Challenges and Obstacles Faced by Manufacturing Sector in Talent Management: A Study on Aston Martin

This study focuses on the challenges and obstacles faced by the manufacturing sector in talent management, with a specific focus on Aston Martin. It explores the importance of talent management, challenges in retaining or attracting talent, and strategies to overcome these challenges.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT
(Talent management)

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Introduction of Aston martin.......................................................................................................1
Aims............................................................................................................................................1
Objectives ...................................................................................................................................2
Research questions .....................................................................................................................2
Research methodology................................................................................................................2
Project management plan............................................................................................................3
Gantt chart...................................................................................................................................5
WBS structure.............................................................................................................................6
PRIMARY RESEARCH (Questionnaire)..................................................................................7
SECONDARY RESEARCH (Literature review).......................................................................8
TASK 2............................................................................................................................................9
COVERED IN PPT.....................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11
LOG BOOK..............................................................................................................................11
Performance review..................................................................................................................14

TITLE
“To analyse the key challenges and obstacles faced by manufacturing sector in relation to talent
management.” A study on Aston Martin.
INTRODUCTION
The purpose of doing this project is to understand the challenges and obstacles faced by
manufacturing sector within talent management. Employees within organisation are essential
asset of company that contributes in the success of organisation and helps in goals
accomplishment(Anlesinya and Amponsah-Tawiah, 2020). This whole project is segmented into
two task where first task demonstrate the aims and objectives of conducting this project along
with project management plan and research methodology. To complete this project Aston martin
is to be undertaken that is a British independent luxury car company that offer sports car and
grand tourers since 1913.
TASK 1
Introduction of Aston martin
Aston Martin is a leading British independent manufacture luxury car manufacturing
company since 1913. The company offers Luxury sports and grand tourers on global platform.
This organisation have 3000 employees in all over the world where firm have their existence.
Therefore, manufacturing sector issues in managing talent within organisation and to understand
the issues and overcome it researcher prepare the project by taking Aston Martin (Harsch and
Festing, 2020). Thus this is developed on talent management and fulfil objectives in prominent
manner. Talent management is very effective in business world because it helps in developing
employee performance due to which company productivity is enhanced. This project is based on
conducting research on key challenges faced by manufacturing sector in talent management. On
this whole researched is done using effective methods, types and techniques so that authentic
information is collected on talent management and challenges are resolved effectively in terms of
retaining and recruiting staff.
Aims
“To analyse the key challenges and obstacles faced by manufacturing sector in relation to talent
management.” A study on Aston Martin.
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Objectives
 To understand the importance of talent management in manufacturing sector
 To explore challenges in talent management to retain or attract talent within Aston Martin
 To determine various strategies to overcome challenges in talent management within
Aston martin
Research questions
 Explain importance of talent management in manufacturing sector?
 What are the various challenges in talent management to retain or attract talent within
Aston Martin?
 What are the strategies to overcome challenges in talent management within Aston
martin?
Research methodology
Research methodology is a type of systematic activity that includes analysis, data
collection, interpretation, documentation etc. to gather or collect data so that valid conclusion is
drawn. By conducting research methodology objectives are attained appropriately. There are
various method of doing research, in which researcher chose best alternative for conducting the
particular research. For this several aspects of research methodology are presented below:
 Qualitative research- In this data are collected in non-numeric manner as it is based on
data collection using ideas, thoughts of individual in terms of theory (Hongal and
Kinange, 2020). In this open ended questions are used to collect the data.
 Quantitative research- This method of research present the data in numerical manner.
Therefore it express the information in numerical manner using statistical techniques.
Quantitative research adopts the use of close ended questions.
To conduct this particular research, researcher use quantitative method because it present
data in numerical manner where respondent give reliable information on talent management. To
conduct this questionnaire technique is adopted where researcher connect directly to respondents
and generate useful information.
Data collection defined to a process of collecting useful information on specific topic. It mainly
involves two types i.e. primary and secondary data collection method.
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 Primary data collection refers to that method of data collection in which information is
collected directly from the respondent that means first hand information. This
information is reliable and relevant because it is collected first time by researcher itself.
 Secondary data collection refers to that where researcher collect information from
already present sources such as books, articles, journals etc. that helps to clear the
specific concept.
To conduct this particular research researcher use both data collection method i.e.
primary and secondary method so that information on talent management related to challenges
faced under retaining and attracting workforce in Aston Martin is collected in successful manner.
Sampling is defined as a process of select number of participants from the large audience
so that particular research is to be conducted in effective manner (Tlaiss, 2020). to collect
samples generally two methods are used i.e. probability sampling and non-probability sampling.
Within this research, investigator choose probability method of sampling where they select 30
respondents who filled questionnaire form so that proper information would be collected.
Ethical considerations is a type of procedure where researcher emphasis on carry out
research in ethical manner. In this researcher take consent form from Aston Martin before gather
data about related topic. It is done because conduct research in ethical manner does not harm the
respondents physically and mentally.
Research limitation- There are various limitation face by researcher while conducting the
project that negatively impact on action of researcher and their completion. These limitations
within research are lack of resources, limited time etc. due to which particular project is not
completed on systematic manner.
Hence, the above expressed dimensions are very effective because these help in
accomplishing the research in proper manner. It is crucial to fulfil the requirements of aim and
objectives so that valid conclusion is to be drawn.
Project management plan
Project management plan defines as a plan that represent the planning so that particular
project is completed in systematic and proper manner. The project management plan identifying
assist in examine the required resources and tasks so that overall objectives are to be attained
easily. Several aspects within project management plan is presented below:
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 Time is useful to attain the aim and objectives in systematic manner. Therefore time is
needed to completed the activities in proper manner so that proficient outcome would be
enjoy. Thus to complete this project researcher need 15 weeks so that all the activities are
performed effectively and overall objectives are to be attained effectively.
 Cost defines as the amount that is needed to carry out task and activities in an effective
manner. The total cost for completing this project is £100. hence, it would involve the
analysis of business organisation with the execution of project plan so that project overall
aim and objectives are to be attained successfully (Son and et. al., 2020). The decided
amount for completing the project are presented below:
Estimated amount (£)
Activities Total amount (£)
Project management plan 10
Original information 20
Travelling expense 30
Refreshment cost 20
Miscellaneous expense 20
Total 100
 Quality- Quality management is very crucial in collecting and gathering of data. There
are various types of practices which are used to gather data so that authentic result could
be collected appropriately. The management of quality is completed with the use of
primary and secondary sources. In terms of primary sources researcher collect the quality
data using first hand information by approach correct candidate in proper manner.
Whereas secondary sources facilitates the collection of data using journals, newspaper,
books, articles, publications etc. these help in collect data in appropriate manner so that
particular research objectives are to be attained effectively.
 Communication- It is very essential aspect in project management plan because without
communication no activities would be performed effectively. Communication is
important to collect and gather the information on specific topic so that particular
research is to be done properly (Tarique, 2021). To communicate the task various
4

