Metro Bank's Communication Strategy

Metro Bank is developing a comprehensive communication plan to effectively interact with stakeholders and colleagues. The primary aim is to target youth customers, emphasizing savings as not age-bound. A 'Young Savers Account' has been introduced, and the minimum age criteria for opening an account is below 21 years. The bank must work to capture attention, hold interest, desire, and encourage action from its target audience. Promotional mix theory and effective tools for promotion are crucial in this effort. Metro Bank's communication strategy should prioritize targeting youth customers and adopting innovative ideas to conduct special events and programs. Feedback procedures are also essential to maintain a structured process of receiving feedback from customers.