Sustainable Business Modeling and Innovation

This assignment delves into the realm of sustainable business modeling, scenario planning, and innovation. It requires students to research and analyze various methods for developing sustainable business models, such as value mapping and exploring social business models. Furthermore, it emphasizes the importance of scenario planning in identifying future challenges and opportunities for sustainable businesses. Students are encouraged to critically evaluate different approaches to forecasting and modeling innovative development within social-economic systems. The assignment aims to equip students with a comprehensive understanding of how businesses can contribute to societal well-being while fostering environmental sustainability.

TASK1
Learning Contract Level 5 Project
Section 1: Student and course details
Name: Theo ……….
Tutor:
Project/Placement name: PPDI
Section 2: Focus
Aim / Problem Statement:
A learning contract is a voluntary, student completed document that outlines actions
the learner promises to take in a course to achieve academic success (Frank &
sharff, 2013). This agreement is in conjunction with the learning outcome of this
module - Project/Placement Design and Implementation - as listed below; however, it
will format plan of action and create an in-depth analysis on how these criteria will be
achieved through setting objectives, accomplishing these tasks within a definitive
timescale by engaging in stakeholder satisfaction; on the other hand it will provide
evidence for feedbacks from tutors and peers. The aim of this learning contract also
helps to enhance and direct me to be more intimately involved in my own education;
that is, the learning process becomes more self-directed. The responsibility granted
the student by engaging in the contracting process and in making decisions
concerning my own education often increases my internal motivation. The contract
will eventually give me goals other than just working for marks; it allows me gain
satisfaction from meeting my goals. Many students respond well to this technique as
they appreciate the efforts made by their teacher to recognize and accommodate
their individual needs. Benefits may accrue to everyone involved in the learning
contract process: the student benefits from working at an appropriate level, the
teacher gains a satisfaction from seeing the students make an effort and grow, and
classroom time is not taken up by regular distractions. In addition, this process may
also teach me some life skills; for example, by the end of the project I will learn the
importance of setting goals and working toward achieving them (Dr Bilash, June
2009)
Learning Outcomes
As a result of this project I am able:

1. Build a portfolio of evidence using a range of methodologies and activities (log
books; critical incident diaries; employer or supervisor feedback).
2. Identify and articulate the development of work related skills mapped to
evidence drawn from either the project or placement.
3. Demonstrate knowledge and understanding of the background and context
relative to the chosen project or placement opportunity.
4. Evaluate the effectiveness of preparation and planning undertaken prior to the
placement or project implementation.
Section 3: Justification:
The justification of this learning contract will be realised through intensive
researches, deep analysis and identifying facts. According to Gregory Mocko et al,
Case studies are used in design research to analyse a phenomenon, to generate
hypotheses, and to validate a method. Though they are used extensively, there
appears to be no accepted systematic case study method used by design
researchers. Considering its nature and objectives, the case study method could be
considered as a suitable method for conducting design research. Many times, design
researchers have to confront questions about the validity of using case studies and
their results. The objective of this paper is to present a brief overview of case study
method, compare it with other qualitative and quantitative research methods, and
study the merits and limitations of using the same in design research. Requirements
are derived from the general characteristics of design research. Four popular
research strategies are evaluated with respect to the requirements. A preliminary
benchmark study suggests that case study method is a suitable method for
conducting design research (Gregory.m.Mocko et al, 2008)

To justify this, a group of individuals in a meeting, writing and documenting results of
their learning contract. We will be putting a business plan for Monet park hotel using
different stages in achieving the aim of the project. These different stages will be
situational, problem solving and decision making. In terms of situational the project
site is currently on a well-developed area, totally accessible and not too far from the
freeway. Furthermore, the situated site has a close proximity to the city linking
different transport facilities, making this site a well presentable and justified location.
However there could be some processes to follow before we could rightfully acquire
this land for the project. Such as the final planning permitting, architectural design
and not forgetting the conditional use permit for the proposed hotel.