medium are used by investigator so that proper data is delivered to correct people in right
time. To communicate the activities e-mails is to be used by researcher so that member
involved within research easily understand the task and perform it in proficient manner.
 Risk- While conducting the research, researcher face several types of risk in gather the
information from participants (Gardas and et. al., 2019). In this the major risk is face
threat of copy the data due to which ineffectiveness would be faced. Hence, to eliminate
this issue researcher mainly focus on frame strategy related to using technical security so
that effectiveness in research would be maintained.
 Scope- It is another crucial determinant within research methodology that present the
scope of particular research. Therefore, to conduct this project the scope is based on
understand the challenges and obstacles face by manufacturing sector in talent
management to attract or retain talent. This project reflects variety of strategies to
overcome the challenges in talent management so that manufacturing department
effectively implement talent management for attain high profitable results. To generate
and develop reliable information this report use proper methods so that overall aims and
objectives are attained.
 Resources- It defined to the important aspect in research methodology. This term depict
the resources which are needed to attain aims and objectives in appropriate manner so
that it reach to the closing step (Kwon and Jang, 2021). Therefore, major resources are
manpower, machines etc. that are needed to complete the research in set time frame.
Gantt chart
It is described as an understanding of the project planning in effective manner so aims
and objectives of particular research project is attained. It is a type of project planner where
activities are performed as per the set time period which was done using Gantt chart. Thus this
chart is segmented into two parts where first part represent activities and second part represent
time of completing it. This chart track activities time so that overall research objectives is
attained.
5

