logo

Cisco Systems Case Study Analysis

   

Added on  2020-03-16

4 Pages954 Words898 Views
 | 
 | 
 | 
CISCO SYSTEM CASE STUDY`1CISCO SYSTEM CASE STUDYBy NameCourseInstructorInstitutionLocationDate
Cisco Systems Case Study Analysis_1

CISCO SYSTEM CASE STUDY`2CISCO SYSTEM CASE STUDY1.Evaluate Walmart’s new marketing campaign and tagline. Provide your views on the marketing activity carried out by Walmart based on your understanding. Walmart was a very innovative investor. He used strategies to market his products to potential customer by applying persuasive marketing campaign and tagline. The marketing campaign adopted by Walmart was categorized with yellow smiley face which was initiated at the beginning of the year 1996. This particular campaign was classified among the greatest stars of the company. The campaign was appearing in staff equipment such as aprons and button. Before the campaign, he had initiated a tagline which asserted that, “Always Low Prices. Always”. The assertion of this tagline was to enhance efficient and effective communication strategy concerning the main brand of the company. This tagline was anticipated to generate millions of dollars since the brand was promising to the company. My view on this particular marketing strategy is based on Walmart creativity. He maintained a welcoming impression to the customersat all times (Prasch 2008). This is usually a good strategy to welcome customers. It initiate negotiation for buying and selling in the market.2.Did Walmart make the right decision to drop ―Always Low Prices. Always.‖ As a tagline. My view on dropping this particular tagline is based on competition in the market. It was the right decision to drop the tagline by Walmart. The main reason for asserting this is the competitors who always aim at achieving competitive advantage in the marketplace. This tagline could be used against Walmart’s company by the competitors. By saying, Always Low Prices. Always, innovative competitor may wish to lower the selling price of that particular product at some point even if they may not make profits at that time. The aim would be targeting customers. This will create a notion to the customer that even if Walmart claim to offer products at low prices, there exist other outlets that can offer the same product at diminishing price. Once that notion is created, the competitors would the increase the prices accordingly. Walmart will end up losing potential customers.3.Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain.When the economic recession affected many parts of the world, Walmart did a special task of offering consumable good and other commodities at affordable prices. This can be a form of
Cisco Systems Case Study Analysis_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Case Study Questions | Walmart
|5
|941
|21

BUS100, Professional Communication Skills
|6
|1006
|219

Case Study on Walmart Assignment
|5
|745
|133

Influence of Strategic Innovation by Analyzing Internal and External Environment on Industry Development
|8
|2757
|69

Pricing Strategies for Organic Food Chain Store
|13
|1101
|309

Marketing Consumer Behaviour
|7
|1290
|61