Talent Strategies for Attracting and Retaining Employees: A Case Study on ASOS

This report explores talent management strategies used by ASOS to attract and retain employees. It covers project planning, primary and secondary data collection, research analysis, and recommendations. The report also discusses the challenges faced by organisations in managing and retaining talent.

UNIT 6
FINAL SUBMISSION
FOLLOWING ARE THE ATTACHMENTS FOR FINAL SUBMISSIONS:

Table of Contents
Table of Contents
Table of Contents...................................................................................................................................2
Table of Contents...................................................................................................................................2
LO1:.......................................................................................................................................................2
Introduction of THE TASK...................................................................................................................2
P1 DESIGN 1 RESEARCH AIM..................................................................................................................3
P2: 1 – Project planning.....................................................................................................................3
DATA COLLECTION (PRIMARY AND SECONDARY DATA)........................................................................8
LO3 (P5,P6)............................................................................................................................................9
RESEARCH ANALYSES WITH COMMUNICATING THE OUTCOME........................................................9
RECOMMENDATION/SUGGESTIONS:...................................................................................................15
LO4:P7 Reflection................................................................................................................................15
Performance review............................................................................................................................32
Project Logbook...................................................................................................................................34
References.........................................................................................................................................39
ANSWERS:
LO1:
Introduction of THE TASK
The report aims to provide understanding about talent management strategies. It is

a concept which focus on retaining and make development of talented employees within
organisation (Talpoş, Pop, Văduva, and Kovács, 2017). This report will carry out all the
project planning, methodologies, primary and secondary research to reach and complete
the aims of report. At last, there will be a reflection which shows how all the activities
performed.
Research objectives
 To examine the concept of talent management and its strategies for organisation
success.
 To demonstrate issues and hurdles in managing and retaining talent employees.
 To analyse effective talent management strategies for ASOS.
Research questions:
 What Is the area of talent management and the importance of its strategies?
 What are the issues and challenges faced by organisation in relation to sustain
employees.
 What are the required strategies for talent retention in Asos.
P1 DESIGN 1 RESEARCH AIM
What talent strategies do the best companies use to attract and retain people? A
case study on ASOS.
P2: 1 – Project planning
project planning is a document presentation which consist all the activities and areas in
which research has planned (Munasinghe, and De Alwis, 2017). It outlines all the activities
which are necessary to fulfil aims of research.
Scope: It involves all the informations and areas which needs to be cover by the researcher.
Scope defines as the necessary information which is required to achieve the aims such as
deadlines, activities and goals, budgets and plans.
• Cost: This is considered as financial perspectives among which it is fundamental to perform
numerous exercises of examination. Along these lines, to finish this project substance needs around £
100.

• Time: This is expressed as length that is essential by examiner to achieve entire undertaking
of task. Consequently, for achieving this particular element needs around a month and a half.
• Scope: This is vital component for analyst as it helps to dissect different ways that can assist
with reacting the issues which are raised because of nonappearance of correspondence and variety at
workplace.ref
• Risks: There are many sorts of hazard which are related with examination just as this is
critical to decide a few danger factors to tackle this on specified time. Consequently, hardly any
dangers which are handled through project director are assets, capabilities and others. To determine
this, they need to consider effective advances like work with preparing thus on.ref
• Resources: It is fundamental that examiner should have generally speaking assets that are
needed for doing the exercises practically. Subsequently, the distinct advantages that are expected to
do relegated exercises like adequate asset, capitalandothers.ref
• Quality: It is essential for agent to deliver quality information. Thusly, to direct a few
assignment I adequate way agent needs to accumulate efficacious quality data as this helps them to
embraced fundamental choice and achieve goals.ref
• Communication : This is additionally attempted as the significant part as it is successful for
agent to convey information in fitting and appropriate way t its laborers or colleagues. Analyst needs
to impart in proficient manner to others just as think about morals at the hour of social event data. In
this way, to perform fitting correspondence to others scientist might use verbal and non verbal
strategies like email, cell phones and numerous others..
Milestones: Major events or phases in the project
This element of project management involves all the events which takes place while
carrying out research. This research will undertake primary and secondary data findings
interpretation, questionnaires in order to identify about the best talent management
strategies.
Initiation, planning and execution: Details of activities to be carried in the project
Initiation: it is the foremost stage of project planning. In this the researcher comes
along with various ideas and thoughts about the relevant research topic. The idea must be
applicable in all fields and support an effective theory and aims. This research will identify
the talent management strategies which will be suitable for Asos to retain and attract
employees.

