good SEO when they come on third result while you
search in cleaning service in Melbourne they did very good by using social media and online
chat system that comes very handy when customer focuses to enquire on service issues.
This company claims on having over fifteen years’ experience on servicing clients
throughout Victoria (franchisehelp.com. 2018). It also prefers to claim money back guarantee
for free service that is peace of mind. Likewise, GSR are using environment friendly
chemicals in mentioning others troops.
List of Services
 Spring cleaning
 House keeping
 Kitchen
 Bathrooms
 Floors
 Windows
 End of lease cleaning
KANKLEAN
5 20/08/2019

Syed F.H Rizvi Develop and implement a business plan
VTI18T1173 BSBMGT617
KANKLEAN is one of the very last results on internet when we search for cleaning service in
Melbourne which shows they don’t have good SEO also noticed they are not using any
social media or quick chat on their website some quick fact they mention are as follows
 65 Franchises across Melbourne
 100% security checked and passed cleaners
 20 years in operation (Young. 2019)
 2,101,832 and counting successful cleans
List of services
 Presentation cleaning
 Move out cleaning
 Upholstery cleaning
 Stain removal
 Hard floor cleaning
 Carpet cleaning
 Office cleaning
 Age care service
 Home cleaning
In addition of these services they also provide commercial cleaning products
Target customers and needs
Residential Cleaning
Market research shows the ideal clients married couples 45 years old or elder especially
within two incomes household. Real estate agent focuses to be good client for inserting in
and external cleaning services by managing rental properties (Oates et al. 2018)
Commercial Cleaning
Almost 31% of the revenue comes from office cleaning and maximum in them gets in late
hours or later hours when offices have less if no staff. So, the cleaner has to trustworthy and
must have attention to detail (Lacan. 2018).
Pricing options
Currently at Ozhouse clean there is a standard rate of $40 an hour. Where we can introduce
different pricing option such
 We can introduce one off or add on services just like clean an oven just for $20
 Two hours discount rate to get the customers little more work done which can $70 for
two hours
 Contract rate where customer keeps on paying agreed amount a month and we do
agreed number of hours on special rates to keep the customer for longer period (Hall
and Krueger. 2018).
 Flexible rate as per the customer need just like if the customer only want a cleaner to
specific tasks we can set the rate accordingly.
Legislative
Just like any other business in Australia a cleaning company need to follow many laws and
act
 Fair trading Act
 Privacy act 1988
 Australian consumer Law
6 20/08/2019