Tapping into New and International Markets

Tapping into New and
International Markets

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PART 1............................................................................................................................................4
Analyse the environment global business in which small and entrepreneurial companies are
operating.................................................................................................................................4
Determine various opportunities and threats which is face by SMEs in an increasing
competitive global environment.............................................................................................6
M1 Describe analysis of global business environment with example in which small businesses
operate....................................................................................................................................7
M2 Provide critical analysis of threats or opportunities which is faced by SMEs in
competitive global environment.............................................................................................7
TASK 2............................................................................................................................................8
Explain the benefits of international trading blocs and agreements.......................................8
Determine different tariff and non-tariff barriers which exist in the international trading
environment............................................................................................................................9
M3 Analyse pros of international trading blocs and agreements...........................................9
PART 2..........................................................................................................................................10
TASK 3..........................................................................................................................................10
Analyse pros and cons of importing and exporting and how company can to secure a deal.10
Evaluate distinguishes between merchandise imports and exports or service imports and
exports..................................................................................................................................10
M4 Provide application of import and export process to an organisation as well as give
recommendations for international context..........................................................................11
LO 4...............................................................................................................................................11
Determine different methods though which SMEs can enter into international markets.....11
Comparison between the different ways SMEs can tap into new or international markets.
Analyse advantage as well as disadvantage of each and every method. .............................12
M5 Assess several ways though which SMEs can tap into new market and provide specific
recommendation...................................................................................................................13

CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
It is very important for organisation to tap into new or international market in order to
expand business. It is essential for organisation as this will assist to enhance opportunities of
growth for an organisation (Alserhan, 2017). There are various methods that can be used by
organisation to expand operational activities into new marketplace. This will help in capturing
eyes of services users and increase profits of the firm. Barclays Plc. is one of the leading
multinational investment bank as well as financial services organisation. It is providing product
and services to various part of the world and headquarter of Barclays Plc company is located at
London, UK. This organisation was founded in 1690 by Nigel Higgins. This report is based on
Airdri which is a SME operating in the UK market that manufactures hand dryers that are energy
efficient. The dryers are safe for the environment as they don't emit harmful carbon emissions
and also are not heavy on the pocket. The company was founded by business partners Peter
Philipps and Peter Allen in the year 1974. The report includes study of global business
environment as well as influence of key global drivers. It includes advantages for Small Medium
Enterprises for international opportunities as well as overcome barriers for global growth. This
report includes benefits of trading agreement and trading blocs for significance over country.
Different tariff and non-tariff issues are evaluated as well as impact of international trading blocs
and agreements on global growth for SMEs. Apart from this advantages as well as disadvantage
of different types of exporting processes are determined. It includes difference between services
imports, merchandise as well as exports are analysed and along with this different documentation
are also determined. Various ways though which SME can tap into international market are
compare.
MAIN BODY
PART 1
Analyse the environment global business in which small and entrepreneurial companies are
operating.
The global business environment can be defined as the environment in various regions or
countries with external factors besides the home environment of the company that influence its
various decisions including how to make use of the available resources in various regions etc