Tapping into New and International Markets

Tapping into New and International
Markets

 Introduction
 Explanation of Global Business Environment
 Analysis of Global Business Environment
 Threats and opportunities that are faced by SMEs
 Critical analysis of implication of threats and opportunity
Table of content

 Advantages of international trading blocks and agreements
 Evaluation of advantages of international trading blocks and agreements
 Tariff and non tariff barriers
 Conclusion
 References
Table of content

Introduction
The organisation selected for this presentation is Allied Irish Bank which provides banking services. The
Bank offers loans, mortgages, credit cards, current accounts, financial planning, insurance,
investments, pensions, and savings and deposits products, as well as internet and mobile banking
services. Currently Allied Irish Bank is operating in areas of UK and Ireland and also started switching
in many reasons of northern Ireland. In order to expand its business operations and customer base
Allied Irish Bank is now focusing on its expansion in the various reasons of Europe also. Thus, the
target market selected for this presentation is Malta that is a souther European Island country.

It is very important for an organisation to appropriately and effectively be aware of the global business
environment in which it operates, as it represents different facets and aspects of the surroundings of the
firm that could be a major influence on the sustainability and growth of the company.
Explanation of Global Business Environment

Allied Irish Bank is a SME organisations within the United Kingdom, which provides its financial
services to its customers within the nation. Quite recently, the company is expanding itself in the trade
bloc market of Europe, specifically in Malta, which the firm believes could prominently be used for
expanding the business operations effectively.
 Political Factors: For an SME that is planning to expand into a trade bloc market, it is necessary that
the political factors are taken into account. The political factors in Malta are stable and the business
will be supported by peace, security and social progress which will be an opportunity for the business.
 Economical Factors: Malta is expected to achieve highest growth in the European region. This backs
the statement that it is one of the favorable country to expand business operations. The GDP growth in
the country was 5% in 2019.
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