Impact of Talent Management on HR Role in ASOS Plc

This research project explores the impacts of talent management on the role of HR within ASOS Plc, a British online fashion and cosmetic retailer. The report covers research aims, limitations, literature review, research methodology, and outcomes.

RESEARCH
PROJECT
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
RESEARCH AIMS AND OBJECTIVES.......................................................................................3
RESEARCH QUESTION...............................................................................................................3
LIMITATION OF STUDY.............................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY....................................................................................................7
DATA ANALYSIS.........................................................................................................................8
RESEARCH FINDING...................................................................................................................10
CONCLUSION AND RECOMMENDATION............................................................................14
REFERENCE................................................................................................................................16
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INTRODUCTION
Talent management is explained as process of attracting, hiring, selecting and retaining
workforce at the workplace so they could work effectively and helps to improve the
organizational performance. The main purpose of talent management is to create a motivated
employee who will stay in organization in the long run. In each industry, managing people is the
regular activity which is performing by a management to run their business and accomplish
business goals. Without arranging and organising people it might be difficult for company to
operate its business and develop the productivity (Asaari, Desa, and Subramaniam, 2019). In
other words, talent management is systematic procedure of identifying vacancy, recruiting, and
retaining skilled as well as experienced people who contributes in each functions in expects of
attaining higher performance. To clear this topic ASOS Plc has been taken that is British online
fashion and cosmetic retailer. The industry was founded in 2000 in London, where it sells more
than 850 brands and ships to 196 countries for the purpose of running their business effectively.
The report covers research aim, limitations, literature review, research methodology, and
outcomes.
RESEARCH AIMS AND OBJECTIVES
Research Aims
“To identify the impacts of talent management in the role of HR within an organization”.
A case study of ASOS
Research Objectives
 To explore the basic concept of talent management in the role of HR.
 To examine the impacts of talent management in the role of HR within ASOS.
 To identify the different role of talent management that plays by Human resources of
ASOS Plc for developing business performance.
RESEARCH QUESTION
 What is the basic concept of talent management in the role of HR.?
 What is the impact of talent management in the role of HR within ASOS?
 What are the different roles of talent management that plays by Human resources of
ASOS Plc for developing business performance?
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LIMITATION OF STUDY
The current study is about talent management where research requires to be done for the
purpose of developing their knowledge and skills. The limitation of current study is lack of time
management, financial resources and getting inaccurate data that might be create the challenge in
running their task (Moodley, and Hove, 2018).
LITERATURE REVIEW
To explore the basic concept of talent management in the role of HR.
As per view point of Cross Walker (2020), Talent management containing attraction,
selection, and retention of employees at the workplace that supports to run the business.
Managing people is the wider concept to understand which used by management for the purpose
of running their business and attaining profitability. Talent management is the combination of
HR processes, used to influence people, motivates and retaining them for long period of time.
This is important for each organization to have human resources as it has authority to identify
vacancy and fill it by recruiting skilled and talented people. HR role is most prominent in
managing talent as it performs various function like recruitment, formulating HR policy,
retaining employees, motivating, compensation, benefits and payroll which are needed to operate
a business and accomplish business goals. In relation to ASOS Plc, human resource management
plays important role as it analysis vacant position, recruiting employees, and selecting the best
people who is able to manage their works and perform it well.
Talent management explained as important function of human capital management wherein
management recruits the right people, developing strong relationship, formulating policies, and
managing each task by gathering data and information for making right business decisions. In
each industry, HR perform various functions as it focuses on day to day activities and managing
a workflow which can help to run a business and maintain higher productivity.
To examine the impacts of talent management in the role of HR within ASOS.
As per opinion of Haddon (2018), A process to identification, attraction, development, and
retention of high performing employees is known as talent management, which used by business
concern to run their business and managing each task. The HR management of selected
organization integrate with all employees, understand their problems and provide them optimum
solution which can help to develop the organizational productivity and profitability. Without
managing people, it became challenging situation for organization that how to fill vacancy, and
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keep staff for long period that affects the business productivity and profitability. ASOS Plc is the
large size retailing organization that sales different types of products and services in changing
environment and maintain higher performance. The impacts of talent management as role of HR
in chosen organization are defined as:
To identification of vacancy – This is the main role of human resource management
which is performing by HR management by following the talent management process and
activities for the purpose of knowing vacant position and fill it properly. This is important for
ASOS Plc to know in which department staff are needed along with skills and qualification that
filled by management for the purpose of getting work done. Thus, it impacts positively in
business organization by filling required profile.
To place right people at right place – Talent management requiring at every workplace as
it influence the skilled people after knowing vacancy and place right people at right place. ASOS
Plc is affecting positively with the topic of talent management as it used by HR manager to
organise right people at right place which can help to develop business performance. Thus, it
impacts positively in the changing environment (Riaz, Jamal, and Latif, 2019).
Training and development – When new technology, and function is introduced by
organization, it became challenging for staff to accept and run their business regularly. Training
and development is the important function which plays by management for the purpose of
providing guidance and help to accept the challenges which develop organizational performance.
