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PMGT2220 Individual Information Research

   

Added on  2020-05-04

9 Pages1598 Words101 Views
Target CanadaInstitutional AffiliationNameDateTARGET CANADA 1
PMGT2220 Individual Information Research_1
Executive Summary This report explores the concept of project failure with a case study of Target Canada. In particular, it explores the failures by the Retail outlet including the failure to undertake a prior market research, failure to consider former Zellers employees for employment opportunities and having an overambitious plan which was not implementable. The report also explores the optionsthat the retails would have considered. TARGET CANADA 2
PMGT2220 Individual Information Research_2
Introduction Different organizations come up with different projects to meet certain predetermined objectives.However, a project can meet or fail to meet its objectives depending on how it is carried out. Project failure can be as a result of avoidable or unavoidable circumstances (Bolland, 2017). Among the common factors that lead to project failure are, having a poorly defined project scope, lack of sufficient risk management strategies, ineffective project leadership, failure to track progress and requirements, underestimation of project complexities and lack of project documentation. A good example of a failed project in Canada is Target Canada Co.Canada Co is a Subsidiary of Target Corporation which is the second largest discount retailer in the United States of America established in the year 2011.The corporation opened its doors in Canada in 2013 Target Canada opened its first store in 2013, and by January 2015 it had approximately 133 stores in different locations. Despite having an aggressive expansion initiativeTarget Canada finally collapsed after recording a loss of up to $2.1 billion, was declared bankrupt and officially closed all its stores by April 2015 It has since been termed viewed as a case study of what retailers should not do upon entering new markets (Daft, 2017).TARGET CANADA 3
PMGT2220 Individual Information Research_3

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