business environment in Vietnam PDF

Table Of Contents
INTRODUCTION....................................................................................................................2
PART A: BACKGROUND DETAILS...................................................................................3
I. Vinatex Danang JSC...........................................................................................................3
1, Historical Story..............................................................................................................3
2, Today..............................................................................................................................3
3, Overview........................................................................................................................3
4, Strategic Statement.........................................................................................................5
II. Vinamilk JCP.....................................................................................................................6
1, Historical Story..............................................................................................................6
2, Today..............................................................................................................................6
3, Overview........................................................................................................................7
4, Strategic Statement.........................................................................................................8
III. Phu Nhuan Jewelry JSC...................................................................................................9
1, Historical Story..............................................................................................................9
2, Today..............................................................................................................................9
3, Overview.....................................................................................................................10
4, Strategic Statement.......................................................................................................11
IV, Comparison....................................................................................................................12
PART B: ASSESSMENT......................................................................................................14
I, Organisation Chart and Value Chain................................................................................14
1. Vinatex Da Nang..........................................................................................................14
2. Vinamilk.......................................................................................................................16
II, Comparison and SWOT Analysis...................................................................................18
1, Comparison:.................................................................................................................18
2, SWOT Analysis...........................................................................................................18
III. Evaluation and Critical Review.....................................................................................19
CONCLUSION:.....................................................................................................................20
REFERENCE LIST:..............................................................................................................21
1

INTRODUCTION
In the present age society, business activities take place extremely exciting in the Vietnamese
market in particular and the world in general. According to the General Statistics Office,
Vietnam had set a record when there were 131.1 thousand businesses established in 2018.
Besides, more than 12.5 thousand businesses in Vietnam go bankrupt every year. Therefore,
before starting a business, it is advisable to understand the business environment and the
structure of many different types of organizations. The business environment is defined as the
influencing factors that are closely related to business activities. These factors have internal
or external effects on the company's results, performance, and growth. Therefore, BE is the
key to achieve great success.
As an assistant business analyst by Vinatex Da Nang Joint Stock Company, I take on the task
of writing the report to the CEO about investigating and explaining three different types of
organizations including: Vinatex DaNang JSC, Vinamilk JSC, and PNJ JSC.
This article will describe an introduction to each of 3 companies above; give clear
information and explain them; evaluate the different business functions for Vinatex Da Nang
JSC and analyze the advantages and disadvantages to how they relate to and impact the
structure of the company. The Final is the conclusion and reference list.
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PART A: BACKGROUND DETAILS.
I. Vinatex Danang JSC.
1, Historical Story.
In 1992, Vinatex Da Nang was a member of Vinatex and Vitas. In 1995, it merged into
Textile and Garment. In 2002, it merged into VN National Textile Garment Corporation at
DaNang and Thanh Son textile garment. Until 2005, it was called Vinatex Danang. Then, it
renamed Vitatex DaNang Joint Stock Company on the first of July, 2008. Headquarters was
located 25 Tran Quy Cap, Thach Lang, Hai Chau, Da Nang city, Vietnam.
2, Today.
Nowadays, it has grown strongly with 4 factories with more than 4000 employees and 3500
machines, 2 joint venture companies, and many other partners such as: Motives group, Lanier
clothes, Perry Ellis International, and Vinatex. group. They are known as a company
specializing in manufacturing and trading and exporting products such as trousers, jackets,
protection wear, and clothing to the US, German, Korea, Taiwan, and Japan. Net sales
reached 705.6 billion Vietnam dong in 2019.
Unit: Million
Dong
(Source:https://finance.vietstock.vn/VDN-ctcp-vinatex-da-
nang.htm)
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3, Overview.
Company Vinatex Da Nang JSC.
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Garment and textiles
Wire or narrow Wide
Country of Headquarters Vietnam
* Stakeholders:
Mr. Pham Phu Cuong is the chairman of the board of directors. He is the most powerful
man in the company.
Mr. Ho Hai is the chief executive officer. He is in charge of the operating company.
4, Strategic Statement.
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These people have a direct influence on the vision and future strategy of
the whole company.

5
To become the
representative textile brand
of Vietnam. Vision
Bring fashion
to everyone Mission
Account for
30% market
share in
DaNang
goal
Achieve
sales of
1000
billion
Vietnam
Dong in
2021
objecive

II. Vinamilk JCP.
1, Historical Story.
Vinamilk was established on August 20, 1976, on the basis of three dairy factories from the
old regime as: Thong Nhat Dairy Factory, Truong Tho Dairy Factory, Dielac Powdered Milk
Factory. In 1995, Vinamilk Inaugurated the first dairy factory in Hanoi. After that, a series of
factories in Can Tho, Binh Dinh, and Nghe An were put into operation. In 2006, Vinamilk
inaugurated the first dairy farm in Tuyen Quang. Headquater was located in 10 Tan Trao,
District 7, Ho Chi Minh City, Vietnam.
2, Today.
Currently, the total herd of cows supplying milk to the company is more than 120,000 cows,
providing about 750 tons of raw fresh milk to produce over 3,000,000 (3 million) glasses of
milk/day. According to the Vietnam Report, in 2018, the liquid milk segment of Vietnam
Dairy Products Joint Stock Company (Vinamilk - code: VNM) continued to lead the industry
with about 55% market share. Besides, Vinamilk holds more than 80% market share of
yogurt, more than 80% of condensed milk market share, and more than 30% market share in
powdered milk. Net sales achieved 15.5 trillion in Quarter 2/2020.
Unit: Million Dong
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