Table of Contents....................................................................................................................................................1Introduction................................................................................................................................3PART A......................................................................................................................................3Competitive Analysis.................................................................................................................3SWOT Analysis of Lenovo........................................................................................................5Strengths.................................................................................................................................6Weaknesses............................................................................................................................7Opportunities..........................................................................................................................7Threats....................................................................................................................................8Offensive and Defensive Strategy..............................................................................................8Offensive Strategy..................................................................................................................8Defensive Strategy.................................................................................................................9Target Market.............................................................................................................................9PART B....................................................................................................................................10Lenovo Relationship Marketing Innovation............................................................................10Four Types of Customer Bonds and Lenovo Retention Strategies..........................................111. Financial Bonds................................................................................................................112. Social Bonds....................................................................................................................123.Customazation Bonds.......................................................................................................124. Structural Bods.................................................................................................................13Mass Production and Mass Customization in Lenovo.............................................................13CRM Recommendation to Improve Lenovo............................................................................15

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