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Target Marketing with Market Segmentation and Integrated Marketing Channels

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Added on 2023/06/14

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AI Summary

This essay discusses the importance of targeting the market segment in the tourism business of Australia with the help of market segmentation and integrated marketing channels. It highlights the benefits of market segmentation and how it helps in effective target marketing. The essay also emphasizes the role of integrated marketing channels in increasing the awareness of products and services in the market. The subject is Marketing Management and the course code is not mentioned. The essay is relevant to the course of Marketing in any college or university.

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Target Marketing with Market Segmentation and Integrated Marketing Channels

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