Challenges Faced by Business Entities During Talent Management: A Case Study on ASDA

This case study focuses on the challenges faced by ASDA during talent management. It includes a project management plan, research methodology, and findings based on primary and secondary data. The study aims to identify the strategies used by HR managers of ASDA to attract and retain talented employees and to formulate suitable strategies to deal with challenges related to talent management in ASDA.

Managing a successful business project

Table of Contents
TOPIC: To identify challenges that are faced by business entities during talent management”. A case
study on ASDA...........................................................................................................................................3
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
PART A.......................................................................................................................................................3
Project planning.......................................................................................................................................3
PART B.......................................................................................................................................................8
Conducting research................................................................................................................................8
TASK 2.....................................................................................................................................................10
Present findings.....................................................................................................................................10
Reflective practice.................................................................................................................................18
Conclusion.................................................................................................................................................19
References.................................................................................................................................................20

TOPIC: To identify challenges that are faced by business entities during talent
management”. A case study on ASDA.
INTRODUCTION
Talent management is about recruiting, motivating as well as retaining employees for
longer run so that pre-defined objectives of business can accomplished. Here, staff members are
managed in proper and systematic way. Talent management helps in getting right candidate
onboard. However, there are ample of challenges associated with talent management practices
such as employee engagement, career management, retention and more (Mohammed, 2019). In
present assignment, ASDA is being considered as an organization. It was started in 1949 and
headquartered in England. Main aim of present study is to identify the challenges that are faced
by company during talent management. It comprises a detailed project management plan with
appropriate tools such as work break down structure and Gantt. Further, research methodology
has also been discussed in following report with proper data analysis & interpretation. It
comprises findings based on the assessment.
TASK 1
PART A
Project planning
Research Aim: “To identify challenges that are faced by business entities during talent
management”. A case study on ASDA.
Research objectives
 To understand the concept of talent management in organization
 To analyze challenges faced by ASDA while managing talent at work place.
 To formulate suitable strategies in order to deal with challenges related to talent
management in ASDA.
Research Questions

 What is the concept of talent management in organization?
 What are the challenges faced by ASDA while managing talent at work place?
 What are the suitable strategies to deal with challenges related to talent management in
ASDA?
Rational of study
This study is helpful in order to identify impact of talent management over business entity. It
will develop competency to formulate suitable strategies of talent management. With this study,
researcher will be able to address different challenges related to challenge management arise at
work place.
Literature review
According to Levenson, (2021), talent management is a process wherein employees are
hired, trained, motivated in significant manner. Here, right people are placed at right place so
that they perform with maximum level of efficiency & productivity. Main aim of talent
management is to motivate work force in an efficient manner so that they stay with business
entity for longer period of time. Apart from this, talent management practices are embarked at
work place with an aim to improve overall level of efficiency & productivity of work force.
Talent management is a crucial process which also help in business success and growth.
However, there are ample of challenges associated with this practice. Here, these challenges are
related with employment retention, recruitment of qualified employees, motivation and more. In
the middle of this increasing competition, it has become a challenge to hire as well as retain
talented people for longer period of time.
According to Borgogni, (2021), There are several challenges faced during talent
management. Here, it is paramount to prepare suitable strategies in order to meet with those
challenges. Here, motivation, training & development are certain crucial strategies which might
prove helpful in addressing issues of talent management within organization. In addition to this,
positive relationships of superiors & subordinates also proved helpful in dealing with challenges
of talent management. For this purpose, administration of company is required to offer adequate
amount of compensation to employees so that they work with greater efficiency & productivity.

