TAPPING INTO NEW AND INTERNATIONAL MARKETS.

TAPPING INTO NEW
AND
INTERNATIONAL
MARKETS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explanation of global business environment for the operation of small and entrepreneurial
businesses...............................................................................................................................1
M1. Analysis of global business environment in which small businesses operate................2
P2. Analysis of threats and opportunities which is face by SMEs in increasing competitive
global environment.................................................................................................................3
M2. Critically analyse the implications of threats and opportunities faced by SMEs...........4
TASK 2............................................................................................................................................4
P3. Advantages of international trading blocs and agreements..............................................4
P4. Explanation of different tariff and non-tariff barriers which exist in international market
................................................................................................................................................5
M3. Evaluate the advantages of international trading blocs and agreements.........................6
TASK 3............................................................................................................................................6
P5. Advantages and disadvantages of importing and exporting process and how a deal can be
secured....................................................................................................................................6
P6. Difference between merchandise and service imports and exports.................................7
M4. Application of suitable import and export process and provide suitable recommendations
................................................................................................................................................8
TASK 4............................................................................................................................................9
P7. Different methods in which SMEs can tap into international markets............................9
P8. Comparison of ways by which SMEs tap into international markets and also assess the
pros cons of each method.......................................................................................................9
M5. Evaluation of various methods which is used by SMEs and also provide valid
recommendations..................................................................................................................11
CONCLUSION..............................................................................................................................11

REFERENCES..............................................................................................................................12

INTRODUCTION
Market is defined as an area which includes buyers and sellers under its consideration.
Here, two or more parties are collected to exchange their products and services. Market can be
either physical outlet in which people face to face meet or online market in which no direct
contact between buyers and sellers (Lo and Campos, 2018). An international market refers to the
geographically defined market which is situated outside international borders of country. It is the
application of marketing principles in which one or more than one country include and it is based
on extension of the strategy of company with special attention of marketing identification and
targeting. This report is based on small businesses and their expansion in other country as it
helps in analysing the global environment and it also examine the challenges and opportunities
for the growth of company in particular region. In addition to this, it also explains the advantages
of trading blocs agreements with related region and also explain different tariff and non-tariff
hurdles which exist in international market. Despite from this, differences between merchandise
and service imports and exports are discussed and also evaluate different methods in small
businesses tap into international markets.
TASK 1
P1. Explanation of global business environment for the operation of small and entrepreneurial
businesses
Global business environment refers to the environment in which various countries and
regions include who influences the decision making of company regarding the use of resources
and capabilities. Thus, it is important for each and every organisation to examine the global
environment in effective and appropriate manner which describe the facts and surroundings of
region that impacts the growth and success of company (Zhang and Tse, 2018). This report is
based on the expansion of SMEs in Europe, specifically in Romania as it is believed that this
region is prominently very effective for the expansion of business operations in suitable manner.
Here, various aspects are considered for the expansion of SMEs which are concerned with global
business environment which are as follows: Political Factors: This factor is related with the political condition and stability of
country in which business operates and so it is important to examine it. In addition to this,
Europe has a favourable political condition and environment for the expansion of new
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