Management structure of Vinamilk PDF

Table of Contents
Introduction...........................................................................................2
Research finding....................................................................................3
1. An introduction to the management structure of Vinamilk Joint
Stock Company......................................................................................3
1.1. About Vinamilk Joint Stock Company................................................3
1.2.Vinamilk JSC company structure........................................................4
1.2.1. Management team......................................................................4
1.2.2. Organization structure:................................................................5
2. Definition and roles of both managers and leaders, highlighting the
differences between management and leadership................................5
2.1. Definition and roles of both managers and leaders...........................5
2.2. The differences between management and leadership....................6
2.3. Leadership skills and Managerial Skills.............................................7
2.3.1. Leadership skills..........................................................................7
2.3.2. Managerial Skills..........................................................................8
2.4. Functions of Managers......................................................................9
3. Analysis of the different roles of management and leadership in
application to different organisational situations, supported by theories
and concepts.......................................................................................10
4. Evaluation of the strengths and weaknesses of different
approaches to leadership and management to draw conclusions that
support theories of leadership.............................................................12
5. Conclusions on how managers and leaders have made an impact
on the organization and recommendations for future improvements. 15
Conclusion...........................................................................................17
References...........................................................................................18
1

Introduction
Management is the coordination and administration of tasks in order to
accomplish a goal. These administration responsibilities include
developing the organization's strategy and directing staff efforts to
achieve these objectives through the use of appropriate resources.
Management can also apply to the seniority structure of organizational
members (Indeed, 2020). Management plays important role in defining an
organization's culture. The performance and survival of a business
organization are dependent on its management (Business
Management.com, 2021).
Operations is the task of managing the inner workings of an organization
to ensure that it runs as efficiently as possible. Whether a company
produces goods, sells goods, or provides services, every owner is
responsible for overseeing the design and management of behind-the-
scenes operations. (Kiisel, 2021).
During my time as an internship manager at Vinamilk Joint Stock
Company, I was asked by the CEO to investigate the impact of leaders and
managers on the company's operations and conducted several interviews
in organizations to compare and test the role of a leader and the function
of a manager. In this report, I conducted an interview with a member of
the leadership team and a meeting with the manager directly to discuss
their role and how they responded to different situations that may arise.
This report details the management structure of Vinamilk Joint Stock
Company. In addition, the report explains the roles of both managers and
leaders, highlighting the distinction between management and leadership.
Moreover, an analysis of the different management and leadership roles in
their application to different organizational situations is also discussed.
The report also evaluates the strengths and weaknesses of different
approaches to leadership and management to draw conclusions that
2

support theories of leadership. Furthermore, it also concludes on how the
managers and leaders have made an impact on the organization and
recommendations for future improvements.
Research finding
1. An introduction to the management structure of Vinamilk Joint Stock
Company
1.1. About Vinamilk Joint Stock Company
The Vietnam Dairy Products Joint Stock Company (Vinamilk) was
established in 1976 and quickly became a leading producer of milk
products in Vietnam, as well as one of the top companies in the world.
Vinamilk has invested in international offices in the USA, Poland and New
Zealand to position itself as an international player with strong power and
resources to achieve this remarkable milestone. With a wide range of
high-quality products, namely: milk powder, liquid milk, yogurt,
condensed milk, and so on. For forty years now, Vinamilk has dominated
the domestic market. But it's high time for the overseas presence to grow.
By combining and exporting, the dairy giant Vinamilk penetrates over 45
nations in any region. We can find Vinamilk items anywhere in the
testimony, the brand is lately becoming more popular to foreign
consumers (Vinamilk, 2020).
Main business activities:
- Manufacturing and trading milk and dairy products.
- Producing and trading in soft drinks.
- Dairy farming activities, production of raw fresh milk.
Main products:
- Powdered milk and nutrition powder.
- Condensed milk.
- Liquid milk.
- Yoghurt, cream, cheese.
- Soy milk and beverage.
3

Main market:
- Vinamilk products mainly serve the Vietnamese market with all
product lines. The domestic market accounts for about 86% of
Vinamilk's revenue.
- For overseas markets, the main markets of Vinamilk are Middle East
countries, Southeast Asian countries, and Africa. The main export
products are powdered milk and condensed milk.
1.2.Vinamilk JSC company structure
1.2.1. Management team
Picture 1: Board of management structure and members in Vinamilk JSC.
According to Vinamilk’s website (2013), the Board of Management
consists of 07 members, including 01 chairwoman and 06 members. The
Company’s Chairman is Mai Kieu Lien.
