Tapping into New and International Markets

Tapping into New and
International Markets

Introduction
• In the globalised era, companies are continually looking forward to new ways of
expanding at international scale.
• Gaining access into new and international markets is important for organisations
to facilitate expansion.
• It results into increment in scale of operations.

Global Environment
• United Kingdom has been chosen as the country as there are a large number of SMEs that are
operating within the confines of this nation.
• UK pertains to Europe which is acknowledged to be a lucrative continent for commercial purposes.
• It is recognized as the 6th biggest economy of the world which promotes the growth and
development of small and medium enterprises.
• This facilitates people to build high standard of living.

PESTEL analysis
• Political- UK is fair country which have huge influence on the inner
working, they also have proactive government and political stability, which
show advantage for the Airdri company.
• Economical- UK is listed in 5th highest GDP around the world as well as
they have free market having diversified economy along with both large
private and public sector.

Cont....
• Social- Respective nation have high standard of living as well as they have
densely population which is advantage of Airdri to operate their business at
United Kingdom.
• Technological- UK people are attracted toward new as well as innovative
technology which help Airdri to adopt new technology and attract more
and more customers.

Cont....
• Environmental- There are various rules and regulation developed by UK
government in order to protect their environment which help Airdri to
conduct their business accordingly.
• Legal- At UK government bodies develop numbers of guidelines and
rules for every industry which help or develop opportunity for Airdri to
conduct their business properly.