A Comprehensive Marketing Analysis of Maliban Biscuits Manufactories

This report provides a comprehensive marketing analysis of Maliban Biscuits Manufactories (Pvt) Limited. It begins with an introduction to marketing concepts and then focuses on Maliban, detailing its background, vision, and mission. The report explores the roles and responsibilities of Maliban's marketing function, including customer retention, market expansion, and brand value creation. It then analyzes Maliban's marketing environment, covering both micro and macro factors, including a PESTEL analysis. The inter-relationship between the marketing department and other departments within Maliban is examined, followed by an evaluation of key elements of Maliban's marketing functions. The report concludes by summarizing the key findings and providing references.