WBS structure
This structure is expressed an understanding the way of completing the task in systematic
manner. Therefore WBS structure divides large activities into smaller task so that overall
objectives of conducting research is attained (Zhang, Jia and Chen, 2019). By using this chart
every activities in completed in set time period because this structure believed that smaller task
are easily attained as compare to huge task.
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PRIMARY RESEARCH (Questionnaire)
Questionnaire Frequency
Q1) Are you aware about the concept of talent management in context to
organisation?
Frequency
(A) YES 20
(B) NO 10
Q2) Is talent management is important for manufacturing sector? Frequency
(A) YES 25
(B) NO 5
Q3) In your opinion what are the benefits of talent management in relation
to Aston Martin?
Frequency
(A) Develop on-boarding experience 10
(B) Retain top talent 9
(C) smart hiring activity 11
Q4) Reflect major challenges faced by manufacturing sector related to talent
management?
Frequency
(A) Keep talent within organisation 9
(B) Satisfied workers 9
(C) Training is unavoidable 12
Q5) In your opinion, how talent management impact on operational
efficiency of Aston Martin?
Frequency
7

(A) Positive 27
(B) Negative 3
Q6) In the advanced performance working environment, what are the key
framework for talent management approaches undertaken by Aston Martin?
Frequency
(A) Emphasis on retaining critical talent segment 10
(B) Use emerging technology 10
(C) Review application material 10
SECONDARY RESEARCH (Literature review)
Explain importance of talent management in manufacturing sector?
According to “(White. S., 2019)” talent management is highly beneficial for organisation
especially for manufacturing sector because due to this appropriate candidate are placed at right
position so that targets are attained prominently. There are various importance of talent
management such as it attracts the talents within organisation by creating an employer brand
that is useful to attract potential talent so that overall business performance is enhanced. Talent
management in manufacturing sector reduce the attrition that helps in take effective decisions in
appropriate manner so that existing employees are retain with company for longer time period.
Talent management in manufacturing sector importance for reducing the recruitment cost and
boost performance of employees in appropriate manner.
What are the various challenges in talent management to retain or attract talent within Aston
Martin?
According to “(Echelon. T., 2021)”, manufacturing sector face various challenges under
talent management in relation to attract or retain talent in organisation. In this shortage of
employees is a challenge that was faced by Aston Martin because the place at employees work is
not safe, hygiene or clean and they does not get competitive wages due to which major
challenges are faced by company in retain or attract talent. Due to these challenges company face
many obstacles in attract or retain talent within organisation in manufacturing sector. Therefore,
in manufacturing sector Aston Martin needs skilled or talented workforce so that overall
demands are fulfilled.
What are the strategies to overcome challenges in talent management within Aston martin?
As per viewpoint of “(Bolander. J., 2021)”, there are various strategies on which
manufacturing sector of Aston Martin highly focused so that challenges in talent management
8

are to be overcomes. Challenges are unhygienic environment, lack of competitive salary etc.
create challenge in attract or retain talented workforce in manufacturing sector. To remove this
challenge Aston Martin emphasis on offering attracting pay to employees so that employees are
satisfied with their working. Organisation also emphasis on find right talent by using campus
recruitments to strengthen the talent pipeline. Clearly express the job role, culture so that talent
are retain within company ensures to eliminate the small and big health & life related risk using
technology such as virtual reality, AI etc.
TASK 2
COVERED IN PPT
CONCLUSION
From preceding study it is concluded that talent management is important concept within
each and every sector of business organisation. Therefore it support in retain and attract talent
within organisation but also contains some challenges while handling employees within
manufacturing sector. To effectively understand the talent management this report is prepared
where researcher use the Gantt chart, WBS, research methodology, findings so that reliable and
relevant information to attain objectives based on talent management is fulfilled. In this
secondary (literature review) and primary method (questionnaire) were used to collect
information properly and attain the particular research aims and objectives.
9