Strategy and Development Committee: Identify and orient development
strategies, goals, strategic plans, and develop long-term development
management orientations for the Company.
4

Risk Management Committee: Orientation and implementation of risk
management at the level of the Board of Directors (BOM). Direct and
supervise the activities of the Company's Risk Management Council to
ensure that the Company has an effective and strong risk management
system.
Nomination Committee: Manage personnel issues concerning members of
the BOM and the executive apparatus: initiate and assess scale and
component of the BOM; recommend appointment, dismissal of BOM’s
members, Chief Executive Officer, and senior managers; build up human
resources development plan.
Allowance Committee: Establish policies on salary, reward, allowance and
other benefits for members of the BOM and the executive apparatus;
Counsel CEO in building policies about salary, reward, and income of the
company.
1.2.2. Organization structure:
Picture 2: The organization structure of Vinamilk JSC.
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The organization structure of Vinamilk JSC is presented professionally and
is scientifically and rationally distributed among departments,
decentralizing specific responsibilities of each member and division in the
company. This organizational structure helps the organization operate in
the most effective way, helping the departments to coordinate closely
with each other to create a strong Vinamilk.
2. Definition and roles of both managers and leaders, highlighting the
differences between management and leadership
2.1. Definition and roles of both managers and leaders
Managers: Managers are the persons in an organization who design and
oversee the work of the organization in the direction of the company's
pre-determined goals and objectives. The task of the managers includes
developing and implementing appropriate strategies and policies, as well
as planning the work of staff and employees to ensure that they
accomplish their assigned duties in accordance with the objectives.
Managers are distributed on various levels within an organization to
handle tasks in various departments. Managers are also concerned with
the appraisal of employees' performance, which they accomplish by
implementing the performance appraisal process at regular intervals
(Ionescu and Dragomiroiu, 2014).
Leaders: Leaders are the ones who get the work done from the workforce
in order to accomplish the goals of the organization. Leaders play an
important role in motivating employees by their leadership and
communication skills, as well as the vision of the organization that is
inherent in them. They need employees to work in a specific manner in
order to meet the objectives. The main aim of leaders is to influence and
inspire their employees to perform better, which improves the efficiency
and productivity in the organization (Selart and Johansen, 2011).
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2.2. The differences between management and leadership
The roles of managers and leaders may seem to be interchangeable,
but there is a clear difference between these functions. Managers
complete their task by setting the goals of the organization while leaders
are tasked with communicating the vision of the organization in order to
inspire the workforce. The table below gives an example of the difference
between the skills set of managers and leaders:
Managers Leaders
The task of determining the
objectives of the organisation. The set of objectives/goals being
developed by the manager.
Policies have to be communicated
to leaders. Communicating and influencing
employees to follow policies.
Guide their department. Guide their team.
Creating a progression plan for the
organization to use. Are assigned to accomplish the
goals set by the organization
Primary focus on the goals and
objectives of the organisation. To focus on the workforce.
Capable of contributing more to
organizational planning. To create inspiration for the work
environment.
In charge of assigning work to the
team. To motivate workers to work.
2.3. Leadership skills and Managerial Skills
2.3.1. Leadership skills
Leadership skills are strengths and abilities that individuals can help
keep track of their processes, guide their initiatives, and direct their
workforce towards targeted achievements. Leadership skills are critical in
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preparing executives to make thoughtful decisions about the
organization's mission and goals, and in the proper allocation of resources
to achieve that directive (Emily, 2014).
Here are several leadership skills that make a strong leader in the
workplace:
- Communication:
Leaders needs to be able to make clear to employees everything from the
goals of the organization to the specific tasks in a direct and concise
manner. Leaders must be proficient in all forms of communication,
including face-to-face conversations, across departments and across
employees, as well as phone, email, video, chat, and social media (Indeed,
2021).
- Flexibility:
Risks and last-minute modifications are unavoidable in the workplace.
Leaders need to be flexible, accepting any changes come their way.
Employees will appreciate the leader's ability to consider improvements in
efforts and innovative problem solving.
- Problem-solving:
Good leaders are capable at resolving workplace problems. Staying calm
and identifying a step-by-step solution are also needed for effective
problem solving. Problem-solving skills can help leaders in making quick
decisions, resolving obstacles between internal and external teams, and
ensuring projects are finished on schedule and according to specifications.
- Motivation:
Leaders need to inspire their employees to go further for organization.
There are several ways to motivate employees: build employee self-
esteem through recognition and reward, or by giving employees new
responsibilities to increase their investment in the company (Alison,
2021).
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- Responsibility:
A leader is responsible for both the successes and failures of his or her
team.
