Target Market Segmentation

Running head: TARGET MARKET SEGMENTATION
TARGET MARKET SEGMENTATION
Name of the student:
Name of the University:
Author Note:

TARGET MARKET SEGMENTATION1
Organizational Objectives and Vision and Values:
L’Oreal Paris is a French Company, head quartered in Clichy, Hauts- de- Seine. The
organization is has a global face and is expanded almost all across the world. In Australia, as
well, the organization has a major market. The organization offers a head- to –toe range of
products and it takes the feedback process and system very seriously1. The organization is
now aiming at making itself a model company that includes rigorous innovation, and has an
approach of sustainability in the system of innovation. The main aim of the company is
“Beauty for All’.
Organizational Goals:
The primary goals that the organization includes are,
 Enriching and producing a diverse range of products that, can reach to all the
members of the society, irrespective of their class, gender, and colour.
 Rigorously using the science and technology to enrich the process of innovation and
further market them.
 Incorporating a sustainable process in the making of the products.
 Introducing themselves as a model company in the beauty industry2.
Therefore, the following report tends to develop upon the three new products that the
organization is aiming to launch in the market of the country, Australia, and in order to do
that they have incorporated the above mentioned goals in the organization aspect.
1 Guillon, Olivia. "Do Employees in the Cultural Sector Adhere More Strongly to Their Organization’s Goals
Than Employees in Other Sectors?." International Journal of Arts Management 19, no. 2 (2017).
2 Guillon, Olivia. "Do Employees in the Cultural Sector Adhere More Strongly to Their Organization’s Goals
Than Employees in Other Sectors?." International Journal of Arts Management 19, no. 2 (2017).

TARGET MARKET SEGMENTATION2
Marketing Campaign Objectives:
The organization is aiming to launch three of their new products, Revitalift-
energizing cream day, Revitalift Laser, and Replumping Sheet Musk. In order to introduce
these to the market, they are planning to include a SMART goals objective, into their
marketing campaign,. Therefore, the objectives of the marketing campaign are,
 Specific, that is, they have included all, the specificities regarding the product, hence,
to avoid any ambiguity relayed to the product. They have enlisted all, the benefits,
understood through the tests, and the pilot study3.
 Measurable, that is, they have incorporated an expert market analysis program in
order to understand the market growth. They had included the same, before the launch
of the product to understand the market needs and the possible communication
channels and also, they are planning on to include the same after the launching of the
products, to understand the market and growth pattern4.
 Realistic, that is, the aims, that the organization has, regarding the products, have been
planned, considering the environmental aspects. The price of the products and the
target market is also set considering the economic and the legal aspects of the
country5.
Communication Options:
The organization must include e- commerce channels to communicate with its
consumers. It can also employ media marketing channels employing celebrities.
3 Mutmainnah, Anit. "Beauty concept om L'oreal Paris commercial advertisement." PhD diss., UIN Sunan
Gunung Djati Bandung, 2017.
4 Mutmainnah, Anit. "Beauty concept om L'oreal Paris commercial advertisement." PhD diss., UIN Sunan
Gunung Djati Bandung, 2017.
5 Mutmainnah, Anit. "Beauty concept om L'oreal Paris commercial advertisement." PhD diss., UIN Sunan
Gunung Djati Bandung, 2017.