REFERENCES
Books and Journals
Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
Gardas, B.B. and et. al., 2019. Green talent management to unlock sustainability in the oil and
gas sector. Journal of Cleaner Production, 229. pp.850-862.
Harsch, K. and Festing, M., 2020. Dynamic talent management capabilities and organizational
agility—A qualitative exploration. Human Resource Management. 59(1) pp.43-61.
Hongal, P. and Kinange, U., 2020. A study on talent management and its impact on organization
performance-an empirical review. International Journal of Engineering and
Management Research. 10.
Kwon, K. and Jang, S., 2021. There is no good war for talent: a critical review of the literature
on talent management. Employee Relations: The International Journal.
Son, J. and et. al., 2020. Double-edged effect of talent management on organizational
performance: the moderating role of HRM investments. The international journal of
human resource management. 31(17). pp.2188-2216.
Tarique, I. ed., 2021. The Routledge companion to talent management. Routledge.
Tlaiss, H., 2020. Exploring talent management in practice: an Arab country-specific empirical
investigation. Employee Relations: The International Journal.
Zhang, K., Jia, X. and Chen, J., 2019. Talent management under a big data induced
revolution. Management Decision.
ONLINE
Bolander. J., 2021. How to Overcome HR Challenges in the Manufacturing Industry. [Online].
Available through: <www.thedailymba.com/2020/05/23/how-to-overcome-hr-
challenges-in-the-manufacturing-industry/>
Echelon. T., 2021. How Recruiters Can Help Solve Talent Management Challenges. [Online].
Available through:
<https://www.topechelon.com/blog/recruiting-software-solutions/talent-management-
challenges-issues-problems/>
White. S., 2019. Talent Management: Explanation and Concepts. [Online]. Available through:
<https://www.allassignmenthelp.com/blog/talent-management-explanation-and-
concepts/>
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APPENDIX
LOG BOOK
11

Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To analyse the key
challenges and obstacles faced by
manufacturing sector in relation to talent
management.” A study on Aston Martin.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates) What have you completed?
 Did you fulfil Task requirements? Are you on track and within
deadlines set?
 Did you need to make any changes to
your project management plan?
I have accomplished this research on “To
analyse the key challenges and obstacles faced
by manufacturing sector in relation to talent
management.” A study on Aston Martin.
Yes
Yes
No
Any risks and / or issues identified? Did you identify risks/issues with a
lack of skills required for
undertaking research tasks? Did you identify any additional
risks/issues that have an impact on
the project management plan?
No,
Yes
Problems encountered interacting with answerer.
12

What barriers did you face?
How did you overcome them? Follow soft skills.
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
Feel easy
I bring my strengthen skill to performed the
project well.
By analysing Correct opinion.
Complete project on set time.
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Task based on data collection and findings
considered on priority basis.
WBS and Gantt chart.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
13

Performance review
Student Name:
Project Title: “To analyse the key challenges and obstacles faced by manufacturing sector
in relation to talent management.” A study on Aston Martin.
What was the project supposed to accomplish?
It is completed by gather and collect information on challenges and obstacles faced by
manufacturing sector in relation to talent management.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes.
By assembling correct data using primary and secondary sources.
Data is to be recognized using frequency distribution analysis
What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
Follow primary source.
Assess data collection
Develop project management plan
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Issue in communicating with respondents and management time.
By acknowledge difficulty on time
Using Gantt chart and WBS structure
What did you learn from undertaking the project?
I have scholarly from this project that talent management strategies are very crucial for
organization.
How would you rate your performance as Project Manager?
As project manager I rate myself 8 out of 10
What strengths and weaknesses of your performance did you identify?
Strengths:
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Problem solving skill
Team managing skill
Weaknesses:
Time management
Communication
15