Case Study on Entrepreneurship

Running head: CASE STUDY ON ENTREPRENEURSHIP
CASE STUDY ON ENTREPRENEURSHIP
Name of the student
Name of the university
Author note

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CASE STUDY ON ENTREPRENEURSHIP
Response to question 1:
The Genting Highlands Resort is one of the most attractive locations in Malaysia to visit.
Tan Sri Lim, the visionary businessperson built the resort against all odds in the year 1971. Tan
Sri exhibited exceptional qualities of entrepreneurship when he completed his dream project.
An entrepreneur is referred to the one who starts a new business. However, it is not easy
to start a new business and it requires exceptional qualities to become a true entrepreneur. Tan
Sri Lim was one such entrepreneur. One of the first characteristics of an entrepreneur that Tan
Sri Lim demonstrated was self-motivation. Self-motivation is one of the greatest virtues one
could have to start a new business. Tan Sri Lim had self-motivation because no one had
motivated him to build the resort except for himself. He had the option to choose an easier life
and live with what he had but instead, he chose to pursue hi dream. He envisioned building a
resort in Gunung Ulu Kali, a place where back then, most people could not even imagine
visiting. Owing to his characteristic of self-motivation, Tan Sri did not back down despite
warning from others.
Risk-taking is another characteristic that Tan Sri exhibited while making his dream
comes true. He had the ability to take risk. He had the opportunity to spend the rest of his life in
comfort but he chose otherwise. To build a resort at Gunung Ulu Kali, many considered it to be a
wild idea and out of bounds for anyone. However, Tan Sri had the desire to take the risk. He
risked everything he had into making the resort and succeeded in his grand vision. He devoted all
his capital, resources and time to complete the project. The government was not willing provide
any services to his project neither was there any infrastructure at that time. Notwithstanding
these difficulties, Tan Sri managed to build the first Highlands Hotel in 1971.

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CASE STUDY ON ENTREPRENEURSHIP
Passion was another quality that Tan Sri demonstrated as an entrepreneur. Passion means
to have extreme dedication to accomplish something (Gillham et al. 2001). Tan Sri’s passion was
to provide a resting place for the people away from the hustle and bustle of the city. Passion
drives motivation and motivation drives innovation and creativity. Tan Sri had extreme passion
for his work and he did not stop at any cost from pursuing his passion. Entrepreneurship is a
risky profession and there is bound to be hurdles in the path of starting a new business.
Entrepreneurs become successful when they feel intensely about their service, product or
mission.
Apart from the passion, Tan Sri demonstrated qualities of being a great manager of skills
and knowledge. it is important as an entrepreneur to have the management qualities because it
helps the entrepreneur in the future as well. An entrepreneur starts the business all on his own but
gradually employs people to look after it. With great management qualities, the entrepreneur is
able to become a great businessperson. Tan Sri did just that and years later, he became one of
the biggest names in Malaysian and Chinese business.
Response to question 2:
Yes. Tan Sri Lim is a creative leader. Creativity, as Williams (1999) states, is the
important source of all the invention and innovation. Creativity comes from imaginative thought
as opposed to the rational thoughts. Creativity leads to change. When a person is creative, he
does not engage in negative or pessimistic thoughts. Tan Sri Lim had to hear from people about
the difficulties of his project. People could not even fathom the idea that a resort could be built in
the Gunung Ulu Kali peak where once, it was difficult to even access. Tan Sri viewed the peak
from his own creativity without listening to others. Tan Sri is hence, a creative leader because he