Bulgaria: Economy, Culture and Society
Added on 2020-11-30
14 Pages2193 Words323 Views
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Table of contain Introduction.............................................................................................3SOSTAC......................................................................................................4PESTEL.........................................................................................................5Hofstede Insights ......................................................................................6Objectives....................................................................................................7Segment.......................................................................................................7Porter’s generic Strategy...........................................................................8Ansoff Matrix...............................................................................................8Marketing entry mode................................................................................9Tactics...........................................................................................................9Actions..........................................................................................................10Control..........................................................................................................102
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IntroductionThis assignment provide an explanation of how Barclays company can be introduced to the Bulgaria country market. Also, a SOSTAC plan has been illustrated of how the company will enter successfullyin to the target country. Company background Barclays is a British bank operating internationally. The company has branches in 50 countriescounting Europe, Asia, America and Africa. To satisfy their customers and cover their needs, thecompany provide wide range of products and services such as: privet banking, wealth advisory,investment services, investment and credit solutions. SOSTAC (Anglia Ruskin,2020)SOSTAC PlanningSOSTAC is a marketing planning model, developed originally in the 1990 by PR Smith to helpcompanies to have an overview of where the company is at the current time.SOSTACstandfor•Situation–wherearewenow?•Objectives–wheredowewanttobe?•Strategy–howdowegetthere?•Tactics–howexactlydowegetthere?•Action–whatisourplan?•Control–didwegetthere?SOSTAC provide a logical order to start a marketing business plan, and to be used it to assess the progression critically .4
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