UK College Business: Swing Patrol Small Business Enterprise Report

This report provides a comprehensive analysis of Swing Patrol, a small business enterprise, examining its performance, strengths, and weaknesses. The report begins with an introduction to Swing Patrol, a dance events company, followed by a profile detailing its operations, location, and services. Task 1 includes a comparison of Swing Patrol's financial performance with a competitor, Charles Cantrill Ltd, using profit and loss statements and balance sheets to highlight areas of success and challenges. Task 2 offers recommendations to overcome identified weaknesses, employing TOWS strategies and suggesting improvements like online promotion and employee skill development. The report further explores ways to maintain and strengthen existing performance, including customer loyalty programs and employee motivation. Finally, the report includes an action plan that outlines the steps needed to implement proposed changes and monitor improvements, covering areas such as business objectives, reviews, and the impact of changes on the business and its personnel. The report concludes with references to support the analysis and recommendations.

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Table of Contents
INTRODUCTION......................................................................................................................2
TASK 1......................................................................................................................................3
A.Profile of the selected business enterprise.........................................................................3
TASK 2......................................................................................................................................6
(A)Recommendation and condition to overcome the weakness...........................................6
(B). Ways to maintain and strengthen the existing performance..........................................7
..............................................................................................................................................7
GIVE ME SOME EXAMPLES APPLY TO THE CASE STUDY......................................7
(C) New areas in which the business could expand with reasonable justification................8
TASK 3......................................................................................................................................9
(A)Assessment on existing business objectives and plans....................................................9
(B)Reviews the business plan and suggestion areas of changes.........................................10
(C)An action plan to implement the changes......................................................................12
TASK 4....................................................................................................................................13
(A)Impact the proposed changes will have on the business and its personnel....................13
(B)plan for managed the changes in the business................................................................14
(C)Monitor improvements in the performances .................................................................15
REFERENCES.........................................................................................................................19
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INTRODUCTION
Small business is that which is established by skilled and creative person. This type of
business plays a huge role in the development of society and country because they offer job
opportunities to the people. Through the job, people are able to improve their financial
conditions and living standard within the country. In this context, present report is based on
Swing Patrol which is located at London and provide various dance styles through the events.
Cited firm performs its functions for Dragons' Den shows. This report covers the strengths
and weakness of chosen firm. Apart from this, it also explains the various ways to maintain
the strengths and remove the weaknesses. Furthermore, the report also describes the new
areas where the cited firm can expand its business in an effective manner. It helps in
evaluating financial performance of the company that are required for competing with
different businesses in various countries. At the end, this report describes the impact of action
plan and changes within the firm.
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TASK 1
A. Profile of the selected business enterprise
Business Name: In this context, selected organisation is Swing Patrol Swing Patrol
UK that works as private sector and has its owned operations and functions.
Owner structure: Mainly, Swing Patrol provides the best events and promotion of
different dance shows (Storey, 2016). In addition to this, number of dancers are there who
have participation in the various events. Tranky doo is a workshop which is being promoted
by company in order to have better customer experience.
Background and history: Swing Patrol was organised and started their functions from
16th May 2006. They offer a range of hospitality with packages. Mentioned firm is one of the
best and famous company in London. To make long term objectives and operations, this
enterprise provides several kinds of products and services.
Location of company: Swing Patrol is located at hope cotage OX, London which is
one of the famous and biggest areas of the country. Because of the best location, cited
organisation is able to attract more customers and they also get satisfied because it is the
crowidining area so they feel safe and secure with its location.
In addition to this, there are various experts who teaches various dance steps. Along
with this, number of courses of dances are being introduced in the market range. By having
an effective consideration of key aspects in regard to customer service are being promoted.
Strengths:
 The chosen corporation focuses on the promotion with different ideas and creativity.
 They specialise for different kinds of products and services that help to meet the goals
and objectives in a very effective manner.
 It is the best way to attract more people towards the business.
 Apart from this, the organisation is well located into the city area, accessible to its
customers.
