System04099 Company Analysis | Bookoverparadise

System04099
[COMPANY NAME] [Company address]
MARKETING

Contents
Introduction........................................................................................................... 3
Background........................................................................................................... 3
Purpose.................................................................................................................. 3
Performance review............................................................................................... 4
Competitive analysis............................................................................................. 6
Conclusion............................................................................................................. 8
References........................................................................................................... 10

Introduction
The report brings out a discussion on Bookloverparadise, which is a bookstore in Australia.
The report elaborates the introduction to the company, and competitive analysis, which is
based porter`s five forces model. The report has tried to find, attain, and gain the competitive
advantage by identifying and analysing the sales and Gross profits of range of books. The
analysis conducts learning from industry`s top bookstore such as Amazon bookstore and
eBay.
Background
BookLoversParadise is an Australian bookstore, which has four retail outlets in Australia.
The company undertakes to sell non-educational books. The store was established in 2007
and headquartered in Melbourne, Adelaide, Brisbane, and Sydney. Furthermore, the company
has been experiencing decline in the sales in some retail stores since 2013. To combat these
issues and enhance the sales of the company that promotes the operations by making efforts
to reach maximum customers via internet. The website will come up with comprehensive
catalogue of the products and the customers can come up to visit related store to order, which
can be delivered.
Purpose
The main purpose of the report is to examine how Bookloversparadise has been performing
to undertake the data of sales from 2015 to 2018. Apart from this, the report will analyse the
competitive landscape of Bookloversparadise, which has been affected through technology.
The analysis of Amazon bookstore is helpful in increasing the sales and then become
successful like “Amazon bookstore.”

Performance review
Travel Escapes
Autobiolography
Home and Gardening
Cookbooks
Children Books
Health & Fitness
History
Fiction
$- $50,000.00 $1,00,000.00 $1,50,000.00 $2,00,000.00
BookloversParadise
Sales 2018-2019
(Dane Chea)
2019 Sales 2018 Sales
(Source: refer to excel file)
From the above graph, it is seen that the company offers a wide range of products such as
fiction, history, health & fitness, children books, home, gardening, travel escapes, and
autobiography to customers in Australia. The statistics represent sales of two years 2018 and
2019, where fiction sales is more than $ 1,50,000. Furthermore, the sales for history books
and cookbooks is minimum. Furthermore, some of the statistics regarding some books is
quite changing in which travel escapes and fitness books face decline in in 2019 sales as
compared to 2018 sales. In 2018, the sales for travel escapes in 2018 waas more than $50000,
which fell down to less than $30000. Furthermore, the sales for autobiography was quite less
than $20000 for both years. The sales for children books in 2018 and 2019 are marked at