Improving business performance – Talent management is the activity of arranging
workforce at the workplace and getting work done timely which can help to improve the
organizational performance. In relation to ASOS Plc, HR manager perform their roles and
responsibility by understanding goals and contributing in each task. The aim of each business
organization is to improve their business performance and productivity by managing all
functions and activities. Thus, managing top qualified people is impacting positively which make
sure that all functions and activities are properly organised.
From the above explanation it can be determined that employees are assets of
organization who understand the goals and contributes in each activity which can help to operate
the business and develop the organizational productivity. The management analysis requires to
analysis vacant position and fill it up by following the talent management process. This also get
ready to employees to work effectively and attain competitive advantages.
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To identify the different role of talent management that plays by Human resources of ASOS Plc
for developing business performance.
As per view point of AMARE (2020), Talent management is the process used by
companies to meet their needs for talent and getting work done. People management is the
activity of arranging skilled staff and place them at different place for the purpose of increasing
performance. The human resource manager is the single one who is responsible to managing
workforce, retention, compensation and benefits that can help to develop the organizational
performance and productivity. Now days, companies are facing challenges of hiring qualified
and experienced people that directly affected the business performance. This is suggested to HR
to follow all policies which is formulated for benefits of employer and employees can help to
increase the business productivity. In case is HR has not followed all activities and functions the
it might be a challenging situation to regulate its business and develop the career. ASOS Plc, is
the large size retailer that sales range of products and services in changing environment with the
help of employees. The workforce is managing work and task that is used to providing right
suggestion and accomplish the organizational actions. The role of talent management in role of
HR within ASOS Plc is defined as:
Researcher – Talent management is having major role in human resource management
as it finds out the market and organization for the purpose of knowing vacancy and recruiting the
skilled staff. In relation to ASOS Plc, HR plays a role of researcher who conduct analysis to
identify the vacant position and fill it properly (Kant 2018).
Attraction/ influencer – Whenever there is need of employees and new technology is
introduced by management then it is important to influence the people by showcasing job
description and responsibilities that can help to recruit the capable candidates. In ASOS Plc, role
of influencer plays by human resource manager who create the profile and shows job description
which can help to recruit and select the right candidates.
Motivator – To selecting and retaining employees it is important that their employees
will be motivated and satisfied which can help to develop the organizational performance and
productivity. Without motivation it might be difficult for company to keep their staff long run.
The HR management of ASOS Plc, having good knowledge as it plays role of motivator which is
used to satisfy the employees by providing compensation and benefits that supports to retain
employees for long period and develop business performance.
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Maintaining good relationship – For organization it is important to have good relations
between employer and employees that can help to understand the goals and complete the work
accordingly. The management of ASOS Plc is playing a role of relationship manager in which it
creates good relation with all employees and provide them right guidance that helps to improve
the business performance.
From the above it has been evaluated that human resource management of ASOS Plc,
plays important role where it recruits talented staff who wants to work willing and contributes in
each function by showcasing their talent and ability to work. This can help to increase the
organizational productivity and profitability by managing all functions.
RESEARCH METHODOLOGY
Research methodology is the continuous process of collecting information, finding
solution, and managing each function for the purpose developing business productivity. This
involves procedure by which investigator describe their work and explains how task could be
done properly. The current report is about talent management and different roles which plays by
HR management to develop the performance. The explanation of methodology is defined below:
Research Philosophy – This is the first activity of methodology, involve beliefs, and
places where data is being collected in relation to particular topic. The researcher is only one
who conduct analysis and comes to know what type of data should be collected that can help to
complete research. It considers positivism and interpretivism that are used for different purpose.
Justification – The current research is about talent management where HR role are
important to influence people and getting work done. The researcher will use positivism
philosophy to conduct the research and developing the information about managing talent at
workplace for developing business performance (Liu, and et.al., 2021).
Research approach – The approaches to research entails theories and planning which is
used to assuming broad assumption to detailed method of collecting data and interpreting
properly. This involving deductive and inductive approach of study that uses for many purposes.
Justification – The current report entails importance of managing talent and employees
at the workplace which supports to develop the business performance. Deductive approach will
be use by researcher that can help to investigate changes and know theories which can help to
attain the right responds.
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Research Strategy- There are different types of Research Strategies which can be used
for the purpose of carrying out the research. These are Action Research, Experimental Research,
Interviews, Surveys, Case Study Research (Jensen, and Bro, 2018).
Justification- Survey is a Research Strategy which will be used by ASOS PLC to be able
to carry out its research because through making its use the research can be carried out in quite
an appropriate way. This is so because a large number of respondents can be included in a
Survey and therefore the recording of their views and observations can be done.
Research Choices- There are different types of Research Choices which can be used like
mono-method, mixed method and multi-method. Therefore, it is important that the appropriate
Research Choice is selected for the purpose of carrying out the research.