Section 4: Methods
I have chosen the project…simulation as my method .because. This pathway
enables me as a student to identify with real work life experience. We at the GSM
London do not have that support of work placement, so independently or as a group
I do intensive researches to achieve success in my project. Simulation in this way is
very interactive and it has its basis on the latest information there is, using
information technology. by so doing enabling me develop my interpersonal skills.
The future needs planning and experiences gathered will be valuable to my carrier
development. Which employers need, so as to make employability flexible and easy.
This method of learning will also help me tackle any issues with my stakeholders.
According to an article by the Frontline solver in 2019, it clearly states that simulation
is a flexible methodology that we use to analyse the behaviour of a present or
proposal business activity, new product, or business expansion. Most analyst refer to
this as system understudy. Furthermore this method enables me estimate how a
proposed new system would behave.

Section 5: Timetable
Time table is very essential when managing and organising any project in a timely
manner. For a successful project to be realised, an effective timetable is required. It
is seen as the back bone of any planning team. This time frame allows the assigning
resources to appropriately manage the quality of work, thereby reducing the risk of
errors and keeping the project on track. According to researches carried out on time
scheduling, it illustrates that, to organize and complete your projects in a timely,
quality and financially responsible manner, you need to schedule projects carefully.
Effective project scheduling plays a crucial role in ensuring project success. To keep
projects on track, set realistic time frames, assign resources appropriately and
manage quality to decrease product errors. This typically results in reduced costs
and increased customer satisfaction. Important factors include financial,
documentation, management and quality assurance (Tara Duggan, 2018). My time
table will comprise of activities done from week 1 to week 10. The timetable will help
illustrate how I and my peers have coordinated and managed our time scheduling,
tailoring it down to detailed priority to meet our timing and requirement. Please see
table below:

Plan of activities:
Week Task Activities Duration
1 A To compile and draft
project plan with roles
1
2 B Reviewing project
plans. Commence
marketing research,
requirement,
locations
4
3 C Analysis of responses
to round one team
questions
1
4 D Project development,
compiling round two
questions, and
developing your
elevator speech
4
5 E Submitting of a 5
minutes team
elevator pitch
1
6 F Receive response to
elevator speech
1
7 G Refine business plan 1

Chart:
Section 6: Evidence of accomplishment
By the end of this project I will produce a portfolio containing:
The learning contract and associated appendices
Project report
Supporting evidence (log books, critical incident diaries, and employer and/or Tutor
feedback)

Section 7: References
 Frank, T., & Scharff, L. F. V. (2013). Learning contracts in undergraduate courses: Impacts on
student behaviors and academic performance. Journal of the Scholarship of Teaching and
Learning, 13(4), 36-53.
Section 8: List of appendices to this learning contract

What is a Learning Contract/Agreement/Plan?
It is a formal document that defines what is expected from you while working on the
work based project. The learning contract sets out the parameters for the task that
you are expected to undertake so as to meet the assessment criteria (learning
outcomes). You would need to focus on the elements given in the above proforma
for learning and delineate the details in the learning contract/plan and focus on the
following key generic components:
 What are you going to learn?
 How are you going to learn it?
 What objectives are you going to set?
 What are the target date(s) for each activity and completion?
 How are you going to know that you have learned and achieved the set
objectives?
 What evidence are you going to generate to prove that you have learned it?
This is your responsibility to tailor the above learning contract to the case
study. You are required to explicitly articulate what objectives you are going to set,
what activities would be undertaken, which sources of information or data need to be
collected to ensure that the learning outcomes are achieved. You would need to
discuss and seek guidelines from Tutors/supervisors. You would need to agree
/negotiate the learning contract with your Tutor/supervisor, include the signed copy
of the learning contract in final submission and submit it along with the portfolio. It is
to ensure that transparent, feasible and verifiable set of activities are established in
the learning contract which enables you to meet the learning outcomes of the
Module and achieves the assessment criteria.
Signed: Tutor/Supervisor

