Utilization of Social Media by Taco Bell: A Review

Running head: SOCIAL MEDIA PROJECT
SOCIAL MEDIA PROJECT
Name
Institutional Affiliation

SOCIAL MEDIA PROJECT 2
Social Media Project
Background
Following the workshop on how influential social media has proven to business success
over the years, an internal review on how our organization is utilizing social media was
required. Previously, Taco bell did not have as much influence on the social media front
as it should have and therefore missed out on the chance to capitalize on the many
opportunities on offer either due to a lack of insight or uncertainty.
Secondary research
Organizations that have embraced social media have greatly increased their potential to
grow and most importantly their ability to influence brand loyalty. The reason for this is
because of the rapid changes in technology which a few years ago could not be
envisioned. With more and more consumers/customers of all ages embracing/using
social media at some point in their lives, it becomes more and more difficult for
companies to ignore it as a business too (Jones-Forster, 2014)l. Indeed, given that
marketing on social media does not solely depend on the size of the budget but rather
on the quality of ideas, it is only a matter of time before social media moves closer to
becoming the core of strategy development especially for business-consumer
relationships.
Company use of Social Media
Twitter