Business Plan for Takeaway Pavilion for Fresh French Fries

TAKEAWAY PAVILION
FOR FRESH FRENCH
FRIES IN THE AREA OF
MARBAL ARCH

Table of Contents
INTRODUCTION...........................................................................................................................2
Business plan...............................................................................................................................2
Management system....................................................................................................................3
Planning and operational management issues.............................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business plan is a series of steps which are to be undertaken to bring a new concept or
product within the market. For developing a new concept, it is essential for the company to plan
it in effective manner (McKenzie and Sansone, 2019). This is particularly because of the reason
that planning in advance will help the owner of the company to implement the plan in
appropriate manner. The present report will outline the business plan for a new takeaway
pavilion for fresh French fries within the area of Marbal Arch.
Business plan
 Aims
The aim of this takeaway is “to supply the fresh French fries to the consumer so that they
can satisfy their need.” Along with this the company has initiated the takeaway system with
respect to current pandemic where people have fear of getting infected. Thus, because of this the
consumer are not going out for food and due to this the takeaway set up of providing food to
consumer was evolved.
 Critical evaluation of competition
The competition within the food industry is very high and because of this it is very
essential for the takeaway venture to analyse the competition. The competition is very high
because due to the current pandemic many of the people have restricted their outings and this has
affected the food industry to a great extent. This is particularly because of the reason that in
Marbal Arch there are many different types of restaurant and other takeaway set up which allows
the consume to come and carry their food. The major competitors which new takeaway pavilion
for fresh French fries will have are like café Helen, Wagamama, Maroush express, Masgouf
restaurant, Cocomaya and many other café and restaurants. Product concept and its development and marketing
The current product with which the company is coming is a new takeaway pavilion in
which the company will be providing fresh French fries for the consumer. This is the service in
which consumer will come and give order and the people will make fresh fries at the same time
and will be provided to consumer to carry it (McKeever, 2016). The consumer will not be
allowed to sit there and consume the product as this is a takeaway service. Further this idea will