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Target Canada - A Case of Project Failure

   

Added on  2021-04-17

17 Pages720 Words368 ViewsType: 368
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TARGET CANADA- A CASE OF PROJECT FAILURE
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•Target Corporation was known to be one of the largest retailer of the United States.•Target Canada is a subsidiary of the target group which was expanded in Canada.•Established in the year 2013 (Walsh & Cunningham, 2016).•By January 2015, there were 133 operating store of Target in Canada.INTRODUCTION
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•The main market competitors of Target Canada were the American Walmart retailer.•Target Canada remained in operation from 2013-2015.•In the year the 2015, Target Canada announced to cease its operation.•The company went bankrupt in the process of extending their business. •More than $2 billion dollars were at stake (Hamilton & Micklethwait, 2016).Continued......
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PROBLEMS ASSOCIATED WITH TARGET CANADAScope –•The project was implemented in a very short span of time. As the Target group had already implemented the business successfully in the US they applied the same strategy in Canada.•Sufficient time was not allotted to research about the marketing strategy of Canada.•Within such a short duration the project could not meet the market requirements.
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