Planning: The plans must involve all the activities and task which are required to
complete project objectives (Sanyal, and Haddock-Millar, 2021). Planning must be done in
effective manner in which all the resources, costs and tasks are identified.
Execution: once all the plans get made, the researcher needs to execute it as per set
objectives and targets. There must be proper control followed by researcher to look at
achieving project aims and objectives.
P3: TIME FRAME :
TOPIC 1 : RESEARCH TITLE AND RES AIM 3 WEEKS (1-3)
TOPIC 2: RES OBJV, BACK GRD, LIMITATION 2 WEEKS (2-3)
TOPIC 3: LIT REV 2 WEEKS (3-4)
TOPIC 4: METHODOLOGY 3 WEEKS (7-11)
TOPIC 5 : RES ANALYSES 4 WEEKS (10-12)
TOPIC 6: REPORT WRITING WITH FINDINGS AND RECC…. (3 WEEKS) (12-15)
Gantt chart: Work break down structure using to track the activities to be undertaken
Gantt chart is an important tool which helps in delivering work activities by setting
specific time frames. It shows the start and end dates and time to complete all the
necessary task (Rajabipoor Meybodi,and Mohammadi, 2020). It is a graphical
representation which helps the researcher to manage important tasks on priority and it
makes assure that all the task must be fulfil in well manner.

Work breakdown structure:
it is also an effective tool which helps in divide of work in smaller way. It simplify the
activities which reduce work complexities (Evans, Smale,and Björkman 2018). Therefore,
this research is supported with all the research task in a systematic manner.

RESEARCH PHILOSOPHY: THEORY ON RESEARCH
REALISM: This philosophy is based on the method which has chosen for conducting the
research. That is such must be suitable as body subject matter and qualitative and
quantitative data.
OBJECTIVISM: This philosophy requires a particular objective to carry older research.
INTERPRETIVISM: This philosophy is based on theoretical data which does not involve
scientific study or numerical facts.
PRAGMATISM: This philosophy is based on both the methods of research that is qualitative
and quantitative.

CASE STUDY: The research will be based on a case study in which the beliefs and values will
be find out within it
…………………………………………………………………………………………………………………………………………………
RESEARCH APPROACH: DEDUCTIVE, INDUCTIVE APPROACH
DEDUCTIVE: Deductive research approach explores a known theory or phenomenon and
tests if that theory is valid in given circumstances,Deductive reasoning, also deductive logic,
is the process of reasoning from one or more statements to reach a logical conclusion.
INDUCTIVE: involves the search for pattern from observation and the development of
explanations – theories – for those patterns through series of hypotheses
This research is based on inductive research which does not require any hypothesis and
require collecting data from individual’s perspective.
DATA COLLECTION (PRIMARY AND SECONDARY DATA)
Research Methods
Quantitative research method- as per this research method, the researcher find and
gather data through statically areas (Chang, and Werther, 2021). it gives relevant and
accurate information.
Qualitative research method- this method helps in gathering data through theoretical
perspective. The resource are used such as books, journals, literature review, interviews. It
gives open ended communication.
Primary method of data collection- primary data is a part of quantitative research
method. It conducts through developing questionnaires and surveys (Morukhu, Mapanga,
and Mokgojwa, 2021). This method takes much time and cost which is also used in this
report.
Secondary method of data collection- this method of research is a part of qualitative
research method. It involves research through using internet, books an d journals. It is quite
flexible way of doing research (Chowdhury, 2020). The main disadvantage of this method is
that the information is not assured of relevancy.

This research is based on both primary and secondary research method which has
performed through questionnaire and literature review.
Ethical issues:
Research ethics are important for a number of reasons.
 They promote the aims of research, such as expanding knowledge.
 They support the values required for collaborative work, such as mutual respect and
fairness. This is essential because scientific research depends on collaboration
between researchers and groups.
 They mean that researchers can be held accountable for their actions. Many
researchers are supported by public money, and regulations on conflicts of interest,
misconduct, and research involving humans or animals are necessary to ensure that
money is spent appropriately.
 They ensure that the public can trust research. For people to support and fund
research, they have to be confident in it.
 They support important social and moral values, such as the principle of doing no
harm to others
LO3 (P5,P6)
RESEARCH ANALYSES WITH COMMUNICATING THE OUTCOME
QUANTITATIVE ANALYSES:
Theme 1: awareness about talent management
Q1. are you aware about why talent management is required in
organisation?
Frequency
 Yes 40.00%
 No 60.00%

Interpretation- it has interpreted that 40% of employees of asos are known about talent
management whereas, 60% are still unaware about this fact. These employees are not
actively interested in companies functioning and policies.
Theme 2: Why talent management strategies are needed in Asos plc?
Q2. Why talent management strategies are needed in Asos plc? Frequency
(a) To retain and sustain employees for long term. 60.00%
(b) To reduce Employee turnover ratio 40.00%