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It has been noticed that managerial activities are not properly maintained which
impacts the overall working. Company is not focused on promoting its brands so that it was
failed to attract customers and increase their market share as well. Limited market segment
and network affects sales and profit margin of company.
Weakness:
 The cited corporation has not been able to improve the productivity of business.
 Due to lack of capital, they are not able to grow their operations in different areas.
 The organisation fails to attract new clients and the customers.
 The employees have not updated their skills with the time.
Mission: Swing Patrol has main aim to target large base of customers. They focus on the
customer's desire and interest. They want to produce the services and products according to
customer's desire and interest.
Vision: The company has established clear vision to analysis different functions and they
are able to crate successful brand image by providing and developing new products and
services In the market.
People: Jonathan Charles and Katharine Sarah are providing different operations and
functions that are taking an important part to guide and maintain the business practices.
(B) Compare the performance of Swing Patrol Swing Patrol with another
small business
The accounting of the firm will help the company to meet the requirements of the
company in a better way. The cited firm will look after the effective management of the
financial resource that are been available to the company. The balance sheet of the cited
firm is as follows:
Profit and loss accounting
For year 2016-2017
2016
£
2017
£
Sales 250 350
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Cost of Sales 80 60
Gross Profit 170 190
Overheads 100 110
Net Profit 70 80
Balance sheets of year 2016-2017
£2016 £2017
Fixed assets 40 50
Stock 60 55
Debtors 20 40
Bank 10 5
Total 130 150
Liabilities
Creditors 20 25
Bank over draft 5 10
Capital 110 150
Total 135 185
From the above balaneve sheet, the profit nd loss of the cited firm can be determined.
The sales increase to £ 350 in 2017 and there was a rise in the liabilities. Their have been a
rise in the profit as compared to year 2016.
Besides this, the rise in the market share and profitability in 20174 as compared to
2017 helps the company to meet the challenges and the competition, by improving the market
position of the company.
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From the above comparison, it has been concluded that Swing Patrol Swing Patrol,
United Kingdom are able to enhance their success. It has been stated that chosen organisation
enhance their operations and functions in international market in effective and systematic
manner. They are able to increase their productivity and margin. Other small business which
is competitor of chosen organisation is Charles Cantrill Ltd. This company also provides
the different services and products but they are not able to enhance the performance of their
business on regular basis as compared to Swing Patrol, their productivity and margin are less.
As compared to chosen organisation, Charles Cantrill Ltd. has to focus on their performance
and to improve the productivity and growth, they have to follow different marketing
strategies and approaches. Hence, enterprise need to focus on the areas and should determine
the different areas where they can easily expand their business and functions.
TASK 2
(A) Recommendation and condition to overcome the weakness
As weakness decrease the benefits and productivity therefore, cited organisation has
to determine their weakness and should follow the different approaches and strategies to
overcome the same. In this context, through the smooth functioning organisation can create
various opportunities. These opportunities will help cited corporation to meet future success
and development. Swing Patrol Swing Patrol selected TOWS strategies to improve their
performance and productivity and this strategy will help cited firm to remove the weakness
(Blackburn and Wainwright, 2013).
Strength (S) Weaknesses (W)
Opportunities (O) S O strategies
Swing Patrol United Kingdom
has many functions and
operations that help to promote
their business functions. In this
context, chosen organisation
has to improve the quality of
Through making certain
changes, company can expand
their business operations in
different areas of the world.
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their products and services to
attract more customers
(Ackermannand Audretsch,
2013).
Threat (T) Cited organisation can hire the
highly qualified and skilled
employees who will help in
success of chosen corporation.
Highly skilled employees are
able to satisfy the customers
through the best services.
The chosen organisation has
opportunities to follow the
different strategies which will
decrease the production cost
and increase the benefits.
Moreover, there are many ways through which the cited firm can remove weakness. To
improve the business growth and benefits, weaknesses have to be removed in systematic
manner. For scanning internal environment, firm can use SWOT analysis that will help
enterprise to have detailed investigation about current situations. It will further assist in
taking corrective actions to solve those kinds of issues at stipulated time. Existing problems
faced by company can be sort out through emphasizing on providing technology related
solutions at compatible price against other competitors.
