Task 1 Answer Sheet for Business Management Research

BUS703 Managing Research: Task 1 Answer Sheet
Name:
Student Number:
Date of Submission
Answer 1: Tyre Retailer
Answers Max
Marks
1.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The well-known tyre retailer in Australia aims at investigating the reason behind 25% decline in
their market share year on year.
The Company is seeking to find the reason to their decreasing market share that inspite of selling
well-known brands such as Good Year and Dunlop. Majorly the customers of the Company are
female cash customers and the Company had inappropriate ambience to cater to them, which
resulted in their dissatisfaction. The Company stores had high retail desks and moreover,
magazines were mainly truck and cars which failed to attract female customers. The Company’s
stores provided ambience which suited only tall men customers, such as truck drivers.
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1.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
 What is the reason behind customer dissatisfaction?
 What ways the retailer caters to their customers?
 What is the customer segment of the Company?
 How does the ambience of the retail stores affect customers?
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1.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
Research Objectives;
 To ascertain the reason behind customer dissatisfaction
 To analyse ways the retailer caters to their customers
 To determine in details the customer segment of the Company
 To understand the ambience of the retail stores impact on customers
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1.4 What is the subject area of business management that is relevant to this problem? (ie what
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area............ Marketing ...............
Keywords...... Service Strategy or store layout in retail.................
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Answer 2: Singaporean Management Consulting Company
Answers Max
Marks
2.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The Singapore Management Consulting Company needs to determine staff and employee
perception on adopting innovative climate.
Management needs to decide supporting staff role such that cost-effective evidence-based
method could allow establishment of in-house research method.
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2.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
Research Questions
 What factor can allow competitiveness to the Management Consultancy Company?
 How can innovativeness contribute to the Company?
 In what ways staff’s perception matters to adopt the process of innovation?
 How can cost effective methods be adopted for in-house innovation?
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2.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
Research Objective
 To determine factors which can allow competitiveness to the Management Consultancy
Company
 To understand ways in which innovativeness contribute to the Company
 To analyse staff’s perception while adopting the process of innovation
 To analyse cost effective methods be adopted for in-house innovation
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2.4 What is the subject area of business management that is relevant to this problem? (ie what
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area.........Strategy.....................
Keywords...............Innovation, Organization Climate.........
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