This presentation explores the concept of international marketing, analysis of the global business environment, and the advantages of international trading blocs and agreements. It also discusses the threats and opportunities faced by SMEs in the competitive global environment.
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Table of Content Introduction Global business environment where small and entrepreneurial businesses operate Concept of international marketing Analysis of Global business environment Small and entrepreneurial are operating business Threats and opportunities that face SMEs in increasing competitive global environment Critically implication of threat and opportunities Advantages of international trading blocs and agreement Various tariff and non tariff barrier that exist in international trading environment •Conclusion •References
Introduction Global marketing is consider as marketing where number of business organisation are taking advantages to operate their business successfully. This is great opportunity for businesses to establish their business at global level and increasing productivity as well as profitability. There are many businesses who are running at international level by using market activities.
Global business environment where small and entrepreneurial businesses operate Introduction about company –Barclays is a British multinational investment bank and financial services organization that has headquarter in London, UK and other nation. This is established for corporate banking, investment management, personal banking and wealth management.
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Concept of international marketing International business is connected with number of commercial activities which is used topromotethetransferofgoods,people,ideas,resourcesandtechnological advancement across the national boundaries. The formation and operation of sale, research and development, manufacturing are using marketing activities which helps to run a business profitably.
Cont.. Global Business environment is related with different sovereign countries where business is running by using different activities in order to make higher profits. It has been seen that businesses are affected by global environment which refers to uncontrollable local and international interaction that influences business and states how a company operates.
Analysis of Global business environment – The examination of global climate where businesses are running is called as global environment analysis. This is evaluation process that covers analyses, examination and assessment of business by considering consumers and competitors. Global business environment is classified in to macro and micro business that are as defined:
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PESTLE analysis of global business environment The PESTLE analysis of Global business environment in context to Barclays is defined as, that operate its business in different nation such as America, Europe, London, South Asia ETC. PESTLE analysis is given below: Political:America is powerful nation in all over the world where Barclays is operating its business and also dealing in foreign direct investment under effective political system. Economical:America is having largest economy in the world which is operating business by following low interest rate. Social:People are demanding new things or services in America and other nation which is providing
Cont.. Technological:Growth of business and nation is based on technology which is adopting by Barclays in America and other boundaries which helps to become leading organization in compare to others. Legal:To run a business in global environment Barclays is following all several act which are helping to enter in to new market and set their business. Environmental:This is also important which is used to run a international business such as Barclays is setting business by focusing on environmental act in which it participate in CSR, environment safety act etc. that helps to operate business successfully.
Small and entrepreneurial are operating business There are different reasons due to which organization wants to go internationally. The rationales are as defined in context to Barclays: Improving profit margins: Competing for new sales: Diversifying business:
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Threats and opportunities that face SMEs in increasing competitive global environment Small and medium organization are running their business and wants to compete with global environment in order to expand business activities as well as profits. Barclays is international organization which faced different types of threats and opportunities while entering in to global environment. For understanding the threats and opportunities different types of strategies are using by organization that are as defined:
Critically implication of threat and opportunities Before entering in to new business activities in to other nation Barclays is needed to recognize the challenges and opportunities which helps to make decision to go internationally or not. The opportunities and threats in context to chosen company is defined as:
Advantages of international trading blocs and agreement Marketing strategy is related with organization where management understand the requirement and make strategies which helps in trading blocs and agreement. Trade agreement is consider as rules and regulation which is important to run a business and make higher profits. Barclays is using different types of marketing strategies in order to become internationally that are defined with advantages and disadvantages:
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Cont.. Marketing strategiesAdvantagesDisadvantages Direct exporting:This is attractive strategies which can be used by business organisation while entering in new market and international environment. Barclays can maintain higher business activities and profit margin by satisfying people through providing financial and investment services in different countries. This is not approachable for SME business as it require high amounts and investment to go internationally which may be difficult. Joint venture:When two or more than two organization carry out their business in domestic and other country by performing their roles and responsibilities is This supports business and grows it internationally which helps to create trust and brand image. Moreover, in case of loss situation risk is bear by all venture In this, organisation face confusion and intervention of other organisation which can reduce the productivity and profitability of organisation.
Various tariff and non tariff barrier that exist in international trading environment Trading blocs refers as group of nations where specific location are running their business. This block track to trade alleviation and trade initiation between members which become barrier in international trade.
Cont.. Non Tariff barriers:This consider as government policies, procedure, action and legislation other than tariff barriers. Barclays is consider as non tariff barrier which has impacted on business by moving in to foreign direct investment. Description of barriers are as defined:
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Conclusion From the above PPT it can be concluded that to run a business there is need to have information about market and legislation which helps to set a business at international level.
References Shah, D. and Chugan, P. K., 2018. The International BFSI Business from International Financial Services Centre (IFSC) in India: The Changing Scenario.Sustainable Development: Future Trajectory”,(Ed). Nilam Panchal, Himalaya Publishing House, Mumbai, for BK School of Business Management, Gujarat University, Ahmedabad, pp.19-28. Ahmed, K. A. and Sarwar, Z., 2018. Consumer Willingness to Use Digital Coupons: A Case of Karachi Market in Pakistan. International Journal of Experiential Learning & Case Studies. 3(1). pp.33-42.