Effective Talent Management Strategies in the Hospitality Industry

This document explores the concept of talent management in the hospitality sector, focusing on the strategies used by organizations to manage employee talent. It also examines the challenges faced by organizations in managing talent and provides recommendations for implementing effective talent management strategies. The research is based on the Marriott hotel.

TALENT MANAGEMENT
IN THE SERVICE
INDUSTRY

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
LO 1.................................................................................................................................................3
Introduction................................................................................................................................3
Aim and objectives:....................................................................................................................3
Research question......................................................................................................................3
Project Management plan..........................................................................................................4
Gantt chart..................................................................................................................................4
Work break down structure.......................................................................................................6
LO 2:................................................................................................................................................6
Secondary research....................................................................................................................6
Research methodology...............................................................................................................7
LO 3.................................................................................................................................................8
Data Analysis..............................................................................................................................8
Conclusion and Recommendation...........................................................................................12
LO 4...............................................................................................................................................13
Performance review.................................................................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16
Questionnaire............................................................................................................................16

TITLE: To identify the effective talent management strategies to increases the productivity and
performances of employees in the hospitality organization.
LO 1
Introduction
Talent management refers to the accurate procedure which is adapted by the business in
respect of hiring the suitable candidates for the particular post, enhancing their skills at work
place and providing accurate training to expertise their interest (Talent Management -
Opportunities and Challenges, 2020). The main objectives of managing talent in the organization
is results in gaining longer terms benefits in the business. Present research is based upon the
Marriott hotel which is founded in 1957 by J. Willard Marriott. In this report, the research is
conducted by examining its strategies and also best procedure to retain or manage the talent in
the organization.
Aim and objectives:
Aim: To investigate the effective talent management strategies pertaining in the organization – a
study on Marriott hotel.
Objectives:
 To understand the concept of talent management in the hospitality sector.
 To examines the strategies which is used by organization in respect of managing talent of
the employees.
 To assess the challenges faced by organization regarding managing the talent of the
employees.
 To provide recommendation to the Marriott hotel in respect of adapting the best talent
management strategies to gain longer term benefits.
Research question
 What is the meaning of talent management in the hospitality sector?
 What are the strategies adapted by organization regarding managing talent of the
employees at work place?
 What are the challenges faced by organization pertaining in managing the talent of the
employees?

Project Management plan
Scope: The scope of the project is set in respect of completing the project within the set time
period. The data which is gathered must be from relevant sources and thus, the information must
be authentic and useful for the other researcher.
Risk: In this, the risk which is examined is relating to lack of time management. Also, it is stated
that few places are restricted by the business, thus not complete data is gathered which is fixed
from the particular places (Heravi and Mohammadian, 2019).
Duration: It is related to the time duration which is set to complete the projects within the
particular time period. In this aspects, the time limit which is set is for 12 weeks for the
completion of entire project.
Cost: To complete the project, it is necessary to set the particular cost such as in this project, the
cost which is fixed is £350.
Quality: In respect of maintaining quality of the research, it is to be carried in respect of
coordinating with the tutor once the task is completed. So that accurate guidance is given and
also changes must be made within the stipulated time period.
Resources: To complete the research various resources are required such as stationary, electronic
equipment, transportation etc.
Communication: it is another important aspects of project as effective communication is to be
undertaken so that accrete detail and views are convey and also relevant information is to be
gathered in presenting the research in right way (Kordestani Ghaleenoe and et.al., 2017).
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Formulation of research aim and
objective 5 days Fri 2/21/20 Thu
2/27/20
Auto
Scheduled Project management plan 6 days Fri 2/28/20 Fri 3/6/20 1
Auto
Scheduled Research methods selection 8 days Mon 3/9/20 Wed
3/18/20 2
Auto
Scheduled Formulation of questionnaire 3 days Thu
3/19/20
Mon
3/23/20 3
Auto
Scheduled
Sending questionnaire for data
collection 4 days Tue
3/24/20 Fri 3/27/20 2,4
Auto
Scheduled Collecting of data 6 days Mon
3/30/20 Mon 4/6/20 5

Auto
Scheduled Data interpretation 10
days Tue 4/7/20 Mon
4/20/20 6
Auto
Scheduled Conclusion and Recommendation 4 days Tue
4/21/20 Fri 4/24/20 7
Auto
Scheduled Formatting 2 days Mon
4/27/20
Tue
4/28/20 8
Auto
Scheduled Taking feedback 4 days Wed
4/29/20 Mon 5/4/20 9
Auto
Scheduled
Doing changes as per the feedback
provided 6 days Tue 5/5/20 Tue
5/12/20 10
Auto
Scheduled Final submission 1 day Wed
5/13/20
Wed
5/13/20 11