Focus on positive and new opportunities: Swing Patrol should focus on the positive
traits and should ignore negative traits such as depression, anger etc. However, developing
new future opportunities is the best way to remove weakness and negative traits from the
firm. Opportunities help to remove negative traits and maintain the strengths.
(B). Ways to maintain and strengthen the existing performance
For many corporate events and enhancement in dance shows, the chosen firm also
need to develop their functions and operations. Cited company can improve their
performance in the following ways:
Online availability: Chosen organisation can improve their business through the
online technology. In this process to attract more customers, they should promote their
products and services online and they can use different YouTube channels to advertise their
business. Moreover, they can promote their products through the social media such as
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Facebook, Instagram etc. as the social media is the best way to attract the young people. For
example, the dragon den allow the candidates to promote its business idea on online platform.
Hire and select the high skilled employees: To maintain its reputation, cited
organisation has to recruit new and highly skilled employees because all productivity of
business is based on the workers within the company. Employees can increase the
productivity of business with the help of their personal skills such as high communication,
energetic, positive attitude, innovative, creative etc. All these skills will help an organisation
to achieve their target in systematic manner. The dragon den will allow the person to get the
skilled and knowledgable employee's to perform the task.
Huge Network: In this context, cited organisation has to provide different package
system to the customers for maintaining the customer's loyalty for the corporation. Through
the huge network chosen organisation is able to communicate with different people of
different country. The cited firm in case study will lead to the building of better network for
the entrepreneurship.
Maintain relation with customers: Customer's loyalty is the success key for any
organisation. So, to maintain the relation with customers, cited firm has to provide different
systems and offers to the guest. Moreover, as number of customer increases, productivity and
brand image will also increase. Customer's loyalty helps any organisation to maintain their
strengths. Moreover, it also helps to compete with competitors in the market; to maintain the
customer's loyalty, firm have to provide high quality services. It will help the company to
identify the needs of the customers and meet them in a very sustainable manner.
Employee's motivation: As all productivity and business is depended on the
performance of employees. Thus, ensuring high motivation among all staff members are very
necessary. Employees help to maintain the strengths of any corporation. If employees are
satisfied and happy with their job conditions, then they will provide their extra efforts in the
success of firm and this will help in managing the strengths. For instance. It will help in
increasing the skills of the employee's.
Proper planning and management: The owner of cited firm need to create effective
plan to maintain the strengths for long term. Mentioned corporation has to used different
leadership styles such as situational, system and contingency to maintain the strengths of
business. Moreover, to develop the future opportunities in the firm, manager of Swing Patrol
should use different market strategies and also focus on the controlling, planning, leading and
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organising to maintain the business strengths. Through the effective market strategies,
manager of cited enterprise will be able to promote their services. It will lead to the better
planning of the various resources available with the company.
(C) New areas in which the business could expand with reasonable
justification
Swing Patrol provides different kinds of services in the UK market. In this context,
graphical areas are limited in the UK market. Business expansion is very important because it
helps to increase the brand image of the firm. In this context, cited firm is continuously trying
to focus on management and trying to hire more employees with higher qualification and
knowledge. They select those people who have the best dance skill and positive behaviour.
Furthermore, graphical area is also limited that is required to boost and offer dance classes to
attract more people. For example, the Swing Patrol can increase it’s are of operations or the
organisation in order to attract more customers that will lead to the rise in its productivity and
profitability.
In addition to this, it can be said that company need to invest more on research and
development segment so that better analysis of business can be taken into account. Along
with this, financial improvements is also essential to refer so that long term values need to be
referred. Firm should try to integrate existing business processes of their client companies to
new processes so that better outcome can be produced at workplace.
