The Scene Brokers: System Design & Analysis

This report covers three major sections as use case modelling & information gathering techniques, benefits of mobile application to the organization, and work breakdown structure for the project. The Scene Brokers is an organization which is looking to deploy a website for managing its current business operations and achieving better customer engagement levels.

The Scene Brokers
System Design & Analysis
10/2/2018

The Scene Brokers
I. Executive Summary
The report has been prepared for The Scene Brokers organization. The decision has been
taken to deploy a website in the organization. The report covers three major sections as use
case modelling & information gathering techniques, benefits of mobile application to the
organization, and work breakdown structure for the project. There is a brief conclusion
included at the end.
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The Scene Brokers
Table of Contents
I. Executive Summary....................................................................................................................1
1. Introduction..................................................................................................................................3
2. Information Gathering Techniques...........................................................................................3
3. Use Case Diagram.....................................................................................................................4
4. Use Case Descriptions...............................................................................................................4
4.1. Provide Booking Details.....................................................................................................4
4.2. Select Preferred Venue......................................................................................................6
5. Benefits of Mobile Application...................................................................................................7
5.1. Increased Business Mobility..............................................................................................7
5.2. Enhanced Customer Engagement....................................................................................7
5.3. Personalization & Customization......................................................................................8
5.4. Ease of Usage.....................................................................................................................8
5.5. Better Revenues..................................................................................................................8
6. Work Breakdown Structure........................................................................................................9
7. Recommendations & Conclusion............................................................................................10
8. References.................................................................................................................................11
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The Scene Brokers
1. Introduction
The Scene Brokers is an organization which is looking to deploy a website for managing its
current business operations and achieving better customer engagement levels. The report
focuses on three relevant areas as use case modelling & information gathering techniques,
benefits of mobile application to the organization, and work breakdown structure for the
project.
2. Information Gathering Techniques
Use Case Diagram is a behaviour diagram that provides the details of the system and its
requirements. There are varied sets of data that are required for the development of adequate
use case diagram and for effective use case modelling. The primary technique that will be
used for gathering the information sets will be interviews. The interviews will be conducted
with the employees of the company, end-users of the system, and the organization
stakeholders. The detailed expectations of each of these entities will be achieved through the
interview processes. The automated tools will then be applied to analyse the response. Group
discussions among these entities and groups will also be arranged for the purpose of
information collection (Misbhauddin and Alshayeb, 2013). The exploration of new ideas will
be done as a result. Observation is another technique that will be given shape for data
gathering. The existing system will be observed and analysed in terms of its issues, gaps, and
areas of improvement. The system behaviour will be determined accordingly and the same
will be modelled in the use case diagram.
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The Scene Brokers
3. Use Case Diagram
4. Use Case Descriptions
4.1. Provide Booking Details
Use Case ID: USCA1
Use Case Name: Provide Booking Details
Created By: Name
Date Created: 2nd October 2018
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The Scene Brokers
Actors: Customer, Application
Description: The customer will provide booking details in terms of the attendees,
date of booking, etc. to allow the system to present the available
venues.
