Challenges and Strategies in Talent Management for Marketing: A Case Study on Sainsbury

This presentation discusses the challenges faced in talent management for marketing, with a case study on Sainsbury. It includes data interpretation, reflection, conclusion, recommendation, and references. The presentation recommends employee engagement, flexible working, and training and development as suitable strategies for effective talent management.

TALENT MANAGEMENT

TABLE OF CONTENT
 INTRODUCTION
 DATA INTERPRETATION
 REFLECTION
 CONCLUSION
 RECOMMENDATION
 REFERENCES
 QUESTIONNAIRE

INTRODUCTION
Aim
 “To identify challenges faced in the sector of marketing in terms of talent management.” A
case study on Sainsbury
Objectives
• To acknowledge the concept of talent management.
• To ascertain challenges faced during talent management in the field of marketing
• To identify suitable strategies of talent management for meeting with challenges
effectively.

DATA INTERPRETATION
Theme 1
To increase performance
level of workers
3
To gain competitive
advantages
2
To retain talented and
skilled employees
5

Theme 2
Motivate employees 4
Lack of understanding
about worker’s needs
3
Poor strategies and
methods
3

Theme 3
Monetary and non-
monetary methods
4
Training & development 4
Performance appraisal 2

Theme 4
Yes 7
No 3

Theme 5
Positive 8
Negative 2

REFLECTION
 It is quite essential for a good researcher is to utilize the best and most effective as well as useful
research methodologies that put positive impact on their work in term of obtaining desire
outcomes.
 Like others, I had also utilized varied forms of research approaches for purpose of achieving set
aims and objectives of this research, which is important for me to do so.
 I want to share my personal experience that I had gained while taking initiatives in project
management procedure.

CONCLUSION
 From above analysis and discussion, it has been summarized that organization has gained
competitive edges by developing and using techniques to retain and acquire new employees in the
work areas, where they work together for purpose of achieving common aim.
 It has been determined that company has handled the critical challenge such as talent management
by applying different methods, which play vital role in its growth and success retail industry.
 It has enabled it to conduct effective and beneficial marketing activities, that is not possible to each
firm in same sector to in such an efficiency manner.

RECOMMENDATION
 Employee engagement
 Flexible working
 Training and development

REFERENCES
 Muratbekova‐Touron, M., Kabalina, V. and Festing, M., 2018. The phenomenon of young talent
management in Russia—A context‐embedded analysis. Human Resource Management. 57(2). pp.437-455.
 O’Connor, E. P. and Crowley-Henry, M., 2019. Exploring the relationship between exclusive talent
management, perceived organizational justice and employee engagement: Bridging the literature. Journal of
Business Ethics. 156(4). pp.903-917.
 Savanevičienė, A. and Vilčiauskaitė, B., 2017. Practical application of exclusive and inclusive talent
management strategy in companies. Business, Management and Economics Engineering. 15(2). pp.242-
260.
 Sulaymonov, A., 2020. Flexible working practices: urgency or future?. Modern Economy. 11(07). p.1342.