Principals of Marketing for Dove: Launching Dove Foundation

Table of content
Introduction
Background of Dove
Existing brand value
Ansoff
Target market
Pestle analysis
Conclusion

Executive summary
This report is aiming about the principals of marketing in which the brand which
is taken is Dove company. In this report company wants to launch new product
called “Dove Foundation”. This report covers background of the Dove brand,
existing brand values and brief explanation of the new product. This is done
through Ansoff matrix. Then it covers identification of proposed target market
and external issues which can affect the company in introducing new product. It
also covers comparative analysis of the company.

Introduction
Marketing principals are the principals which are used by the
companies for effective marketing strategies. Principals of
marketing refers to the 4Ps of marketing mix which is product,
price, place and promotion (Hulka and Nikitenko, 2020). Dove is
the personal care company owned by Unilever established in US