Project management plan
Project management plan is a written document which describes various stages of project
execution and implementation. It is related with preparation of a project management plan in
order to perform different activities as per defined steps for accomplishment of project in timely
manner. Elements of project management plan are stated below:
Cost: Each and every project incurred certain cost thus it is paramount for researchers to
analyze the expanse and cost link with overall process of project(Schuhmacher and et. al., 2020).
With forecasting of cost, it is easy to identify different sources in order to gather necessary
amount for completion of given project. In case of current project, different types of cost are
stated below:
Description Cost
Survey 35£
Equipment for the project 30£
Travel cost 30£
Management cost 55£
Total 150£
Scope: It is an element that reflects scope of research in an efficient manner. Basically, it
shows the present as well as future implications of findings of research. The current research is
about talent management which is going to help organization in increasing profitability in
attaining significant level of growth in future period of time. Apart from this, it will also guide
organization to embark a new journey of success and growth.
Time: This element of project management is associated with requirement of time for
accomplishment of current project (Alam, 2019). In each and every study, there is certain
research activities performed. Here, time is determined for each and every activity after due
consideration. The present study will approximately required 3 months in order to drive positive
outcomes.

Quality: It is important to maintain quality of study throughout the process. For this
purpose, investigator is required to collect the whole data from authentic as well as reliable
sources. Authentic information helps in getting appropriate conclusion. In case of current study,
all the required data and information has been gathered by authentic articles, journals as well as
websites. This authentic information is going to add to value in current research project.
Communication: For effective implementation of study, it is paramount to maintain
proper communication amongst all associated people. In reference of present study, researcher
will use mobiles, emails and other such mediums in order to stay connected with individuals
associated in the project. Communication will help in minimizing amibuguity as well as
confusion among team members.
Risk: Undertaking research project is a risky task as there is possibilities of misusing the
information. It might hamper confidentiality of respondents. Each and every project is
undertaken with certain objectives (Kravets and et. al., 2019). Hence, there is also risk of failure
in attainment of pre-defined objectives. In context of current study, there is risk related to funds,
lack of communication and more.
Resources: Resources are really important for fulfillment of a research project. Here,
researcher is required to ensure that all the necessary resources are available so that study can be
conducted in an efficient manner (Gorod and et. al., 2019). In context of current research, there is
requirement of several resources like funds, human resources, equipments and more. These all
resources will help in meeting with pre-define research goals.
With above discussion, it is monitored that all the necessary elements of project
management need to evaluate by project manager which will eventually help in completing
project in systematic and proper way.
Work breakdown structure
Work breakdown structure is a tool of project management that is used by organization to
divide the complex project into smaller parts. Main aim of this tool is to complete the project
within stipulated period of time. With the implementation of work break down stricture, it is
possible to assign role and responsibilities to each and every individual associated with project. It

not only helps in minimising the complexity of project but also reduces down the ambiguity
amongst work foods. In addition to this, it also helps in maintaining quality of project throughout
the process (Lee and Yoon, 2019). After bifurcation of whole project, next step is to assign roles
and responsibilities to team members according to their knowledge and skills. By this way,
researcher is able to make maximum utilization of abilities of team members for success of
research project. It further facilities to identify such activities which need to perform for
completion of research project. Here, sequence of activities is determined along with the rules
associated with those activities. For current project work breakdown structure as given below:
Gantt chart: It is a technique which helps researcher in completion of study within pre-
define period of time. It is a tool wherein task and activities are assigned according to the level of
complexity. It also defines deadline as well as responsible person for completion of a particular
task. It helps to ensure that assigned tasks are completed within set deadlines. It is a graphical
tool which helps employees to understand their roles and responsibilities in project in an
effective manner. However, preparing grant chart is a complex process but it is paramount so
that the assigned project can be accomplished in a systematic way.

With above paragraph, it is analysed that Gantt chart as well as WBS both are the crucial
tools of project management. Without these tools, it is quite difficult to complete a research
project in proper way. Hence, it is the responsibility of researchers to ensure a effective
implementation and use these tools within business entity.
Research is a systematic study which not only helps in identification of issues but also
play a crucial role in addressing such issues with the use of reliable and authentic information.
PART B
Conducting research
Primary data: This data is completely raw and collected by investigators first time
according to the specific requirement of project. It is first handed information which is
completely authentic and reliable (House and et. al., 20191). In context off present study,
primary information has been collected with the use of questionnaire. This information is
gathered through employees who are currently working in ASDA. Due to higher authenticity and
reliability, primary information will help in addressing the issue in rightful manner.