Interpretation- It has identified that 60% employees gives vote for retain and sustain of
employees through using talent management strategies. Other 40% have agreed with
reduce employees turnover ratio.
Theme 3: main issues and hurdles which stop companies growth in managing talent?
Q3. what are the main issues and hurdles which stop companies
growth in managing talent?
Frequency
a) poor performance check 70.00%
b) Ineffective work place activities 30.00%

Interpretation- 70% people are in favour of focusing or performance check of employees
which becomes an issue for the company. Others are with ineffective work place activities
which also impact on employees separation.
Theme 4: best strategies used by Asos plc in order to attract new employees and retain
the existing ones?
Q4. What could be the best strategies used by Asos plc in order to
attract new employees and retain the existing ones?
Frequency
a) Regular appreciation, appraisals and share in profits. 25.00%
b) providing career opportunities and training programmes. 75.00%

Interpretation- it has observed that appreciation, appraisal are also important strategies as
per 25% people. Apart from this, providing effective training career opportunities will be
more effective.
DEMOGRAPHIC:
Section A demographic data
PLEASE READ THE FOLLOWING AND KINDLY TICK THE BOXES(TICK SIGN)
NAME:………………………..(OPTIONAL)
AGE:
25-30 BOX
30-35 BOX
35-40 BOX
>40 BOX
3. GENDER:
MALE BOX

FEMALE BOX
4.EDUCATION:
……….. BOX
…………. BOX
………… BOX
5.INCOME
No income ( )
$15000- $25000 ( )
$26000- $40000 ( )
6. JOB STATUS:
Secondary eduction ()
Higher education ( )
post graduation ( )
Section C
What are the benefits of talent management strategies?
Talent management strategies are beneficial for the organisation. It will help in
keeping employees satisfied, motivated and stick to their goals. It is beneficial for hiring best
suitable candidates which will fulfil organisation requirement. It leads to carry out
recruitment and selection.
Where the talent management strategies will be applicable?
Talent management strategy are mainly applicable in HR department to take
decision for training and compensation.

QUALITATIVE ANALYSIS
Literature Review
according to the (Breaugh, 2021) talent management is one of the crucial practices which
needs to be performed by very organisation. The strategies must involve and consider the
employee retention and how could organisation attract new talent employees. They are the
only doer of company and their efforts will make them win in competitive market.
Therefore, strategies like employees performance check, appreciation and rewards,
maintaining positive workplace and encourage career opportunities are play important role
in managing talent.
RECOMMENDATION/SUGGESTIONS:
There is need to perform best job interviews and hiring process in order to fulfil
vacant position in Asos. The candidates must be hire as per their knowledge and capability
and must have ability to cope in digital environment.
LO4:P7 Reflection
By being a part of this research, I have identified that talent management is an
important concept which is necessary for every individual while working in a company. I
agree that every organisation must implement effective strategies for welfare of employees.
Thusly, to direct or arrange my undertaking in fitting way I am zeroing in on accomplishing point and
objective in opportune way and it helps me in executing my work in appropriate way. I additionally
centre on various strategies connected with research that help me in controlling data from chose
association which is named as ASOS. In help to utilizing imaginative programming, I was skilled to
decipher data in appropriate manner that offers other data that is associated with uniformity and
variety between subordinate. Moreover, I am underscored on observing business sector that assistance
in bring appropriate idea and furthermore give proposal that expands entire execution of picked
association during the timeframe. In explicit undertaking of exploration, I am underscoring on
learning different strategy that help me in creating vocation movement just as advancement and I
likewise centers around gathering different data by involving subjective technique in that I am
stressed on get-together additional information from various subordinate of business association.

Sample audience
Sampling is a required way to take the viewpoints of audience. there are various
methods of sampling which have their own significance. The main methods are probability
and non-probability sampling. This research is based on probability sampling in which
respondents are identified as per random sampling way. The researcher choose 50 random
employees of Asos.

Appendices

Performance review
Performance Review
What did you aim to achieve through your work?
I aimed to analyse the importance of talent management strategies to retain and
attract talent in organisation.
Did your work succeed in achieving your aims? How do you know? Specifically,
please
outline any evaluation and assessment undertaken.
Yes, I have succeed in achieving aims of project. It has ascertained by doing both

primary and secondary research in which shown that talent management is
effective for employees and organisation.
What aspects of your development process do you think worked well and why?
Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
My work allocation strategies such as using Gantt chart, work breakdown structure,
analysing milestones are the best part in my development.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
The problems came about communication and time management skills which
impacted and created issue In talking to others. These issues resolved through
using my good interpersonal skills.
What did you learn from undertaking the project?
I learned that research skills are must to analyse and observe key areas in order to
complete projects.
What are the strengths and weaknesses of your process that you have identified?
Strength: good time management.
weakness: communication skills.
How could your process improve for the future?
I will improvise these skills through improving my vocabulary and participate in
interacting with people.