Justification- Multi-method is a Research Choice which can be used by ASOS PLC so
that it is able to conduct the research in quite a proper and appropriate manner (Sonnenstuhl, and
Trice, 2018).
Time horizon – This activity of research onion states far in the distance and time period
in which task require to complete. This is important for each individual to have knowledge about
time period where task require to complete and manage the performance. Thus states
longitudinal and cross sectional time horizon which is used to complete the research in time.
Justification – In relation to current research talent management, researcher uses
longitudinal time where task will be done in long period by collecting right information and data
properly.
DATA ANALYSIS
Data collection and techniques- This refers to the way in which the collection of data
can be carried out. The Data collection and techniques which can be used are Interviews,
Observations, Questionnaires and Relevant Documents. Thus, the right selection has to be made
which will therefore be quite useful.
Justification- Questionnaire can be chosen for the purpose of this particular research
because through making its use the different types of Questions can be asked to the various types
of respondents and the recording of their views can take place so that the conclusions and
recommendations can be drawn. This will be quite helpful in ensuring that the decisions can be
taken quite effectively and efficiently.
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Sampling- Sampling refers to a particular method in which the selection of individuals
can be done from a large group randomly and therefore their views and observations can be
taken. It is one of the most popular methods through which data can be collected. For this
particular research, ASOS PLC can make sure that it can make the use of this method so that it
can derive conclusions and recommendations in quite a proper manner effectively and
efficiently. For this particular research, 70 respondents will be chosen and therefore the
recording of their views can be done so that the decisions can be taken in quite a proper and
appropriate manner. These respondents will be asked questions and will be given options to
choose from to provide their answer which will therefore help in ensuring that the analysis and
interpretation can be carried out. Thus, it is quite important that the use of this method can be
made in a right way by the company.
Justification- The use of Sampling will be made by ASOS PLC because through making
its use the company will be able to make sure that it can carry out a detailed and proper analysis
of the given data in a right way. This will be helpful in the taking of decisions which are related
with the research (Harun, Mahmood, and Othman, 2020).
QUESTIONNAIRE
Q1) Do you know about talent management and Human resource
management?
Frequency
a) Yes 65
b) No 5
Q2) Does talent management important for all organizations? Frequency
a) Yes 50
b) No 20
Q3) What are the impacts of talent management in the role of HR within
ASOS?
Frequency
a) To identification of vacancy 15
b) To place right people at right place 10
c) Training and development 20
d) Improving business performance 25
Q4) What are the different role plays by HR management in ASOS Plc for
the purpose of improving organizational performance?
Frequency
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a) Influencer 20
b) Recruiter 15
c) Trainer 10
d) Motivator 15
Q5) Does talent management activity and process beneficial for ASOS plc? Frequency
a) Yes
b) NO
RESEARCH FINDING
Q1) Do you know about talent management and Human resource
management?
Frequency
a) Yes 65
b) No 5
Interpretation – From the above it can be explained that talent management and Human
resource is similar for organization which is used to run the business and managing good
performance. As per 65 employees they have knowledge about talent management and rest 5
employees are not aware regarding talent management.
Q2) Does talent management important for all organizations? Frequency
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a) Yes 50
b) No 20
Interpretation – The above explanation states as per 50 candidates who were selected
randomly within the organization said talent management is important that should be used in the
organization. And 20 people said it is not important to use talent management for operating their
business (Harsch, and Festing, 2020).
Q3) What are the impacts of talent management in the role of HR within
ASOS?
Frequency
a) To identification of vacancy 15
b) To place right people at right place 10
c) Training and development 20
d) Improving business performance 25
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Interpretation – From the above finding it can be interpreted that as per 15 employees
talent management role is deification of vacancy, as per 20 training and development, 10 said to
placing right people at right workplace and remaining 25 said it helps to improve the
organizational performance.
Q4) What are the different role plays by HR management in ASOS Plc for
the purpose of improving organizational performance?
Frequency
a) Influencer 20
b) Recruiter 15
c) Trainer 10
d) Motivator 15
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Interpretation - As per above 15-15 candidates in two group role of HR are motivator
and recruiter that plays in ASOS Plc for the purpose of retaining employees. According to 20,
influencer role and remaining 10 candidates plays a role of trainer which can help to run business
sand develop performance (Kusi, Opoku-Danso, and Afum, 2020).
Q5) Does talent management activity and process beneficial for ASOS plc? Frequency
a) Yes 60
b) NO 10
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Interpretation – This showcase as per 60 candidate’s talent management process is
beneficial for ASOS Plc and for remaining 10 it is not beneficial.
CONCLUSION AND RECOMMENDATION
 From the report it has concluded and recommended that talent management and human
resource is the major aspects for each organization as it understand required position and
fill it by selecting right people.
 The management of ASOS Plc should be used talent management activities in their
organization which can help to manage each function and activity properly.
 The motivation and performance appraisal activities should be use by HR management of
selected company that can help to retain the employees for long period.
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 A researcher should be understanding the concept of topic and then needs to use research
methodology that can help to reach the targeted goals
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