To expand the business, cited firm is trying to develop their operations in Europe and
Asian nations. In these nations, cited firm can easily expand their business because these
nations are not able to provide so many dance classes. In order to expand the business, cited
firm has to make action plan. Through the proper planning and different strategies, cited firm
can expand the business in a very effective manner. To expand the business, management has
responsibility to provide the high-quality services to make good brand image. To attract more
customer, Swing Patrol needs to adopt new dance style. In the present situation, cited firm is
offering limited dance style like Charleston, lindy hop etc. Furthermore, they have to offer
new dance style as it will help to expand the business all over the world. For instance, Swing
patrol can operate outside the UK market to gain a better productivity and profitability and
meet the requirements of the company as well as the customers.
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TASK 3
(A) Assessment on existing business objectives and plans.
It is very important for Swing Patrol to examine their objectives and functions so that
they can find that their efforts are going in the right direction or not. From the analysing, it
has been found that cited company is serving the best quality products and services to their
customers (Eid and El-Gohary, 2013). They are able to satisfy their customers in good
manner hence; their primary objective is being accomplished in systematic manner. Cited
firm providing the best and high quality service to customers therefore they are able to
maximize productivity and business. Swing Patrol providing dance styles according to
people's interest and desire. With the help of different dance style form cited firm are able to
meet the demand and expectations of customers. To increase the market share and profits,
they are setting proper objectives. On the other hand, it is very important for venture to
consider all the objectives so that they can use quality tools and techniques.
To create awareness in the customer's mind about their products and services is
another objective of cited firm. They are planning and creating different market strategies to
promote their business and services in different areas. Effective marketing is one of the best
tool to attract the customers towards the firm. Through the different market strategies and
leadership style, cited firm is able to create the awareness about the products and services in
the mind of customers. Through the digital technology they will able to create the huge
numbers of awareness in the customer's mind and can increase the productivity of business.
As digital electronic technologies plays a huge role in the industry. Digital technologies
includes internet, social media etc. most of people are active at social media platforms. Cited
company can promote their services and business through different social media such as
Facebook, Instagram, Twitter etc. with the help of social media cited firm are able to get
feedback from several customers. Through the feedback and reviews of clients, organisation
can provide the services and products according to customer's desire and needs. To create
more awareness, they are focusing on the different marketing campaigns as a promotional
plan (Mason and Brown, 2013).
The another objectives of Swing Patrol is to increase the productivity and benefits
through the different financial tools. Through the different tools they are able to record
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present and past data. Proper record of raw materials in the company will help to decrease the
production cost. As manufacturing cost decrease, beneficial will increase in good manner.
(B) Reviews the business plan and suggestion areas of changes
Management of Swing Patrol plays a huge role in changing the policies and structure
of business and top management is responsible for reviewing the existing plans and business
objectives. There are several issues and conflicts which are generated at workplace some
misunderstanding have created in the mind of human resource, administrative and top
management. This have negative impact over the productivity and profitability of the cited
firm (Mason, 2015). Such as administrative have planned that they will use different
techniques and tools which helps employees to improve the performance. But the problem is
arises that they have not offered the appropriate trainings of new dance style to their
candidates. Workers are not able to use the new techniques in an effective manner. On the
other hand, management of cited firm have planned that they can promote the services and
their business through the social media to create customer's awareness but they are failed
because they are not providing enough information on social media about their business.
Therefore, the business unit has to develop new plans and strategies to overcome all these
deficiencies. In order to maintain better relationship with customers, organization should
emphasize on appropriate deployment of cloud based solutions with reducing security and
data theft related issues in proper manner. Social media marketing and traditional marketing
channels would be helpful for the company to increase awareness among company and better
perform against other competitors in a very appropriate manner
To enhance the productivity and remove the deficiencies at workplace, cited firm will
use budgetary control techniques as financial tools. The management of cited firm has created
a plan that they will make budget for every expense like marketing, sales budget, production
cost budget, purchase budget, research and development budget. All these factors will help
organisation to improve the benefit and decrease the over all production cost. Apart from this,
Swing Patrol will use proper designs and structure for their official websites. As previously,
chosen organisation is not providing enough images and information about their products. To
create awareness in the minds of clients, they have planned to post several events on every
week. Through the good images and enough information on social media, customers will give
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