Project Logbook
Project Logbook
Name:
Project title:
Date:
Update on period of development
Points to consider: What have you completed in this period? Did you complete
the work that you had planned? Are you on track and within deadlines set? Did
you need to make any changes to your project plan?
In the period of project development, I completed the project on understanding
about talent management strategies. I have competed all task within set
deadlines. No, I do not require to make any changes.
Risks and/or issues identified
Points to consider: Did you identify risks/issues related to a lack of knowledge or
skill required to undertake the work you had planned? Did you identify any
additional risks/issues that have an impact on your project plan?
Yes, I have find issues in project completion due to lack of communication skills.
Also, there comes an issue in time management as there were various task but
minimum time limit.

Problems encountered
Points to consider: What challenges did you face? How did you overcome them?
I have faced challenges in identifying relevant data sets. I overcome them by
assessing appropriate research and preparing notes to write each important
information.
New ideas and change of project direction
Points to consider: In developing work, addressing risks/issues, has the direction
of your work changed? How does your work justify the change of direction? Is this
clear? Do you feel this change of direction has enhanced your work? How?
No, I did not find any changes direction for my work. As I planned all the activities
prior the work execution which helped in completing research successfully.
What have you learned about yourself through your work?
Points to consider: What are the most important things that your work has
revealed to you? How might this learning apply in the future? How did you feel
when you had to deal with challenges/problems? How well do you feel you have

you performed? What can you improve?
The important thing I learned that about the need of talent management for both
employees and organisation. I Wil apply this learning in managing workforce as I
am to be an HR manager in reputed firm.
Next steps for your work
Points to consider: What aspects of your work should you prioritise? Have you
allowed sufficient time for completion?
I have prioritise primary and secondary research. I have given sufficient time for it.
Project plan status to date
Points to consider: Do you feel you are on track to complete your work on time?
If not, how will you address this? Do you feel your work shows your achievement
of the Learning Outcomes? If not, what do you need to do?
Yes, I felt that I was on right tract as I consider relevancy and accuracy of data
and took consent of the employees by conducting primary research.
Tutor Feedback

Week No. Date
Identified
Update on weekly research (including new ideas or change in project
direction)
1
28/9/21
How to write research introduction
2
5/10/21
Research aims and objective
3
12/10/21
Project planning
4 19/10/21 Project execution
5
26/10/21
How to prepare Gantt chart
6 1/11/21 How to make work break down structure
7 8/11/21 How to write Research methodologies
8
15/11/21
Lecture on different research methods
9
23/11/21
Analysing quantitative and qualitative methods

Week No. Date
Identified
Update on weekly research (including new ideas or change in project
direction)
10
1/12/21
What are primary and secondary research
11 9/12/21 Conduct primary research
12 17/12/21 Conduct secondary research
13 26/12/21 Prepare questionnaire.
14 5/1/22 How to write literature review
15 13/1/22 Presentation and findings.

References
Books and journals
Breaugh, J.A., 2021. Talent Acquisition: A Critical First Step for Effective Talent
Management. The Routledge Companion to Talent Management, pp.445-
456.
Chang, C. and Werther, S., 2021. Talent Management Innovations in the Hospitality
Industry: Insights from the Winners of the Hospitality HR Award. In Talent
Management Innovations in the International Hospitality Industry. Emerald
Publishing Limited.
Chowdhury, S., 2020. Talent Management and Its Implications on Firm’s
Productivity.
Evans, P., Smale, A. and Björkman, I., 2018. Macro Talent Management in Finland:
contributing to a rapidly evolving knowledge economy. Macro talent
management: a global perspective on managing talent in developed markets.
Morukhu, D., Mapanga, A. and Mokgojwa, D., 2021. The Role of Leadership in
Higher Education Institutions Talent Management Processes. Gender and
Behaviour, 19(2), pp.17827-17835.
Munasinghe, M.H.L.H. and De Alwis, C., 2017. The impact of talent management on
organizational performance: a study of organizations in apparel industry in Sri
Lanka.
Rajabipoor Meybodi, A. and Mohammadi, M., 2020. Designing an Integrated Model
of Talent Management through Thematic Analysis. Journal of Human
Resource Studies, 10(3), pp.79-104.
Sanyal, C. and Haddock-Millar, J., 2021. Talent Management and Developing
Leadership Talent. In The Routledge Companion to Talent Management (pp.
483-498). Routledge.
Talpoş, M.F., Pop, I.G., Văduva, S. and Kovács, L.A., 2017. Talent management
and the quest for effective succession management in the knowledge-based
economy. In business ethics and leadership from an Eastern European,
transdisciplinary Context (pp. 65-73). Springer, Cham.