Unit 02 : Marketing Essential (ME)
Added on 2021-04-05
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Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades decisions have been agreed at the assessment board. t Assessor’s Feedback Grade:Assessor Signature:Date:Resubmission Feedback Grade:Assessor Signature:DateInternal Verifier’s CommentsSignature of the IVDate Student Agreement: I understand the feedback given to me and agree to carry out the Student SignatureCourse Tittle Pearson BTEC Level 5 Higher National Diploma in Business Unit Number and Title: Unit 02 : Marketing Essential (ME)Assignment Title Marketing Concepts and Internal Relations Name of the Learner Sureshkumar Prediksha Ref. No. of the Learner 1018426 Pearson Regd. No. ND62494 Assignment Number1 Batch No & Semester HND BM 43 Issue Date2nd of November, 2020Submission Date13THDecember, 2020 Re-submission Date Date Received 1stsubmission Unit Assessor: Ms. Jayani Hewavitharana Academic Year 2020 ASSIGNMENT
MARKETING ESSENTIALS2 | P a g eactions in future works as required and indicated. Date Plagiarism Policy The submission of work that borrows ideas, words, diagrams, or anything else from another source (or sources), without appropriate acknowledgement, constitutes plagiarism. Plagiarism is not limited to unattributed cutting-and-pasting; it includes the reproduction, without acknowledgement, of someone else's work, taken from a published (or unpublished) article, a book, a website, a friend’s (or anybody else’s) assignment, or any other source. When an assignment or report uses information from other sources, the student must carefully acknowledge exactly what, where and how s/he has used them. If someone else’s words are used, they must be within quotation marks and a reference must follow the quotation. Failing to do so leads to academic misconduct. Academic misconduct is defined as any type of cheating in an assessment for the purposes of achieving personal gain. When it is determined that academic misconduct has taken place, a range of penalties may be prescribed which includes expulsion from the programme. Student Declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student signature: prediksha Date: 13/12/2020Unit Learning Outcomes: LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation
MARKETING ESSENTIALS3 | P a g eSubmission Format The submission is in the form of an individual written report. This should be written in a concise, formal business style. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not be penalised for exceeding the total word limit. Assignment Brief and Guidance: Scenario and activity: You are applying for the role of marketing executive in an organization of your choice – your own place of work if appropriate, and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organization. Further to this, you will have to explore how marketing interrelates with other functions within the business. Prepare a report covering below mentioned to submit to the senior management of the company. 1. Introduction to the concept of marketing, including current and future trends. 2. An overview of the different marketing processes. 3. Explanation of the role and responsibilities of a marketing manager in the context of the organization. An analysis of how marketing influences and interrelates with other functional departments of the organization. 4. Analyze the value and importance of the marketing role in the context of the organization. 5. Conclusions that summaries the significance of having effective interrelationships between different functional departments.
MARKETING ESSENTIALS4 | P a g eLearning Outcomes and Assessment Criteria Pass Merit Distinction LO1 Explain the role of marketing and how it interrelates with other functional units of an organization D1 Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation P1 Explain the key roles and responsibilities of the marketing function. P2 Explain how roles and responsibilities of marketing relate to the wider organizational context M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.
MARKETING ESSENTIALS5 | P a g eFormative Feedback Grading Criteria Comment P1 P2 M1 M2 D1
MARKETING ESSENTIALS6 | P a g eReport Format Final Assignment must include the followings Assignment cover and the assignment given Acknowledgement Table of contents List of table and list of figures Abbreviations General introduction to the whole report Each and every task in appropriate format List of references Appendices if any CD Attachment General formatting of the report Margin – right, top and bottom -1”, left 1.5” Font – Arial Font size – Body 11, Heading 12 (for heading first letter capital excluding preposition and conjunctions, bolded) Line spacing – 1.5 Paragraph – Single line Footer - page no. at the right Header – Unit name at right hand side. Important Notes Use credible sources of references. Research articles on relevant topics are highly recommended and appreciated. Any sources of references without the author and the published date are not recommended. Use Harvard Referencing. Improper referencing will be considered academic misconduct and will be penalized.
MARKETING ESSENTIALS7 | P a g eName: S. prediksha Batch: HND B-43 Index No: 1018426 Lecturer: MRS. Jayani
MARKETING ESSENTIALS8 | P a g eAcknowledgment I would like to express my deepest appreciation to all those who helped me to complete this report And my special thanks to Mrs. Jayani, the lecturer of “Marketing Essentials” of BCAS Campus for making the subject more interesting and giving a great support to finish the “ME” report successfully. Also I thank Arpico general manager Mr. Dilshan who gave relevant information’s to complete the question 2& 3. Further, thanks to my colleagues who have been sharing knowledge and helping each other to clear the doubts.
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