This report examines the challenges and opportunities faced by Oak Cash & Carry Limited, a UK-based wholesaler, in expanding into new and international markets. It analyzes the global business environment, including PESTLE factors, and identifies key threats and opportunities for the company. The report also explores the import and export processes, highlighting the advantages and disadvantages of international trade. Finally, it discusses various market entry methods, such as licensing, joint ventures, and franchising, and recommends the most suitable strategy for Oak Cash & Carry.