2.3.2. Managerial Skills
Managerial skills are the knowledge and ability of individuals in
managerial positions to work on specific management activities or tasks.
These include the ability to perform executive tasks in an organization
while avoiding crisis situations and solving problems in a timely manner
when they occur.
According to CFI.com (2021), Robert Katz says that every manager
needs the following management skills:
- Technical Skills:
Technical skills refer to abilities and knowledge that enable managers to
use a variety of techniques to achieve their objectives. These skills involve
not only the ability to operate machines and software, production
tools and equipment, but also the skills needed to increase sales, design
various types of products and services, and market them.
- Conceptual Skills:
This provides the knowledge and ability of managers to think abstractly
and formulate concepts. The manager is able to see the big picture,
analyze and diagnose a problem, and find creative solutions. This enables
the manager to better predict potential obstacles that their department or
the business as a whole may face.
- Human or Interpersonal Skills:
Human or interpersonal skills are those that demonstrate a manager's
ability to interact, work, or relate effectively with people. These skills
enable managers to optimize human potential in the workplace and
motivate employees to achieve better demand.
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The conceptual level of management plays a role in any organization.
They plan strategic decisions and planning. They should have the
necessary knowledge and skills to solve any problem that is presented to
them. At this level, the manager is involved in the implementation of
changes that affect the organization. Every level of management is
important in an organization. Any level of management has a specific
purposes, and if either of them fails, the organization's purpose would be
unable to be achieved (Study Lecture Notes, 2021).
2.4. Functions of Managers
According to iEduNote.com (2021), management is a method of
operation that is systematic. Management is a process that emphasizes
that all managers, regardless of their talents or skills, perform a variety of
interrelated functions in order to achieve their desired goals.
The four management functions are planning, organizing, leading, and
controlling, which managers use to effectively achieve business goals
(Aiuniv.edu, 2020).
- Planning:
A manager's primary role is to create a plan to ensure the goals and
objectives of the organization. This involves allocating resources to
employees and defining responsibilities, as well as setting realistic
completion standards and deadlines. Planning requires managers to check
the team's progress on a regular basis to make minor adjustments as
needed, while maintaining a consistent view of larger aims and goals.
Working independently to determine which responsibilities should be
assigned to which employees, prioritizing certain tasks and setting
timelines are a big part of a manager's planning function. On the other
hand, communication is extremely important.
The strategy contributes to management effectiveness by acting as an
employee's pathway for future activities. It is all about planning when
choosing your goals and the paths to achieve them.
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- Organizing:
Along with planning, a manager's organizational skills can assist in the
smooth operation of the company or department. From establishing
internal processes and structures to determining which employees or
teams are best fit for specific tasks, keeping everyone and everything
coordinated in daily activities is an important function of management.
However, the organization is not simply about effectively assigning tasks
and maintaining workers with what they need to complete their tasks.
Managers should also be able to reorganize in response to new
challenges. This can be used to slightly adjust project progress or
reallocate tasks from one team to another. In response to company
growth, it could also indicate significant changes to the team's internal
structure and role.
- Leading:
Managers should feel comfortable and confident in directing the day-to-
day tasks of their team members, as well as during times of change or
challenge. This involves creating a sense of direction and consistent
leadership when setting goals and communicating new processes,
products and services, or internal policies.
Leadership can be expressed in a variety of ways, such as understanding
when employees need to be einforcement and receiving praise for
behaving fairly and decisively among team members. Managers can often
serve as role models to guide, motivate, and motivate even the smallest
of personal interactions.
- Controlling:
Managers should maintain constant monitoring of employee performance,
job productivity, and the efficiency and reliability of completed projects to
ensure that all of the above functions contribute to the company's
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success. In management, controlling means ensuring that the company's
long-term goals are met, as well as making the necessary changes when
they aren't.
A manager is tasked with guiding and inspiring the people who work
under them. This includes planning for team success and accomplishing
what is needed to run a business. These functions are regarded as the
ways that management should lead and interact with team members.
From planning to review, the more specific management is, the more
effective the business is in achieving goals (Kimberlee, 2019).
3. Analysis of the different roles of management and leadership in
application to different organisational situations, supported by theories
and concepts
According to the website UKEssays.com (2021), the analysis of the
different management and leadership roles in the application in different
organizational situations is discussed below:
A behavioral theory of leadership: The leadership theory emphasizes
the leader's behavior and how they can efficiently use their skills. The
behavioral method is the most important technique for assessing a
leader's ability in a given situation.
