Sri Lankan Market - A Study of Technological Aspects and Environment
24 Pages5901 Words97 Views
Added on 2021-01-29
About This Document
ACKNOWLEDGEMENT.9 LIST OF TABLES.12 LIST OF FIGURES .13 EXECUTIVE SUMMARY .14 INTRODUCTION15 TASK 01 16 1.1. Business customers, field and corrugated figures Table 1 - Business buying process Figure 2 – Factors affect business buying 4 EXECUTIVE SUMMARY From a global perspective, printing is one of the key sectors of the world economy with an ever-increasing market share gain year on year. Corrugated box manufacturing industry playing a main
Sri Lankan Market - A Study of Technological Aspects and Environment
Added on 2021-01-29
ShareRelated Documents
1 TableofContentsACKNOWLEDGEMENT.................................................................................................9 LIST OF TABLES ...........................................................................................................12 LIST OF FIGURES .........................................................................................................13 EXECUTIVE SUMMARY .............................................................................................14 INTRODUCTION............................................................................................................15 TASK 01............................................................................................................................16 1.1. Micro environment..............................................................................................16 1.1.1. Available business customers in the Sri Lankan market .............................16 1.1.2. Channel intermediaries in the industry ........................................................17 1.1.3. Market competition in corrugated packing manufacturing..........................18 1.1.4. Technological actors/environment impact the industry...............................19 1.2. Macro environment.................................................................................................20 1.2.1. How the current economic condition influences the industry.............................20 1.2.2. Influence of the political environment to the industry including any new rules and regulations..........................................................................................................................21 TASK 02............................................................................................................................22 2.1. Market segmentation...................................................................................................22 2.2. Suitable targeting strategy..........................................................................................23 2.3. Reason behind the selection of the target customers .................................................23 TASK 03............................................................................................................................24 3.1. Briefly explain the eight step business buying process along with the case...............24 3..1.1. Problem recognition ........................................................................................24 3.1.2. General needs description .................................................................................24 3.1.3. Product specification.........................................................................................25 3.1.4. Supplier search .................................................................................................25 3.1.5. Proposal solicitation .........................................................................................25
2 3.1.6. Supplier selection .............................................................................................25 3.1.7. Order-routine specification...............................................................................26 3.1.8. performance review .........................................................................................26 3.2. Evaluate major factors that might influence the business buying decision of corrugated packaging. ..........................................................................................................................26 3.2.1. Environmental factors..............................................................................................27 3.2.1.1. Government ...................................................................................................27 3.2.1.2. Technology ....................................................................................................27 3.2.1.3. Economy........................................................................................................27 3.2.1.4. Culture ...........................................................................................................27 3.2.2. Organizational Factors............................................................................................27 3.2.3. Individual and Interpersonal factors ........................................................................28 3.3. Describe the involvement of the buying centre with related to the case given...........28 CONCLUSION ................................................................................................................30 REFERENCES.................................................................................................................31 BIBLIOGRAPHY............................................................................................................33
3 LISTOFTABLESTable 1 – Business customers, field and corrugated figures Table 2 - Major corrugated manufactures (competitors) and their industry experience
4 LISTOFFIGURESFigure 1 - Business buying process Figure 2 – Factors affect business buying
5 EXECUTIVESUMMARYFrom a global perspective, printing is one of the key sectors of the world economy with an ever-increasing market share gain year on year. The statistics indicate that the global printing industry will exceed $980 billion this year. Sri Lankan printing primarily serves export markets such as Singapore, India, UAE, UK, Germany, Venezuela and the Maldives, it presents the industry with tremendous growth prospects in Sri Lanka. Corrugated box manufacturing industry playing a main role in Sri Lankan economy by producing almost 180,000 Mts of corrugated boxes per annum with total market size over Rs 25 billion per annum. This report, conduct a feasibility study to introduce the new corrugated packaging solution in 2020 for PrintLife (Pvt) Ltd. which has 15 years’ experience in paper board and paper- based packaging industry. In this report first analyze the micro environment to evaluate available business customers for corrugated packaging in Sri Lanka. Further describe channel intermediaries, market competition in corrugated packaging, technological and environment impact in the industry. Then mentioned current economic condition and influence of the political environment to the industry including new rules and regulations. Furthermore, conduct business market segmentation and implement differentiated strategy as targeting strategy for PrintLife. Clearly mentioned the reason behind the selection of target customers to serve product range. Finally explain the business buying process and evaluate major factors that influence the business buying decision of corrugated packaging.
6 INTRODUCTIONPrinting remains one of the key sectors in the world economy with an ever-increasing annual market share gain. The global paper packaging market is valued at $265.34 billion in 2018. By 2020 it is estimated to reach $383.94 billion. Growing consumer awareness for sustainable packaging environmental concerns are some of the factors favoring the market growth. Many countries are pushing for paper packaging products over plastic packaging which make huge threat to the environment. Industry offers wide range of packaging services such as universal type cartons, die cut cartons, laminated cartons, hanger pack cartons etc. Digitalization has provided many opportunities for the printing and corrugated manufacturing industry and offer more cost-effective solutions, fastest growing print process in digital arena and technologies such as 3D printing are also slowly yet steadily appearing in the open markets and will grow in the coming years. Corrugated box manufacturing industry playing a pivotal role in Sri Lankan economy by producing almost 180,000 Mts of corrugated boxes per annum with total market size over Rs 25 billion per annum. There are around 30 corrugated box manufactures in Sri Lanka. PrintLife (Pvt) Ltd. is printing and packaging industry which has 15 years’ experience in paper board and paper-based packaging. PrintLife (Pvt) Ltd. is going to introduce new corrugated packaging solution in 2020
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Emerging Trends in the Digital Marketing Environmentlg...
|32
|6158
|275
Analysis of Business Environment Doclg...
|26
|4916
|1978
Marketing Management of NESTLElg...
|36
|6123
|901
Introduction to Atlas Axilla | Reportlg...
|37
|7800
|16
Membership Number | 40039948lg...
|47
|15004
|149
Strategic Marketing Plan for Immune Boosterlg...
|16
|3127
|341