Targeting a Broken Heart: Applying Ethical Theory - Desklib

SCHOOL OF COMPUTING AND MATHS, CHARLES STURT UNIVERSITY
Targeting a Broken Heart
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Targeting a Broken Heart
Table of Contents
Introduction...............................................................................................................1
Utilitarianism theory..................................................................................................1
Deontology theory.....................................................................................................2
Virtue theory..............................................................................................................2
Contract theory..........................................................................................................3
Conclusion.................................................................................................................3
References.................................................................................................................5
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Targeting a Broken Heart
Introduction
The case which is selected for this paper is “targeting a broken heart”. By considering this case it
can be analyzed that researchers of the company consider the detail insights which can be
considered by evaluating issues. In this focus is given on how the breakup can influence the
people behavior (Markkula Center for Applied Ethics, 2018).
This paper emphasizes on the case related with targeting of broken heart and this case will be
elaborated or discussed by focusing on the theories like Utilitarianism, deontology, virtue and
contract theory.
Utilitarianism theory
This theory is concerned with utilitarian that can be evaluated in context to various perceived
goods. The rule in this case states that perceived goods should be taken into consideration. By
emphasizing on the present scenario, the rule of utilitarian can contradict with the entire process
of data collection and also there are various concepts which are considered. It has been seen that
this also states that how individuals are managing their activities related to Facebook. In this
theory moral happiness of the people is taken into consideration and it is important to consider
principles so that it can be easy to consider the right act (Lucas, Van Wee & Maat, 2016).
Also in context to the theory, it can be stated that individual faces problems which are related to
living standard and it make the individual feel sad. By considering the case, it has been seen that
people focuses on minimizing the sadness related to breakup by taking into consideration the use
of Facebook or any other social media sites. Facebook provide option to post status on their
wall and by posting the post people share their feeling. But it has also been seen that it
sometimes enhances the feeling of sadness within the people as it see the previous post. By
focusing on the social media sites it has been seen that it reminds of the sadness when the see
their earlier post which they posted when they are sad (Vaughn, 2015).
There are ICT ethical norms which emphasizes on the personal post of the person which should
not be considered by the other people. But through Facebook it can easy for the other individual
to see the post of the individual and also there are many people who transfer the information to
the companies and just because of this breaching of information takes place. There are
individuals who take into consideration other sources so that their sadness can be reduced.
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