Work break down structure
LO 2:
Secondary research
According to D'Annunzio-Green (2018) talent management refers to managing the talent
in the business regarding recruiting the efficient person to handle the task or also managing the
capability of the person to bring innovative ideas at work place. The strategies which is used by
organization or leaders to manage the talent is relating to leveraging the talent into different
department (Sheehan, Grant and Garavan, 2018). They also organize the talent hunt in which
multiple task is given to engrave the more skills among the employees. Flexibility is to be given

in respect of sharing their ideas and thought with superiors, thus training plays the major role in
this aspects.
D’Annunzio-Green (2018) stated that the challenges which is faced in managing the
talent in the relating to maintain ethical culture at work place, leader itself carrying wider skills
in respect of providing the effective training. It is also stated that retaining talent person in the
organization is also one of the major challenges faced by the organization (Chung and
D’Annunzio-Green, 2018).
Research methodology
 Research types: In this type of method, researcher carry two types such as qualitative and
quantitative method. Researcher had applied the qualitative method in which they choose
the questionnaire procedure to gather information from the managers of Marriott hotel.
 Research approach: In this accurate planning is undertaken to gather the information from
authentic sources. It divides into two types such as inductive and deductive. Researcher
had applied the inductive method to gather detailed information regarding to managing
talent from internal sources (Litosseliti, 2018). This is mainly chosen in coordination with
the qualitative method.
 Research philosophies: It refers to the ideas and thoughts to carry the research in right
way and further it carries two types as interpretivism and positivism (Rahman, 2017). To
present the data and information in effective way, researcher had applied the
interpretivism procedure to interpret the information which is collected from employees
of Marriott.
 Data collection: Two types of methods are used to collect data such as primary method is
used to collected data and present original information while in case of secondary data, it
is undertaken from articles, magazines, books and journals (Walliman, 2017). Thus, in
this both the method is adapted by the research to present both type of information.
 Sampling: In this research, researcher undertake the data from 20 managers of the
Marriott regarding collecting the data regarding examining various strategies in managing
the talent at work place.
 Data analysis: Data is to be analyses and interpreted by two method such as thematic and
non-thematic method (Bell, Bryman and Harley, 2018). To present the information,
researcher had adapted the thematic method in which they present the information on the
bases of choosing different theme.
 Ethical consideration: Ethics in this research is to be maintained in respect of carrying the
confidentiality and also carrying the consent form (Ahmedzai and Anwar, 2020). In
respect of consent from, it is to be signed by the managers before disclosing any
information in the research.

 Reliability and validity: It refers to the two important method which is used in measuring
the accuracy and stability of the research (Quinlan and et.al., 2019). Reliability refers to
giving reliable results after gathering information from previous year data. In respect of
validity, it refers to collecting the data from authentic sites.
LO 3
Data Analysis
Theme 1: Strongly agreed that the employees are aware of concept of talent management.
Particular Respondent
% of
Respondent
Strongly agreed 10 50
Agreed 5 25
Neutral 1 5
Disagreed 1 5
Strongly disagreed 3 15
Total 20 100
Interpretation: with the analysis of the above data it is clear that the employees witihn the
company are aware about the concpet of talent management. This is strongly agreed by 50 % of
the participant that they know all the facts about the talent management and its strategies.
Howeve, some of the participant does not agree to this fact and they either disagree ot are neutral
with this fact.
Theme 2: Yes, the use of talent management strategies helps company in managing talent in
effective manner.

Particular Respondent
% of
Respondent
Yes 16 80
No 4 20
Total 20 100
Interpretation: from the above analysis and evaluation it is clear that the company is using
differnet strategies and techniques for the management of talent witihn the workplace. This is
assented by 80 % of participant that the talent management strategies help the company in
managing talent and productivty of company. But this is not agreed by 20 % of respondent and
this is because of the fact that they have mantality that talent management does not imply to
productivity of company.
Theme 3: Positive is the impact of use of different talent management techniques.
Particular Respondent
% of
Respondent
Positive 18 90
Negative 1 5
No impact 1 5
Total 20 100

Interpretation: with the help of the above data and its analysis it was concluded that 90 % of the
participant agreed that the impact of the talent management strategies was positive over
company. This is majorly because of the fact that the talent management motivates the
employees to work in more effectvie and efficient manner. But this is not agreed by some of the
participant of the research.
Theme 4: All of the above are the major strategies being used by company for the management
of talent.
Particular Respondent
% of
Respondent
Providing clear job description 2 10
Providing proper rewards and recognition 2 10
Timely feedback to the employees relating to their
performance 2 10
All of the above 14 70
Total 20 100

Interpretation: from the analysis of the data and information for above question it is clear that
the strategies of talent management will hlpe the company in managing the employees in more
effectvie manner. This is agreed by 70 % of participant that the major strategy helpful for
Marriott hotel is all of the above. This is majorly because of the reaosn that all of the above
includes providing clear job description, giving proper reward and recognition and timely givign
feedback to employees so that sthey can improve the performance of them. But rest of the
participant agrees to the options but on individual basis.
Theme 5: Less growth opportunity is the major challenge being faced by company.
Particular Respondent
% of
Respondent
High employee turnover 2 10
Lack of leadership 2 10
Not good culture of company 4 20
Less growth opportunities 12 60
Total 20 100