Secondary data: It represents the information which is already available and gathered by
some other researchers for a particular purpose. It is not wise to completely rely e on secondary
sources as it lacks in terms of authenticity and reliability. This information is not first handed and
raw. In context of present research, secondary information has been gathered through websites,
articles as well as related journals. Different methods are used for the purpose of current research
are stated below:
Qualitative method: It is a method which is used with an aim to gather in-depth and
detailed information. Here, information is generally connected with personal interaction between
responded and researcher (Fan and et. al., 2019). Some crucial sources of qualitative method are
case study, group discussion, interviews and more.
Quantitative method: It is concern with collection as well as use of numerical data. For
this purpose, statistical as well as mathematical tools and techniques are applied in this method.
It is possible to gather reliable and authentic information through qualitative method
(Stinchcombe, 2020). Here, a questionnaire has been structured by which information has will
gather through respondents. 40 employees of ASDA have been selected as respondents for
gathering relevant data.
Question 1) Do you aware with the concept of talent management?
A) Yes
B) No
Question 2) What are the strategies used by HR managers of ASDA in order attract as well as
retain talented employees?
A) Competitive Salary
B) higher perks and allowances
C) Top-management commitment
D) Continuous improvement of employees
Question 3) Does talent management strategies of ASDA are helpful in getting edge over
competitors in market place?
A) Yes
B) No
Question 4) What do you think, what are the advantages of talent management strategies for

ASDA?
A) Strengthened competitive position.
B) Retention of employees
C) Enhancement in market image
D) Reduction and effective cost management
Question 5) According to you, what kind of relation is found between employee satisfaction &
talent management strategies?
A) Positive relationship
B) Negative relationship
C) Neutral
Question 6) What are the challenges faced by HR managers of ASDA during talent
management?
A) Dissatisfaction among customers
B) Higher turnover of employees
C) Negative mind set of employees
Question 7) What are the ways that would be essential in overcoming the issues associated with
talent management strategies in ASDA?
A) Taking feedback from employees
B) Positive reinforcement
C) Maintaining positive relationship
TASK 2
Present findings
Do you aware with the concept of talent management? Frequency
a) Yes 30

b) No 10
30
10
a) Yes
b) No
Interpretation: the above graph shows that 30 respondents out of 40 are well aware with the
concept of talent management. On other side 10 individuals are lacking in terms of knowledge
about talent management.
Question2) What are the strategies used by HR managers of ASDA in
order attract as well as retain talented employees?
Frequency
a) Competitive salary 7
b) higher perks and allowances 6
c) Top-management commitment 7
d) Continuous improvement of employees 20

7
6
7
20
a) Competitive salary
b) higher perks and allowances
c) Top-management commitment
d) Continuous improvement of
employees
Interpretation: It is analyzed with above graph that 20 respondents consider continuous
improvement plan as a crucial way of employment retention whereas 7 individuals agreed that
top management commitment as well as competitive salary are the major strategies of employee
retention within ASDA. Rest, 6 individuals are in favor of paying higher perks and allowances to
employees to retain them for longer run.
Question 3) Does talent management strategies of ASDA are helpful in
getting edge over competitors in market place?
Frequency
a) Yes 36
b) No 4

36
4
a) Yes
b) No
Interpretation: As per the above chart 36 respondents are in the favor of the fact that talent
management strategies of ASDA are a great source of competitive advantage. Rest, 4 individuals
are not agreed with the same concept.
Questionn 4) What do you think, what are the advantages of talent
management strategies for ASDA?
Frequency
a) Strengthened competitive position. 22
b) Retention of employees 8
c) Enhancement in market image 10