Trigger: Login to the system
Preconditions: The user must be registered on the system
Post conditions: Payment option to the customer
Normal Flow: 1. Login to the system as individual or business customer
2. Enter booking details
3. Submit
Alternative Flows: 1. Login to the system as individual or business customer
2. Enter booking details
3. Modify booking details
4. Submit
Exceptions: None of the venues matching with the booking details are available
Includes: Does not apply
Frequency of Use: 25 times in a day
Special Requirements: User login credentials
Assumptions: The customer will be able to enter the required details in the fields to
obtain the booking information
Notes and Issues: Does not apply
4.2. Select Preferred Venue
Use Case ID: USCA2
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The Scene Brokers
Use Case Name: Select Preferred Venue
Created By: Name
Date Created: 2nd October 2018
Actors: Customer, Application
Description: The customer will choose from the list of venues provided on the basis
of the booking details
Trigger: Login to the system
Preconditions: The user must be registered on the system
Post conditions: Payment options to the customer
Normal Flow: 1. Login to the system as individual or business customer
2. Enter booking details
3. Choose the venue preferred from the list
4. Submit
Alternative Flows: 1. Login to the system as individual or business customer
2. Enter booking details
3. Choose the venue preferred from the list
4. Choose another venue due to unavailability
5. Submit
Exceptions: None of the venues matching with the booking details are available
Includes: Does not apply
Frequency of Use: 25 times in a day
Special Requirements: User login credentials
Assumptions: The customer will be able to enter the required details in the fields to
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The Scene Brokers
obtain the booking information
Notes and Issues: Does not apply
5. Benefits of Mobile Application
There is a website that The Scene Brokers will be deploying to mark web presence and
connect with the individual and business customers. The deployment of the website will
allow the organization to gain benefits in terms of expanded user base, faster resolution to the
customer queries, enhanced reachability, and better management of the data sets. There will
be further benefits provided to the organization with the implementation of a mobile
application along with the website.
5.1. Increased Business Mobility
The Scene Brokers is a part of the industry that witnesses the entry of new parties on a
frequent basis. There is existing competition which will further increase in the years to come.
The company will succeed in making its name in the market only when it offers enhanced
and unique services to its customers (Schmitz, Bartsch and Meyer, 2016). Business mobility
is one of the factors that will allow the company to have a distinguished name The mobile
application that is proposed will provide increased business and enterprise mobility. The
application will be designed as per the latest technology and will include advanced data
analytics concepts that will ensure that the business functions are carried out on the basis of
the real-time data.
5.2. Enhanced Customer Engagement
The primary mode of accessing the web has gradually shifted to the mobile devices and
platforms. The Smartphones in the present times are being used to carry out the business
operations, professional tasks, and personal activities. With the increase in the use of
Smartphones and other mobile devices, the customers wish to have a dedicated mobile
application for every business enterprise. The mobile application of The Scene Brokers will
be in accordance with the customer preferences and expectations which will enhance the
customer engagement levels. The customers will be able to make booking in flash of seconds
using the mobile application. They may also sync the payment options and it will take only a
few seconds to do the entire process (Ford, 2013). The company may also release alerts for
the customers to inform them about their bookings and send reminders accordingly. The
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The Scene Brokers
promotional offers may also be communicated using the mobile application by sending the
application notifications on the same. Customer support services will also be included in the
application. All of these functionalities will lead to the enhancement in the engagement levels
of the customers. .
5.3. Personalization & Customization
There are limited options in the website to customize them as per the user likes and
preferences. The customization and personalization options increase in the mobile
applications. The mobile application for the company shall be developed as per the
responsive web design methodology. The methodology will allow the application to react and
respond as per the user options. The use of Human Computer Interaction (HCI) principles
will enable the application to be personalized in terms of color tone, application theme, and
likewise (Morris et al., 2016).
5.4. Ease of Usage
There will be segmented customer profiles that the organization will be able to look at after
the deployment of the mobile application. The real-time data handling and analytics will also
ensure that the customers are provided with the services as per the preferences and choices.
The application will have the necessary features highlighted and the visual appeal will be
developed in such a manner that the users are able to understand the flow of the applications
along with the ability to achieve enhanced user experience levels. The navigation on the
application screens will be kept smooth so that the users may understand the application flow
and are provided with the ease of usage.
5.5. Better Revenues
The ability to achieve the above set of benefits with the introduction of the mobile application
in the organization will make sure that the customer base is expanded. The organization will
also be able to identify and implement new business opportunities. The competitive edge will
be achieved with the setting up and implementation of the application which will allow
earning better profits and revenues (Fang et al., 2017).
There are various functional aspects that will be included in the mobile application for The
Scene Brokers. However, the above benefits will be achieved only when the adequate
combination of functional and non-functional requirements will be achieved and will be met.
There will be system qualities, such as enhanced performance, application reliability,
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The Scene Brokers
security, and usability that will be necessary to be adhered to so that the application benefits
are gained.