Interpretation: with the help of the analysis and evalaution of the above data it is clear that at
time of managing the talent there are many different challenges which the company faces. This is
majorly agreed by 60 % of the populaiton that the major challenge is the less growth opportunity.
This is a challenge because when company provide low growth opportunity then the employees
within company are not satisfied and try to leave the company. However some of the participant
agrees that high employee turnover is the mjor challenge faced at time of managing talent. But
some states that lack of leadership and some agrees that not having good organizational culture is
the major challenge being faced at time of managing talent witihn the company.
Theme 6: Some of the recommendations which can help improve company state in managing
talent.
Interpretation: with the analysis of the abvove data it is clear that managing talent witihn
workplace is very important because if the talent management strategies will not be inproved
witihn the company then employees witihn company will not be satisfied. Hence, the major
recommedation for improving talent management in company is to understand the need of
employees in proper manner. This is necessary because if the need of employees will not be
satisfied then they will not be retained witihn the company. Hence, for this proper understanding
of the need of employees is very important so that they will be satisfied and will work in more
effective manner.
Conclusion and Recommendation
Conclusion

In the end from the above study it is clear that for the research to be successful it is clear
that the researcher has proper knowledge of the research topic. With this research it was clear
that managing talent within the company is very necessary for the success of company. The
current study helped in understanding the fact that for research to be successful the most
important thing is the formulation of the aims and objectives. This is majorly because of the fact
that if the aim and objective will not be good then the whole research will not be good. Thus, this
is the main benchmark for the research to be successful. Also, with this research it was
concluded that also it is very essential for company to identify the source of data in effective
manner. This is so because if the data will not be reliable and valid then the research will not be
good.
Recommendations
With the analysis of the above data it is clear that there is requirement of improving the
talent management strategies for the company. Hence, the major recommendation for the
company is as follows-
The major recommendation is that the company must allot the work to the employees in
accordance with the talent and capabilities of the employee. This is majorly because of the fact
that if the work will be allotted to the person according to their capacity then they will work in
effective manner.
Another major recommendation for company is to provide for time to time feedback to
the employees as this will help the employees in knowing the area in which they are lacking and
requires improvement.
LO 4
Performance review
With this research i was able to learn many new and different things which will be
helpful for me in my future. This is majorly because of the fact that this research is a very wide
activity and involves a lot of new and advance things. According to me the project was good as it
ended in the accomplishment of the aims and objectives of the research. This project was also
useful for me as i learnt many different types of skills and attributes. Also, the project
management process was helpful as this helped in proper planning of all the activities of the
research in proper and effective manner. In the end i was able to learn many different skills like,

interpersonal skills, time management, researching skills, technological skills, communication,
team working and many other different skills and attributes. In the end the research process was
also helpful for me as this process helped me in analysing my learning as well from the whole
process of research. This is because with this i learnt that if correct objectives are established and
all the working is directed towards the attainment of that objective only then the objectives can
be attained in proper manner.

REFERENCES
Books and Journals
Ahmedzai, S. H. and Anwar, S., 2020. 46 How active are UK hospices in nationally impactful
research?.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Chung, K. L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism
Themes.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes.
D'Annunzio-Green, N. A., 2018. Is talent management a strategic priority in the hospitality
sector?. Worldwide Hospitality and Tourism Themes. 10(1). pp.2-130.
Heravi, G. and Mohammadian, M., 2019. Investigating cost overruns and delay in urban
construction projects in Iran. International Journal of Construction Management. pp.1-
11.
Kordestani Ghaleenoe, N. and et.al., 2017. Research Trends on Benefits of Implementing
Constructability, Operability, and Maintainability. Journal of Engineering, Project &
Production Management. 7(2).
Litosseliti, L. ed., 2018. Research methods in linguistics. Bloomsbury Publishing.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.
Rahman, M. S., 2017. The Advantages and Disadvantages of Using Qualitative and Quantitative
Approaches and Methods in Language" Testing and Assessment" Research: A Literature
Review. Journal of Education and Learning. 6(1). pp.102-112.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management. Worldwide
Hospitality and Tourism Themes.
Walliman, N., 2017. Research methods: The basics. Routledge.
Online
Talent Management - Opportunities and Challenges. 2020. [Online]. Available through: <
https://www.managementstudyguide.com/talent-management-myths.htm>.

APPENDIX
Questionnaire
Name:
Age:
Gender:
1. Are you aware of the concept of talent management?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly disagreed
2. Does the use of talent management help company in managing the talent within the
company?
 Yes
 No
3. What is the impact of using the different talent management techniques over productivity
of company?
 Positive
 Negative
 No impact
4. What are the different strategies which company uses for managing talent?
 Providing clear job description
 Providing proper rewards and recognition
 Timely feedback to the employees relating to their performance
 All of the above
5. What are the major challenges being faced by company in managing talent at workplace?
 High employee turnover
 Lack of leadership
 Not good culture of company
 Less growth opportunities

6. What are some of the recommendation for the improvement of strategies to manage the
talent at workplace in much better manner?