Table of Contents.

Added on - 30 Sep 2019

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Table of ContentsIntroduction......................................................................................................................................2Literature Review............................................................................................................................2Discussion........................................................................................................................................2Analysis........................................................................................................................................2Assumptions.................................................................................................................................5Conclusion.....................................................................................................................................10Bibliography..................................................................................................................................11Appendix........................................................................................................................................11
IntroductionStudent Advocacy is predicted on the basis of Social Integration, Reputation, Satisfaction,Customer Orientation, andAffective Loyalty. The statistical technique of Regression Analysis isused to build a regression model.The four assumptions of regression analysis are tested for thevalidity of the model. The four assumptions of regression analysis include no multi-co-linearity,no autocorrelation, the normality of residuals, and homogeneity of error variance.
Literature ReviewThe researchers have been conducted in the past in order to test the student loyalty with thebehavioral factors. In our existing research, we are researching the relationship between studentadvocacy and the other variables which are customer orientation, social integration, reputation,satisfaction and effective loyalty.One of such research is conducted by De Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F.,& Ponchio, M. Cand research has been published in Brazilian Business Review. The researchdone by De Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. Cwas toanalyse relationship which exists between the ability of the students towards the educationinstitution with other variables. The key take away from the research was that the relationshipmarketing was a critical factor in the creation and maintenance of relationships between thestudents and educational institutions. Once the education institution is able to develop therelationship marketing does educational institution were more likely to achieve the attention andthe loyalty of the students. The research also found that the customers which are students, in thiscase, are loyalto the educational institutions based on the perceived quality of the Institutions,emotional behavior of the Institutions and the trust and responsibility of educational institutions.Results for the researchThe key result which was identified from the research was that these students short the tendencyof being loyal towards their educational institutions. The multiple linear regressions wasconducted in the research and the following results were obtained. Importance of loyalty towardshigher education was analyzed through the research and its questionnaire. II result which was
obtained by the research was the student loyalty was dependent on several factorsand perceptionof these factors by the student iscritical in shaping the student loyalty towards their educationalinstitutions.The third result which was obtained from the research was that the adjusted Rsquare of the multiple regression models was. 46 this shows that 46% of the variation in thestudents' loyalty towards their educational institute can be explained through the variables likesatisfaction, emotional commitment, perceived quality and trust. From the result, it wasconcluded in the research that the students are inclined towards the loyalty status if there issituation act on several constructs which are presented as the predecessors.IV result which was obtained from the research was that the perceived quality was the mostimportant factor which saves the students loyalty towards its educational institution. The variableperceived quality did not only have an effect on the loyalty of the students towards theeducational institution but it also has a reasonable influence over other loyalty variables likeemotional commitment and trust.v result which was obtained through the research conductedbyde Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F., & Ponchio, M. Cwas that thequality of the services provided by the educational institutions cannot be determined only byreference and Standards it is also determined by the perception of the students about theimportance of the quality. Therefore the educational institutions must try to increase theperceived quality of their students by taking into account both intangible and tangible aspects.Vi result of the research conducted byde Macedo Bergamo, F. V., Giuliani, A. C., Zambaldi, F.,& Ponchio, M. C showed that II most critical variable which affects the student loyalty issatisfaction. It has been identified that satisfaction has a significant effect on the student loyalty
and is extremely important for maintaining the relationship. VII result indicates that the thirdmost powerful variable which has an effect on student loyalty is emotional commitment. It hasbeen observed that is emotional commitment is highly dependent on the integration of studentinto the academic system and his personal activities into the social system. However, there was anegative influence which was deducted why students commitment to the other activities.Finally, it can be concluded from the research that students which are customers for theeducational institution are loyal to their educational institutions based on the independentvariables like perceived quality, satisfaction emotional commitment and the trust.II research is conducted byBrown, R. M., & Mazzarol, T. W,in order to identify drivers of thestudent satisfaction and his loyalty towards higher education. In the research conductedbyBrown, R. M., & Mazzarol, T. W.Sample was taken from the soil in universities of fourdifferent categories. The findings of the research suggested that the loyalty of the studenttowards the university is dependent on student satisfaction and student satisfaction is dependenton the perceived image of the host educational institution. The perceived image of theeducational institution is dependent on the perceived hardware which is in the educationInstitution and perceived human resources which support the educational institution. Thereforethe perceived quality of the educational institution was majorly dependent on the infrastructureand tangible intangible elements provided by the educational institutions.Although the perceivedimage of the educational institution is dependent on the perceived hardware and perceivedhuman resource but the relationship is weak and indeterminate.The partial least square methodwas used byBrown, R. M., & Mazzarol, T. Win their research.
Third research is conducted byHelen, W. S. M.,this research identifies applicability of theexisting relationship marketing concept in this self-financed educational industry. The researchinvestigated the relationship between student loyalty and relationship commitment and the keyparameters which affect the relationship commitments. It was observed from the research that therelationship commitment was the most significant factors which affect the student loyalty.Otherfactors which have a positive significant impact on the student loyalty work relationship benefitsfrom shared values and relationship termination cost. However, the trust factor did not have asignificant impact on the relationship commitment in self-financed educational industry.As a part of our literature review we have analyzed three researchers the common outcomewhich has been obtained from all these three researchers is that the perceived quality plays animportant role in determining the student loyalty towards the Educational Institutes.
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