Signed: Student
Date:
TASK2
Project Report Level 5 Project
1. Context/Background
A business plan can be defined as a document which basically consist of
every single detail related to the future objectives along with the strategies in order to
attain desired goal and i.e. making business fruitful for the entrepreneur or the
business person who is focusing on building a whole new business ( Amer, Daim
and Jetter, 2013). In present context, group of students are going to develop a
business plan for Monet park hotel considering a range of steps which will directly
aid in attaining a good positions in the market through achieving aim of project. It has
been analysed that every single business plan basically consist with a range of
different stages and these are problem solving, situational and decision making
which will aid in directly grabbing a good position at marketplace in specified time
frame. Project is specifically concerned with developing a business plan which will
aid in pulling out favourable outcomes for Monet park hotel where it will grab a good
position in the market through influencing or targeting customers of competitors.
Through this, it can be said that Monet Park Hotel will automatically attain
goals and objectives in specified time frame. On the other hand, since researcher
has kept its focus on developing the business plan of Monet Park Hotel, where
investigator used stimulation model to understand the profitability, beneficial aspects
and more which will aid in taking right decisions related to the services in order to
grab attention of individuals at marketplace. Monet Park Hotel consist with different
services like accommodation, pick and drop facilities for visitors, free Wi-Fi and
nearby location to the city and good quality food for families as visitors. Equally, it
can be said that there are a range of skills that are needed for students related to
decision making, problem solving and situational in order to select the best elements
to develop the project in specified time frame.
Background of the research
In present time, it can be said that hospitality sector consist with uncertainties,
which means it will be required for hotels and other business companies that are
coming under this sector to take decisions. Along with this, in order to make Monet

Park Hotel much more fruitful or profitable, then it is required to take decisions as per
the requirements. Away with this, choosing right site for the hotel could help owner to
gain ample number of benefits. In the same way, it has already been discussed in
above learning contract that for developing a project, it is required for students to
have all the confirmations from the tutor about the chosen topic. Including this
working on a project requires proper information which may aid in gaining deeper
knowledge related to the topic which has been chosen ( Kumar, 2012). On the other
hand, it can also be said that there are many cases came in front where decisions
taken by individuals regarding there business plan went wrong which impacted
negatively upon performance level of their overall plan at the time of execution.
Therefore, it is vital to keep the focus upon a range of plans and procedures that are
required to be adopted in order to execute the project plan in specified time frame.
Through this, research conductor could easily remove or reduce all the uncertainties
that are presented within the workplace. In same manner, a business plan which has
been developed would require proper attention in order to make the Monet Park
Hotel a well known business hotel ( Noe and et. al., 2017).
Research Aim:
Present report is consist with an aim and I.e.”To identify the methods and
approaches which could be used for developing a business plan. A case on Monet
Park Hotel.”
Research Objectives:
 To analyse the benefits of developing a business plan.
 To identify the methods for conducting business plan for Monet Park Hotel.
 To analyse the role of a business plan in profit maximisation of Monet Park
Hotel.
Research Questions:
 What are the benefits of developing a business plan ?
 What methods or approaches can be used for conducting business plan for
Monet Park Hotel ?
 Evaluate the role of a business plan in profit maximisation of Monet Park
Hotel ?
2. Literature Review (models and theories)
Literature review is being considered as a type of review article. It can be said
that literature review section plays a crucial role in present time for an investigation.
Along with this, literature review is a scholarly paper, which includes the current
knowledge including substantive findings, as well as theoretical and methodological

contributions to a particular topic ( Eriksson and Kovalainen, 2015). Literature
reviews are secondary sources, and do not report new or original experimental work.
Most often associated with academic-oriented literature, such reviews are found in
academic journals, and are not to be confused with book reviews that may also
appear in the same publication. In present context, researcher has developed a
range of objectives in order to
Benefits of developing a business plan
According to Bell, Bryman and Harley, (2018), a business plan basically
offers serious benefits for everybody in business. It is being found that, lean
business plan basically requires proper analysis which might include a range of
factors which needs proper attention in order to develop a much more effective and
efficient approach so that business could easily run or operate the business. A range
of benefits that are available in present business world are given below:
See the whole business : Business planning if done perfectly right it can
easily be developed through adopting right strategy in specified time frame. On the
other hand, strategy is supposed to relate to tactics with strategic alignment.
Strategic Focus : Start-ups and small business need to focus on their special
identities, their target markets, and their products or services tailored to match.
Set priorities : An individual cannot perform every single activity. Thus, it is
required to have a proper business planning which helps in keeping the things on
right track. Along with this, it also helps in managing a business plan considering a
range of factors like allocation of the time, effort, resources strategically and so on.
Manage change : With good planning process a business person regularly
review assumptions, track progress, and catch new developments so it could easily
be adjusted in specified time frame.
Methods or approaches can be used for conducting business plan
for Monet Park Hotel
According to Saunders, (2011), there are a range of methods which can be
used by a project manager at the time of developing a business plan which may aid
in making a plan much more fruitful for the owner of Monet Park Hotel. It is being
found that, a well developed plan could help in maximising the profit in specified time
frame. Some of methods are given below:
Nominal Ranking : This is being considered as one of a crucial method
which is being used to prioritize a long list of items ( Dong, Schoups and van de
Giesen, 2013). Along with this, it can also be said that participants that are including
under this contains a certain number of votes which needs to be utilised where the
votes decides the activities of a business plan based on the priorities of every single
activity which is involved.