6. Work Breakdown Structure
The methodology that is recommended for the mobile application for The Scene Brokers is
Project Management Body of Knowledge (PMBoK). It is a project management methodology
that is defined by the Project Management Institute (PMI). The methodology provides the
management guidelines in five process groups and the same will be followed in the project.
Work Breakdown Structure (WBS) is a graphical representation of the project activities in a
hierarchical manner (Fanning, 2014). The process groups involved in the mobile application
development project are shown in the image above. It will start with the initiation phase in
which the application feasibility determination and chartering will be done. The planning of
the project will be done in the next process group. It will be one of the most significant stages
of the project as the base of the project will be set in this phase. The schedule for the
conduction of the mobile application development will be decided in this phase along with
the costing. The other project areas will be planned out in this stage. The practical execution
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Mobile Application
Development
Initiation
Business Case by the
Project Sponsor
Start-up Meeting
Feasibility Determination
Selection of Project Team
Chartering
Milestone 1: Project
Charter
Planning
Fact-finding &
Requirements Elicitation
Techniques
Analysis & Classification of
Requirements as
Functional Aspects,
System Qualities, and
User Requirements
Project Scope Definition
Project Budget and
Project Schedule
Estimation
Listing, assessment,
prioritization, and
treatment of project risks
Communication &
Meeting Guidelines
Milestone 2: Project Plan
Execution
Classification & Analysis of
Data sets and
Requirements
Procurement of
Hardware, Software, and
Networking Equipment
Development, Test, and
Production Environment
Set-up
Application Architecture,
Interfaces, and Design
Application Development
- Lines of Code
Unit Testing & Database
Syncing
Milestone 3: Lines of Code
Control
Quality Assurance &
Quality Control
Change Requests
Submission, Approval, and
Implementation
Implementation
Conduction of final rounds
of reviews and audits
Milestone 4: Review
Results
Closure
EUT - End User Training
User Guides & Manuals
Acceptance & Sign-offs
Evaluation & Closure
Checklist
Reflection
Milestone 5: Completion
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The Scene Brokers
and implementation will be done in the third and fourth process groups with the conduction
of the activities as application design, source code development, application testing, and its
implementation (Jamali and Oveisi, 2016). The last phase in the project will be the final
evaluation and closure. The use of these phases and stages will ensure that there are
milestones set and achieved in every phase of the project to achieve the end-goal.
7. Recommendations & Conclusion
It is recommended that the website and mobile application for The Scene Brokers are
amalgamated with security tools and controls. The practice will be necessary to prevent and
avoid the various forms of security risks, attacks, and breaches. Administrative and technical
controls shall be synced along with the web portals and applications.
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The Scene Brokers
8. References
Fang, J., Zhao, Z., Wen, C. and Wang, R. (2017). Design and performance attributes driving
mobile travel application engagement. International Journal of Information Management,
37(4), pp.269-283.
Fanning, F. (2014). Adapting PMBoK Guidance to Public Sector Projects. Organization,
technology and management in construction: An international journal, 6(3).
Ford, C. (2013). Smartphone Apps on the Mobile Web: An Exploratory Case Study of
Business Models. SSRN Electronic Journal.
Jamali, G. and Oveisi, M. (2016). A Study on Project Management Based on PMBOK and
PRINCE2. Modern Applied Science, 10(6), p.142.
Misbhauddin, M. and Alshayeb, M. (2013). Extending the UML use case metamodel with
behavioral information to facilitate model analysis and interchange. Software & Systems
Modeling, 14(2), pp.813-838.
Morris, N., Lambe, J., Ciccone, J. and Swinnerton, B. (2016). Mobile technology: students
perceived benefits of apps for learning neuroanatomy. Journal of Computer Assisted
Learning, 32(5), pp.430-442.
Schmitz, C., Bartsch, S. and Meyer, A. (2016). Mobile App Usage and its Implications for
Service Management – Empirical Findings from German Public Transport. Procedia -
Social and Behavioral Sciences, 224, pp.230-237.
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