This presentation explores the use of customized marketing for customer retention at Taj Hypermarket. It discusses the objectives, structure of the dissertation, literature review findings, research methodology, and recommendations. The presentation emphasizes the importance of personalized marketing strategies and their impact on customer retention.

A Study on Role of Customized Marketing in Retaining Customers

Identifying the role of customized marketing in customer retention and developing strategies for Taj Hypermarket

Discover the significance of tailored marketing for customer loyalty at Taj Hypermarket and gain insights on effective implementation strategies.

Customized Marketing for Customer Retention at Taj Hypermarket

This research aims to identify how customized marketing can be used to retain the current and potential consumers of Taj Hypermarket. It will also identify proper customized marketing strategies that Taj Hypermarket can implement to acquire the best possible results. The research is significant for academic and professional purposes.

Middle East College

Marketing

Data Science and Big Data

Higher Education

Philosophy

Role of Customized Marketing in Retaining Customers

This dissertation focuses on the impact of total quality management practices on customer retention and satisfaction at Waitrose. It includes a literature review, research methodology, data analysis, and discussion. The study aims to identify the strategies used by Waitrose to retain and satisfy customers. The findings and recommendations provide insights for improving business performance.

Business Development

Leadership Management

Professional Development

Impact of Total Quality Management Practices on Customer Retention and Satisfaction: A Study on Waitrose

This research aims to identify the impact of Total Quality Management practices on customer satisfaction and retention in Unilever. The study examines the concept of TQM practices, factors affecting different practices of TQM, and their impact on customer satisfaction and retention. The research methodology is quantitative, using primary data collected through a questionnaire. The findings suggest that managing total quality is crucial for improving products and retaining customers.

Impact of Total Quality Management Practices on Customer Satisfaction and Retention in Unilever

Globalization

This dissertation analyzes the impact of brand awareness on customer loyalty in MTN Group Limited. It examines the factors affecting brand awareness, elements of customer loyalty, and evaluates the relationship between brand awareness and customer loyalty.

Hartpury University and Hartpury College

Design and Creativity

Healthcare and Research

Languages and Culture

Statistics and Probability

Economics

Impact of Brand Awareness on Customer Loyalty: A Case Study of MTN Group Limited

This presentation explains the research methodology and hypothesis of the research article “Impact of Employee Motivation on Customer Satisfaction: Study of Airline Industry in Pakistan” in detail. It also provides a précis of the key findings from the literature review.

Impact of Employee Motivation on Customer Satisfaction in Airline Industry of Pakistan

This research examines the impacts of Covid-19 on organisational consumer’s retention and acquisition, with a case study on Holiday Inn London. It explores the strategies for improving customer retention after Covid-19 and adopts a descriptive qualitative research method.

Customized Marketing for Customer Retention at Taj Hypermarket

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