Tata Group Growth Strategies

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TATA GROUP GROWTHSTRATEGIES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Question 1: Portfolio, integrated organization perspectives and competitiveness.................1Question Two: Business Model innovation and Technological innovation through strategicalliances..................................................................................................................................4Question Three: Corporate Governance, corporate social responsibility and Leadership.....5Question 4: Personal reflection on learning...........................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONGlobal Corporate strategy can be defined as strategic guide in business world towardsglobalization. In worldwide market a business can employ a global enterprise strategy. Globalstrategy involves aspects of businesses like production sites, markets, competition and itssuppliers. It also involves assessing every product and service from each and every perspectiveat both domestic and international markets. The current report provides detail knowledge andunderstanding about global corporate strategy that have implemented by Tata Group. It is anIndian multinational steel making corporation which is one of the top steel producing company.It has manufacturing operations in 26 countries such as India, China, Australia, Netherlands,Singapore, Thailand and UK. Tata companies and subsidiaries includes Tata steel, Tata Motors,Tata consultancy service, Tata Power, Tata chemical, Tata coffees, Tata communications, Tataservices and steel. Business model innovation and technological invention through strategicalliances has been also discussed in this study with respect of Tata Group. The main objective ofthis report is to understand global corporate strategy of Tata group company.MAIN BODYQuestion 1: Portfolio, integrated organization perspectives and competitivenessIntegrated Organisation Perspective can be understood as nonlinear procedure andconnectivity between organisations in a managerial context. Portfolio management is theselection, prioritisation and control of organisation's project in order to achieve determinedobjective and goal. It is a procedure that balance of investment, create and close the project,program etc. related to business (Button and Cross, 2017). It mainly involves consensus baseddecision making, search for better efficiency and coexistence for both diversity and uniformity.Its advantages are described below:1. An integrated Organisation Perspective can provide advantage to organisation througheffectiveness and efficiency. Through several external audits cost reduction is possible byminimizing the disruption.2. Increased performance, customer satisfaction and regular improvement of organisation aresome other aspects of this perspective.3. With this integrated system, organisation work with a single goal and every department isaligned properly to improve its performance. All workers have coordinated effort towards the1
functioning of each unit and which is greater than sum of its parts and is not only efficient butalso appreciable.44It provides a uniform, transparent image of complete organisation with the associatedrisks and how they influence each other. It becomes easier to adopt new systems for thefirm to adopt fresh system (Button, Nicholls and Owen, 2014).44Portfolio organisation perspective approach helps corporation in removing overlapping,ineffective and poor program and project from the business organisation.44This approach helps in increasing realisation and identify the future requirement tobusiness and create additional value for business.Disadvantages are as follows:Project portfolio management requires an effective setting of priorities. If management donot set effective priorities, then it will affect the overall objective.For effectively performance of the project portfolio management, it is important toconsider organisation’s size and resources. Inappropriate size and resource of companycan directly affect business’s objective and performance (Fisher, 2015).As per the above discussion it has been analysed that Portfolio organisation perspectiveprovides a clear and effective image of business to company by which future requirements canbe easily met. Tata Group have effectively followed the Portfolio organisation perspective in itsbusiness enterprise. As Tata group is India's largest business group that have 5.2% of country'sGDP and it operates its enterprise in more than 80 countries with group revenue amounting to awhopping USD 62.5 billion in 2008. Tata group operates its business in seven sectors such aschemical, hotels, customer goods, steel, auto-mobiles, energy, Tata motors, Tata consultingservices and Tata power accounting for nearly 50% of the group revenue. With help of portfolioperspective, Tata group has improved its performance and productivity by delivering range ofproducts and services in market (Bautista and et.al., 2016). Corporation have successfullyperformed at global level with help of its portfolio organisation perspective. In present time,there are huge changes occurs within the global business environment but Tata company havesuccessful cope up with changes with help of portfolio organisation perspective.2
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