In this situation, the behavioral approach aims to demonstrate the
employee's behavior in the organization. This theory seeks to provide an
effective result in the organization, allowing for a certain level of results
and increasing company productivity.
The classical theory of management: Classical theory encourages
decision-making to be divided among team members/departments. The
traditional approach also considers the compelling role that management
plays in identifying the perspectives of the organization. Managers would
apply this theory by carefully explaining the task in order to enhance
effectiveness and performance in the organization. To apply this theory,
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the manager can sift through the task ahead of time so that the talents of
their team can be combined with the best solution.
Contingency theory of management: The application of contingency
theory in management is dependent on the utility that could drive a
department's behavior and solution against a result. The primary function
of contingency management is based on the practical techniques used for
the productive development of the organization.
Based on the circumstances and resources available, this theory can be
applied. Also in new situations, both positive and negative factors will
arise; management must ensure that the appropriate decisions are taken
for this situation.
Action-centered leadership: This is the base for all leadership and
management within an organization; this factor ensures the adoption of
techniques that can be used to direct the results that will make
organizations develop. Managers will implement the activities required to
achieve success, while leaders will increase the team's effectiveness.
This approach resulted from the increased level of enhancement required
for the productivity that would ensure the organization's results. For this
theory to succeed, the team/individual need to be managed appropriately
in order to accomplish these goals.
Transactional leadership: Transactional leadership is the management
direction that would maximize an employee's fulfillment by rewards or
penalties in order to ensure an increase in their performance.
Transactional leadership is emphasized in all organizations as an
important factor in achieving the enforcement needed for administration.
Managers used this theory to identify the best individuals based on two
factors: their past and recent performance.
Leadership traits theory: In this theory, managers will concentrate on
the focused solution that will improve employee morale such that there is
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a level of motivation for their task. This theory can be an uncertain path to
follow since one consideration could be to focus on retaining the
credibility of the organization, but on the other hand, it can result in a lack
of competitiveness if the focus is primarily centered on one factor.
When an organization decides to consider employee training and
development, this factor can be entirely the responsibility of managers
and leaders. Managers will recognize the need for training, while leaders
will identify the long-term training required to enhance the employee's
personal and professional fields.
Management by objectives theory: This is the type of management
model that will outline the objectives of the management process. This
consideration stresses maintaining employees' contributions to achieving
the goals and objectives that will produce results for the organization. This
theory is used to improve the organization's performance and ensure its
success in completing tasks. There will be a clear objective for both
management and employees that will be emphasized by the organization.
It will be the technique of tracking and analyzing the organization's
activities that will allow management to assess the business's growth.
Transformational leadership: This is the kind of direction that people
are less understood about this approach, the leaders will seek to motivate
their team at the highest level to ensure a sense of inspiration for
employees. Employees will feel as if they have a say in the organization's
decisions as a product of the outcome.
Managers will apply this theory by asking their teams to identify the
training and development that is needed. Managers will then see to it that
their team agrees on and discusses the training and development using
planning, and they will request approval before starting.
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4. Evaluation of the strengths and weaknesses of different approaches to
leadership and management to draw conclusions that support theories
of leadership
- Transformational Leadership Style:
Transformational leadership is a style of leadership in which leaders
encourage, inspire, and motivate employees to innovate and generate
progress that will help the business develop and shape the potential
performance. This is achieved by executives leading by example by
fostering a deep sense of organizational culture, employee engagement,
and independence in the workplace (Sarah, 2018).
- Transactional Leadership Style:
Transactional leadership is a style of leadership that encourages task
execution and fulfillment through oversight, organization, and a reward
and punishment system. This style of results-based leadership works well
for employees who motivate and motivate others to not commit to a
common goal (Indeed, 2021).
Strengths Weaknesses
- Promotes employee
motivation.
- Creates goals that are
achievable for everyone.
- Requires precise instructions
- Reduces internal creative
equity.
- It is heavily dependent upon
the leader.
- Requires a value proposition
15
Strengths Weaknesses
- Fosters creativity and
innovation
- Builds and maintains
motivation and satisfaction
- Reduces turnover costs
- It can be risky and disruptive
- Puts increased pressure on
team members
- Focus on the bigger picture

to be successful.
- Reduces costs for the
organization.
- Eliminates confusion.
where the good outweighs the
bad.
- Comes with a certain
insensitivity to the worker.
- Task-oriented leadership:
Task-oriented leadership is concerned with achieving objectives. Task-
oriented leaders delegate tasks, create clear processes, and set deadlines
to ensure that everyone on the team remains focused and completes their
project part on schedule. This leadership style develops a structured
workplace with well-defined priorities and schedules. Consider using a
task-oriented
leadership approach if the leader often needs to accomplish a high
number of goals in time (Indeed, 2020).
