Analyzing the External Environment of Foodora: A PESTLE Analysis

TALENT AND CULTURE

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
PESTLE.......................................................................................................................................................3
CONCLUSION...........................................................................................................................................4
RECOMMENDATIONS.............................................................................................................................4
REFERENCES............................................................................................................................................6

INTRODUCTION
Foodora is a company which delivers the food from restaurants to the customers for
convince of the customers. The report is going to analyse the external environment of the
company so that there is a better functioning of Foodora. The employees of the company are not
being treated fair which has to be improved by the company so that they can increase their
productivity and get more customers.
PESTLE
Pestle is the macro environment analytical tool which helps business to analyse all the
factors which influence the business activities and reduces the efficacy to grow in market
effectively. This tool also helps to analyse issues and current market trends to innovate products
and services to business to attract more customers and satisfy them effectively. Pestle helps
Foodora to determine all the factors which increases its profitability which impact its goodwill in
the market and helps to compete in the market effectively (Bernáldez and et.al., 2017). There are
six factors which are closely analysed in this macro analysis which are political, economic,
social, technological, environmental, legal factors.
 Political Factors
This factor helps business to understand the degree of intervention which the government
activities have on business. It also provides better efficiency to business to understand the
potential of government activities which can increase the market share of company effectively.
Formation of union trades and worker association it has impacted Foodora company to make
proper decision and increase its potential to attract lower cost employees. Change in the
government policies reduces the efficiency of the company to compete in the market and provide
better services to their customers effectively (Santeramo and et.al., 2018). As the company is
also not able to increase their job satisfaction of their employees which reduces the quality of
their services to customers negatively.
 Economic Factors