Target Market Segmentation: Doc

MARKETING PLAN FOR THE
COMPANY ALLPLASTIC

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
SWOT.........................................................................................................................................1
Target Market segment...............................................................................................................4
REFERENCES................................................................................................................................7

INTRODUCTION
The present report is providing analysis of competitors of Allplastics such as
Architectural, Baresque and Engineering, Dotmar with reference to SWOT analysis.
Furthermore, it will be stating target market segment for Allplastics.
SWOT
Barsque Dotmar
Strength
This company has its presence from
year 1975 as it is premier distributor of wall
coverings, wallpapers, acoustics, fabrics and
architectural finishes with various offices in
Australia and in Sydney, Melbourne, Adelaide,
Brisbane and Perth. It has expansion in
fabrication and local manufacturing with
extensive range of various architectural
product as they offer short lead times and
flexibility. It has international reach and
currently operating via distributors in Canada,
Singapore, Mexico, Korea and USA. It does
not repeat its pattern as its lead time is approx
2 weeks with express delivery (Baresque
Architectural, 2019). It provides its products
with all range with the best quality and known
for leadership in offering qualitative
commercial interior design material and
finishing throughout globe with broad range of
locally and house fabricated option.
Strength
Dotmar has reflected its presence from
year 1967 as indirectly it had completed 50
years of service in year 2017 to its customers
in New Zealand and Australia. They have
updated themselves or evolved with right
product and solution to market. It is the largest
distributors, importers and machinists of
polyurethane and conveyor, thermoplastic
stock shapes components in Australia and New
Zealand (Dotmar Engineering plastics
Australia, 2019). In the same series, it built
leading position in market by delivering the
best level of customer service and advice on
basis of applications supported with in-depth
level of expertise. It has attained excellence in
technical support, material selection,
applications development and distribution. It
has the best knowledge base with context to
polyurethane and conveyor products with
presence of strong partnerships and highly
skilled team for product development through
best network of mechanical engineers.
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