Global Business Environment in which Small Business Operates : Report

Added on - 21 Jul 2020

  • 9

    pages

  • 2391

    words

  • 6

    views

  • 0

    downloads

Showing pages 1 to 3 of 9 pages
Tapping into newand internationalmarket
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain global business environment in which small business operates..........................1P2 Threats and opportunities which are faced by SMEs........................................................2TASK 2............................................................................................................................................3P3 Advantages and disadvantages of international trading blocs and agreements................3P4 Various tariff and non-tariffs barriers of international trading environment....................4TASK 3............................................................................................................................................5(Covered in Broacher)............................................................................................................5TASK 4............................................................................................................................................5(Covered in Broacher)............................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................5
INTRODUCTIONExpanding a business into intern level is one of the imperative decision of a corporateassociation as it supports to extend its market presence or operations beyond its domesticmarkets and into foreign markets. In this modern era, every small and large organisation tend toexpand their functions into international markets and for this they acquire effective strategies andpolicies so as to get succeed in same markets (Bharosa and et. al., 2013). Along with this,COOK is a retailer or manufacturer of frozen ready meals which was founded in 1997. The mainobjective of the firm is – to cook using the same ingredients and techniques for providingdelicious taste to people. On the other hand, the report will be define global environment inwhich a SME operates and different threats and opportunities are faced by it at there. Readerswill also come to know advantages and disadvantages of international trading agreements andbarriers which exists at there.TASK 1P1 Explain global business environment in which small business operatesThe term global business environment is a dimensional concept, such as – process,philosophy and phenomenon. It can be definite as an environment in which diverse sovereignnations having elements exogenous to domestic environment of a business organisation; ithinders decision making process, utilisation of available resources and working capabilities ofthe company in direct and indirect manner (Cavusgil, Rammal and Freeman, 2011). Apart fromthis, in UK small and medium sized firms have been accounted since past decades for 93% ofsectors and 60 to 70% employment.In context of COOK, the business association is located inUnited Kingdom, it provides its services so as to give a delicious or unique taste of food topeople. Although, the small business have succeed in London and now it wants spread itsbusiness area in other countries also, i.e. Asia, United states, Australia etc. For this purpose,management already has started to prepare a marketing plan that is based upon global businessenvironment.Cook is a manufacturer and retailer of frozen ready meals and was established in1997. They manufacture tasty ranges of frozen meals that are easy to prepare. Company isplanning to expand their business in other countries. In order to achieve success in global market,they need to manufacture meals which are used and prepared in a particular country. They mightface problems in some countries due to presence of competition of rival teams as frozen foodsare common now a days and mostly preferred by customers. This challenges company to1
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document