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Regression Analysis: Student Advocacy and Institutional Factors

   

Added on  2019-09-30

21 Pages3567 Words531 Views
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Table of ContentsIntroduction......................................................................................................................................2Literature Review............................................................................................................................2Discussion........................................................................................................................................2Analysis........................................................................................................................................2Assumptions.................................................................................................................................5Conclusion.....................................................................................................................................10Bibliography..................................................................................................................................11Appendix........................................................................................................................................11
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IntroductionStudent Advocacy is predicted on the basis of Social Integration, Reputation, Satisfaction,Customer Orientation, and Affective Loyalty. The statistical technique of Regression Analysis isused to build a regression model. The four assumptions of regression analysis are tested for thevalidity of the model. The four assumptions of regression analysis include no multi-co-linearity,no autocorrelation, the normality of residuals, and homogeneity of error variance.
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Literature ReviewThe researchers have been conducted in the past in order to test the student loyalty with the behavioral factors. In our existing research, we are researching the relationship between student advocacy and the other variables which are customer orientation, social integration, reputation, satisfaction and effective loyalty.One of such research is conducted by De Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. C and research has been published in Brazilian Business Review. The research done by De Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. C was to analyse relationship which exists between the ability of the students towards the education institution with other variables. The key take away from the research was that the relationship marketing was a critical factor in the creation and maintenance of relationships between the students and educational institutions. Once the education institution is able to develop the relationship marketing does educational institution were more likely to achieve the attention and the loyalty of the students. The research also found that the customers which are students, in this case, are loyalto the educational institutions based on the perceived quality of the Institutions, emotional behavior of the Institutions and the trust and responsibility of educational institutions.Results for the researchThe key result which was identified from the research was that these students short the tendency of being loyal towards their educational institutions. The multiple linear regressions was conducted in the research and the following results were obtained. Importance of loyalty towardshigher education was analyzed through the research and its questionnaire. II result which was
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obtained by the research was the student loyalty was dependent on several factorsand perceptionof these factors by the student iscritical in shaping the student loyalty towards their educational institutions. The third result which was obtained from the research was that the adjusted R square of the multiple regression models was. 46 this shows that 46% of the variation in the students' loyalty towards their educational institute can be explained through the variables like satisfaction, emotional commitment, perceived quality and trust. From the result, it was concluded in the research that the students are inclined towards the loyalty status if there is situation act on several constructs which are presented as the predecessors.IV result which was obtained from the research was that the perceived quality was the most important factor which saves the students loyalty towards its educational institution. The variableperceived quality did not only have an effect on the loyalty of the students towards the educational institution but it also has a reasonable influence over other loyalty variables like emotional commitment and trust. v result which was obtained through the research conducted byde Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. C was that the quality of the services provided by the educational institutions cannot be determined only by reference and Standards it is also determined by the perception of the students about the importance of the quality. Therefore the educational institutions must try to increase the perceived quality of their students by taking into account both intangible and tangible aspects.Vi result of the research conducted byde Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. C showed that II most critical variable which affects the student loyalty is satisfaction. It has been identified that satisfaction has a significant effect on the student loyalty
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and is extremely important for maintaining the relationship. VII result indicates that the third most powerful variable which has an effect on student loyalty is emotional commitment. It has been observed that is emotional commitment is highly dependent on the integration of student into the academic system and his personal activities into the social system. However, there was a negative influence which was deducted why students commitment to the other activities.Finally, it can be concluded from the research that students which are customers for the educational institution are loyal to their educational institutions based on the independent variables like perceived quality, satisfaction emotional commitment and the trust.II research is conducted byBrown, R. M., & Mazzarol, T. W, in order to identify drivers of the student satisfaction and his loyalty towards higher education. In the research conducted byBrown, R. M., & Mazzarol, T. W. Sample was taken from the soil in universities of four different categories. The findings of the research suggested that the loyalty of the student towards the university is dependent on student satisfaction and student satisfaction is dependent on the perceived image of the host educational institution. The perceived image of the educational institution is dependent on the perceived hardware which is in the education Institution and perceived human resources which support the educational institution. Therefore the perceived quality of the educational institution was majorly dependent on the infrastructure and tangible intangible elements provided by the educational institutions.Although the perceivedimage of the educational institution is dependent on the perceived hardware and perceived human resource but the relationship is weak and indeterminate.The partial least square method was used byBrown, R. M., & Mazzarol, T. W in their research.
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Third research is conducted byHelen, W. S. M.,this research identifies applicability of the existing relationship marketing concept in this self-financed educational industry. The research investigated the relationship between student loyalty and relationship commitment and the key parameters which affect the relationship commitments. It was observed from the research that therelationship commitment was the most significant factors which affect the student loyalty. Otherfactors which have a positive significant impact on the student loyalty work relationship benefits from shared values and relationship termination cost. However, the trust factor did not have a significant impact on the relationship commitment in self-financed educational industry.As a part of our literature review we have analyzed three researchers the common outcome which has been obtained from all these three researchers is that the perceived quality plays an important role in determining the student loyalty towards the Educational Institutes.
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