Team Facilitation : Another crucial approach which could be utilised by the
developer of the business plan as it facilitates the overall planning effort plays a
critical role and is responsible for ensuring that the process flows smoothly from
beginning to end, that all individuals involved have an opportunity for input, that
conflicts are addressed and that the work of the team needs to be changed as per
the requirements. Here, it can be said that creation of a plan only gets accomplished
if all the information is relying to the topic ( Catley, Alders and Wood, 2012). Along
with this, developing a team facilitation techniques which can be used by the project
manager for developing the plan and i.e. reflection, active listening, sometimes
constructive feedback and positive reinforcement. These skills and factors are
specifically required while developing a much more effective business plan.
Another approach which could be used by a business organisation like Monet
Park Hotel is SWOT Analysis which may aid in developing the program in specified
time frame.
SWOT Analysis:
STRENGHTS:
Monet Park Hotel is offering customers
with, WinnRewards membership service,
where they can enjoy extra benefits
tailored to make an already comfortable
stay reach even further. Along with this,
hotel is basically nearby the freeway
which basically aid visitors in reaching to
the hotel easily ( Dudin and et. al.,
2014).
WEAKNESSES:
Free Wi-Fi, Twin room with canal view
are some of the services which are
specifically given by Monet Park Hotel
which means, hotel is only following
traditional approaches and modern era is
filled with good range of strategies which
every single hotel basically adopts ( Neck
and Greene, 2011). Here, this could be
considered as weakness of Monet Park
Hotel which might impact upon there
profit margins.
OPPORTUNITIES:
Offering customers with good range of
food cuisines, food types and more could
help Monet Park Hotel in reaching to new
heights. Therefore, launching a whole
new restaurant within the hotel would
help Monet Park Hotel in reaching to new
heights.
THREATS:
Rise in competition might impact upon
overall performance level of Monet Park
Hotel which means, it will be required for
Monet Park Hotel to keep on making
strategies as per the requirements in
order to remove all the uncertainties
related to competitors that are available
within the market.

Role of a business plan in profit maximisation of Monet Park Hotel
As given by Bocken and et. al., (2013), it can be said that profit maximisation
is the only single thing which an organisation or the hotel looks forward to have and
i.e. Monet Park Hotel. Here, developing a business plan specifically helps in giving a
Monet Park Hotel. Specifically, economic survival, measurement standard, social
and economic welfare are some of the roles that a business plan might consist with
for an industry like Monet Park Hotel. This specifically aid in reaching to new heights.
On the other hand, profit maximization objective indirectly caters to social welfare. In
a business, profits prove efficient utilization and allocation of resources are some of
the essential factors which helps in developing a much more effective team in
specified time frame. It will aid in filling the Monet Park Hotel right decisions in
desired time that may aid in gaining competitive advantages.
3. Project Phases
Context/
Background
This section of research specifically consist with introduction of the
topic which will aid in developing the knowledge of both reader and
the research conductor at the same time. Along with this, phase is
also going to show right amount of content which will help in
understanding the overall situation. Therefore, researcher has
developed the whole scenario in this phase in order to conduct the
investigation further.
Literature
Review
Second phase where secondary data basically gets utilised by a
researcher and this specifically includes literature review section
which means articles, books, social sites and more could be
considered as some of essential approaches which may offer
research conductor with a range of information which has already
been discussed previously by authors, scholars and more. In the
same way, it can be said that researcher has used a range of
articles from internet which specifically helped in reaching to new
heights.
Project
Phases
This is being considered as the phase which consist of overall
structure that means, whatever researcher has developed this
structure will show as a gist of the overall investigation.
Skills
Developed
This section has included a range of benefits that researcher and
readers are going to have and these are skills which are needed or
already has. It can be said that, a researcher would require to make
alterations so that their skills can easily get improvised.
Actions
taken/not
Project's this section has showed that a little modifications are
always needed to be made based on the situation which is being