55%
20%
25%
Chart Title
a) Strengthened competitive position. b) Retention of employees
c) Enhancement in market image
Interpretation: After interviewing respondents, it is analyzed that 22 individuals out of 40
considered that talent management strategies help in strengthening competitive position of
business. Here, 8 respondents consider that talent management benefits company in terms of
retention of employees. Rest 10 individuals agreed that it helps in improving market image of
business.
Question 5) According to you, what kind of relation is found between
employee satisfaction & talent management strategies?
Frequency
a) Positive relationship 25
b) Negative relationship 10
c) Neutral 5

25
10
5
a) Positive relationship
b) Negative relationship
c) Neutral
Interpretation: It is analyzed that 25 respondents out of 40 acknowledge that there is positive
association between employee satisfaction and talent management strategies. Here, 10
individuals consider that these both factors have native relation. Rest 5 respondents consider that
there is no relation between employee satisfaction and talent management strategies.
Question 6) What are the challenges faced by HR managers of ASDA
during talent management?
Frequency
a) Lack of employee eengagement 12
b) Higher turnover of employees 10
c) Negative mind set of employees 18

30%
25%
45%
Chart Title
a) Lack of employee eengagement b) Higher turnover of employees
c) Negative mind set of employees
Interpretation: It is analyzed that 12 respondents out of 40 consider employee engagement as the
major challenge of talent management. Here, higher employer turnover is regarded as the major
challenge by 10 respondents whereas 12 individuals consider that negative mind set of
employees is the biggest challenge of talent management.
Q7 What are the ways that would be essential in overcoming the issues
associated with talent management strategies in TESCO?
Frequency
A)Taking Feedback from employees 20
B)Positive reinforcement 10
C) Maintaining positive relationship 10

50%
25%
25%
Chart Title
A) Taking feedback from employees B)Positive reinforcement
C) Maintaining positive relationship
Interpretation: It is analyzed that as per 20 respondents challenges of talent management can be
addressed by taking feedback of employees. Rest 10 individuals consider that positive
reinforcement is helpful in dealing with the issues of talent management. Remaining 10
respondents consider that maintaining positive relationship is helpful in meeting with the issues
of talent management.
Recommendations
 With above discussion, it is suggested that HR managers of respective company need to
adopt effective motivation strategies for positively affecting the behavior of employees.
For this purpose, they are required to adopt monetary and non-monetary ways in order to
encourage employees to work with their maximum level of efficiency for success of
business organization.
 It is recommended that HR personnel’s of ASDA are required to arrange suitable training
& development session so that they can up skill the efficiency of work force. Training
will help in improving efficiency of employees so that they can work in more productive
way.

 Positive work environment also play a crucial role in maintaining positive attitude of
employees towards work. Hence, HR managers of ASDA are required to maintain
positive work environment with an aim to maintain positive approach of work force
towards work
Reflective practice
The project gave me extensive knowledge of talent management which is crucial in order
to structure suitable strategies for success of talent management at work place. I developed my
communication skill during project work as I got the opportunity to interact with different
people. It also boosted my confidence level. Resulted, now I am comfortable in talking with
strangers. In addition to this, I also got time management skills as I used to prepare schedule
during research project. This skill will help me in meeting with pre-defined deadlines at work
place. Further, I also got presentation skills as I need to deliver presentation during project work.
I also developed critical thinking which will help me in searching the best possible solution of a
problem. Apart from that, problem solving skills also develop during the project work. I face a
lot of constraints while undergoing with the research project. These hardships prepared me for
future obstacles. I also learned to make optimum use of available resources. I learned to
maximize the output with available resources. These all skill and capabilities will help me in
performing more challenging role in future period of time.

Conclusion
It is assessed with above mentioned report that talent management is a crucial process
which also helps in business success and growth. It is analyzed that there are several challenges
associated with talent management which need to address by preparing suitable strategies. There
is requirement to arrange training sessions, offering positive reinforcement in order to ensure
success of business entity in future period of time.

References
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