Strengths Weaknesses
- The goals and objectives of the
organisation have identified by
the leader.
- Work definition – employees are
fully aware of their task and
responsibilities.
- Focuses on the conventional
way of working, can lack
creativity.
- Employee motivation is leaking.
- There can be lack of innovation
in training and development.
- Relationship-Oriented Leadership:
Relationship-Oriented Leadership focuses on creating success as a result
of long-term relationships with employees, as well as employee
motivation, job satisfaction, and work-life balance. They are still
concerned about completing tasks; however, they believe that work
culture is more important. This style of leadership concentrates on
motivating, supporting, and developing their employees. Leaders who
value partnerships promote collaboration and teamwork by encouraging
communication and cultivating positive relationships. These leaders
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prioritize the welfare of employee, and as a result, they spend time and
effort to meeting their employees individual needs (Robert, 2021).
Strengths Weaknesses
- Employees are highly motivated
by a reward system.
- Increase job satisfaction for
employees.
- Improved working environment.
- The employee better
understand their responsibility
and the working environment of
the company.
- Due to a lack of pressure to
complete tasks, the
performance level is lowed.
- Customer dissatisfaction as a
result of a lack of services.
- Decreased effectiveness of the
organization due to unfinished
work due to a lack of deadlines
or pressure.
Leadership styles differ depending on how person have direction,
implement plans, and motivate people (Larman, 2015). Different
leadership styles perform better in different situations, however based on
strengths and weaknesses, it can be combined to create a completed
leadership style, one that fulfills tasks and fosters positive working
relationships.
5. Conclusions on how managers and leaders have made an impact on
the organization and recommendations for future improvements
The effect leadership styles on the organization:
Leaders and managers have important causal relationships to the
operations of the organization. They develop values, culture, openness to
change, and employee motivation. They also influence institutional
strategies, as well as their implementation and effectiveness. The leaders
can be seen at any stage of the organization and are not reserved for
management. Successful leaders, on the other hand, have one trait: they
influence those around them to appreciate the organization's resources,
even the most important and costly: the people of the organization.
Business, government, or nonprofit all require leadership. In fact, the
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impact of leadership styles and their success in getting people to share a
shared vision can have a direct impact on how customers use or interact
with them, as well as how the Whether the experience was beneficial or
not. of the information centers and the management interaction, it is
helpful to understand the different leadership styles (Ala-apa.org, 2021).
Tom Epperson (2018) argues that leadership style has a 70% impact on
an organization's environment, thereby affecting business performance.
The connection between leadership style, employee's passion and impact
to the bottom line.
Leadership styles influence many different outcomes, including sales,
customer satisfaction, sales, productivity, and more. Good leadership
generates employee engagement and passion, leading to higher levels of
customer loyalty, service, innovation, and ultimately higher profits.
Recommendations to improve leadership style:
- Practice discipline:
A good leader needs discipline. Developing discipline at work is essential
to being an effective leader and inspiring others who are also disciplined.
People will rate leadership by the degree of discipline shown in the job.
- Develop situational awareness:
The ability to foresee and make recommendations to avoid potential
problems is a valuable skill to have when dealing with complex projects
with tight deadlines. It also helps to recognize opportunities that others
overlook and seize to grow the organization.
- Learn to follow:
Keep an open mind and merit where merit comes. If a manager / leader
learns to appreciate and respect their team, they will be empowered.
- Resolve conflicts:
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Not everyone can always get along. Instead of avoiding relationship issues
in the hope that they can go out, resolve them by speaking with those
concerned individually. Often, be willing to reassign team members if the
conflict cannot be resolved.
- Take on more projects:
A great way to develop leadership skills is to take on more responsibilities.
There is no need to take on more than what they can handle, but
managers / leaders need to do more than what is mentioned in their job
description if they want to grow. Stepping out of your comfort zone is the
only way to learn anything new and get the attention of executives as
someone who takes initiative.
Conclusion
To summarize, the roles of a leader and a manager can function in
different contexts, , but are the same when developing an organization.
Leadership is nothing if it does not build a management structure based
on systems and management will not be supported without the work of
leadership as the backbone of ideals.
This report provides information about Vinamilk Joint Stock Company. In
addition, this report also defines leadership and management, and
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highlights the differences between management and leadership.
Moreover, an analysis of the role of a leader and how the function of a
manager applies in different contexts is also included in the report.
Furthermore, the report provides recommendations for future
improvements in an organization.
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