Launching of Target Store in UK: Mitigation of Problems and Future Scope

LAUNCHING OF TARGET STORE IN UK

The Case
It has been observed that people from Canada are
preferring the buy thigs from Target. USA as the
quality of the product is good and the price is
reasonable. The success of the Target store at USA
made the management of the organization to set up a
new Target store at Canada. However, the launching of
the new store at Canada was not successful

Reason of the failure of Target Store, Canada
• Due to lack of efficiency in the supply chain management the
store at Canada could not provide sufficient stocks of products to
the consumers.
• There was a lack in the market research before launching the new
store at Canada.
• The price of the products were almost same in the Target store
compared with the other retail stores.
• Lack of proper risk and finance management.

Mitigation of theses problems:
The success of the project management planning is dependent on clear
objective and good planning and scheduling methods along with proper control
and feedback system. The key performance indicator (KPI) indicates the areas
of the project to be measured.
In this case, the theory regarding the development and implementation of the
project can be taken inti account (Tryon 2016). According to the Project
Management Body of Knowledge the life cycle of the development of the
project contains five stages- initialization, planning, execution, monitoring and
control and closing.
At the stage of initialization the requirement gathering is needed to be done in
a proper way. The clarity in the requirement mitigates the chances of scope
creep. The scope creep indicates the sudden changes in the middle of the
development of the project.