taken analysed by the investigator.
Project
Learning
With the help of all the information which has been discussed in the
report will directly help project handler in developing knowledge
related to the topic ( Wilson and Post, 2013).
4. Skills Developed
Decision making skill:- It refers to the skills where an individual can take
their own decision for solving their problem in an effective manner ( Baggio and
Sainaghi, 2011). Also, this skill helps individuals to acquire knowledge which will
affect their effective choices. Along with this, decision making skills provides various
opportunities which enhance their positive results and overcome their failure. In this
project report, I realised that effective decision making skills helps an every single
individual to forecast the outcomes and determine that which option is best for
performing a task in particular situation.
Problem solving skill:- It refers to an individuals ability for solving problem in
effective way. Also, the main motive of this skills to save time by using an effective
process of problem solving skills. In this project report, I analysed that, for solving a
problem to identify the problem and generate its number of alternative solutions.
After that to choose best one and implement the selected solution for getting an
outcome. Lastly, feedback should be taken for analysing the process of this skills.
Also, I realised that, it helps me to overcome the dangerous challenges and also
training and development sessions improves my skills and knowledge which aid me
to solve problem and take right decision accordingly at working place. Problem
solving skills helps me to determine various sources of problem and find effective
solution of it ( Steiner, 2012).
Situational skill:- This type of skill basically refers, to taking right decisions in
specified time frame which means decisions are being taken according to the
situation so that effective solutions could easily be pulled out. Along with this, while I
was performing tasks which were related to my project, I came across a range of
difficulties, since I already had good situational skills, it directly made easy for myself
to build up different alternatives which could be used to reach to an all new level
( Richards and Rodgers, 2014).
5. Your actions taken/not taken
While conducting the overall investigation over the topic i.e. developing a
business development plan for Monet Park Hotel, I have taken a range of actions
selecting the best approach or models for focusing on the strengths and weaknesses
that the organisation (Monet Park Hotel) is having. On the other hand, I have also

made some mistakes which impacted negatively on my performance level as well
like low time management skills and more.
6. Project Learning
With the help of above mentioned report, I have analysed that my situational,
decision making and problem solving skills has been improvised. I also learnt many
approaches as well that could be used by a project developer at the time of
managing the overall performance level of a project. This will help me in working on
future projects with same topics.

7. REFERENCES
Books and Journals
Amer, M., Daim, T. U. and Jetter, A., 2013. A review of scenario planning.
Futures. 46. pp.23-40.
Kumar, V., 2012. 101 design methods: A structured approach for driving
innovation in your organization. John Wiley & Sons.
Noe, R. A., and et. al., 2017. Human resource management: Gaining a
competitive advantage. New York, NY: McGraw-Hill Education.
Eriksson, P. and Kovalainen, A., 2015. Qualitative methods in business research:
A practical guide to social research. Sage.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford
university press.
Saunders, M.N., 2011. Research methods for business students, 5/e. Pearson
Education India.
Catley, A., Alders, R. G. and Wood, J. L., 2012. Participatory epidemiology:
approaches, methods, experiences. The Veterinary Journal. 191(2).
pp.151-160.
Dong, C., Schoups, G. and van de Giesen, N., 2013. Scenario development for
water resource planning and management: a review. Technological
forecasting and Social change. 80(4). pp.749-761.
Dudin, M., and et. al., 2014. The problem of forecasting and modelling of the
innovative development of social-economic systems and structures. Life
Science Journal. 11(8). pp.549-552.
Neck, H. M. and Greene, P. G., 2011. Entrepreneurship education: known worlds
and new frontiers. Journal of small business management. 49(1). pp.55-
70.
Bocken, N., and et. al., 2013. A value mapping tool for sustainable business
modelling. Corporate Governance. 13(5). pp.482-497.
Wilson, F. and Post, J. E., 2013. Business models for people, planet (& profits):
exploring the phenomena of social business, a market-based approach
to social value creation. Small Business Economics. 40(3). pp.715-737.
Baggio, R. and Sainaghi, R., 2011. Complex and chaotic tourism systems:
towards a quantitative approach. International Journal of Contemporary
Hospitality Management. 23(6). pp.840-861.
Steiner, F. R., 2012. The living landscape: an ecological approach to landscape
planning. Island Press.
Richards, J. C. and Rodgers, T. S., 2014. Approaches and methods in language
teaching. Cambridge university press.