Tapping into New and International Markets

Tapping into New and
International Markets
LO1 and LO2

Table of content
 Introduction
 Introduction to the chosen country and region
 Analysis of global business environment
 Rational for SMEs to expand their business internationally
 Critical evaluation of the way in which SMEs can take advantage
of international opportunities
 Explanation of trading blocs and agreements
 Explanation of various tariff and non tariff barriers
 Evaluation of international trading blocs and agreements
 Conclusion
 References

Introduction
The SME which is selected for this project is Red and Blue
restaurant which will expand its business in Scotland it is
currently operating business in Liverpool. The main objective
of the organization is to attain growth for which it has planned
to expand business in a new country.

Introduction to the chosen
country and region
The chosen country and region are Scotland, United Kingdom.
Red and Blue is currently established in Liverpool which will
expand its business in Scotland to attain growth and
development. This nation is a part of UK and covers the
northern third of the island of Britain. Its south and west part
is surrounded by Atlantic Ocean and the north-east is
surrounded by North Sea.