Starbucks Coffee's Mission Statement & Vision Statement

   

Added on  2021-06-22

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Starbucks Coffee's Mission Statement & Vision Statement_1
Table of Contents1.1 Introduction......................................................................................................................31.2 Existing Mission, Vision, Objectives and Strategies of Starbucks..................................31.3 Vision and Mission Statement for Starbucks:..................................................................41.4 Identify the organization’s external opportunities and threats.........................................41.4.1 Porter Five Forces Analysis......................................................................................41.5 Construct a competitive Profile Matrix (cPM).................................................................51.6 Construct an external Factor evaluation (eFe) Matrix.....................................................51.7 Identify the organization’s internal strengths and weaknesses........................................61.8 Construct an Internal Factor evaluation (iFe) Matrix......................................................61.9 SWOT Matrix...................................................................................................................61.10 Strategic Position and action evaluation (SPace) Matrix...............................................71.11 Boston consulting group (BCG) Matrix.........................................................................71.12 internal-external (ie) Matrix...........................................................................................71.13 Grand Strategy Matrix....................................................................................................81.14 Quantitative Strategic Planning Matrix (QSPM)...........................................................81.15 Recommend specific strategies and long-term objectives.............................................81.16 Implementation of Recommendations...........................................................................91.17 Annual Objectives and Policies.....................................................................................91.18 Procedures for strategy review and evaluation..............................................................9Competitive profiling Matrix...........................................................................................11Internal Factors Analysis (IFE)........................................................................................12
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Starbucks Coffee's Mission Statement & Vision Statement_3
1.1 IntroductionStarbucks is operating at multinational level as the largest coffee chain services with morethan 22,000 stores in different countries of world.1.2 Existing Mission, Vision, Objectives and Strategies of StarbucksStarbucks have following mission statement: “To inspire and nurture the human spirit withone person, one cup and one neighborhood at a time”.The vision of Starbucks is to bring diversification in the operations in different countries ofthe world and bring the consistency in the services to realize each Starbucks store as the partof Starbucks community. Starbucks vision is to bring social conscience along with profit.The Organizational objective in 2015 is to diversify Starbucks at multinational level, whichstates that, “Starbucks is brand having recognized services and positive brand equity. To meetthis objective, the company have developed the plan to open stores in the US and otherdeveloped countries such as China. Starbucks also have an objective to introduce new taste ofcoffee and other product range. It also aims to bring consistency in the operations across allthe licensed and company operated stores. It also has a global responsibility strategy thataims to bring positive image of the company by sourcing a high ethically sourced coffee witha high quality.”Starbucks utilizes range of strategies to meet the organizational objectives and customerdemands. It has the strategy to actively expanding business Starbucks Corporation and thesecond is Global Responsibility strategy. Starbucks have developed its ethical standardsrelated to coffee extracting, sourcing and processing. Another strategy of the Starbucks is toexpand its business at multinational level, enhance the profit by increasing the sales and meetthe organizational objectives.
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