TATA Motors Business Canvas Model Evaluation
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AI Summary
The presentation evaluates TATA Motors' business canvas model, identifies issues and mitigation strategies. Critical evaluation through PEST analysis and transformational strategies are discussed.
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TATA Motors
Business canvas model evaluation
Business canvas model evaluation
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The assessment of the issues that are faced by
the organization assists the same in enhancing
the processes as per the objectives.
The presentation aims at undertaking an
assessment of the business proposition made
by the organization TATA Motors and the relative
issues that are encountered by the same.
The presentation also aims at identifying the
different mitigation strategies that might be
implemented by the concerned organization for
overcoming the issues.
Introduction
the organization assists the same in enhancing
the processes as per the objectives.
The presentation aims at undertaking an
assessment of the business proposition made
by the organization TATA Motors and the relative
issues that are encountered by the same.
The presentation also aims at identifying the
different mitigation strategies that might be
implemented by the concerned organization for
overcoming the issues.
Introduction
The different aspects of the value
propositions of the business are dependent
on the trusted brand name and quality
assurance of the automotive vehicles
provided by the venture (Hurn 2012).
The organization also provides the
customers with superior service quality and
invests on the R&D initiatives for enhancing
the technological factors of the same (Van
der Voet 2014).
Business Proposition
propositions of the business are dependent
on the trusted brand name and quality
assurance of the automotive vehicles
provided by the venture (Hurn 2012).
The organization also provides the
customers with superior service quality and
invests on the R&D initiatives for enhancing
the technological factors of the same (Van
der Voet 2014).
Business Proposition
Key partners Key activities Value proposition Customer relationships Customer segments
Partnership with
different automotive
companies for the
spare parts of the
vehicles
Partnership with
glass manufacturers
Promotional
partner: Samsung
Electronics
Development of the
R&D departments
Networking and
collaborating with
different automotive
developers
Marketing the
products
Supplying their
vehicles to the end
level customers
One stop solution
for the issues that
are faced by the
customers
Frequent
technological
innovations for
adhering to the
interests of the
consumers
Good customer
services
Car shows
Trusted brand
Involvement in
different events
through
sponsorships
Provides technical
support to the
customers
Acts as the supplier
for their own
vehicles
Performance driven
customers
People having a
fascination in
different types of
vehicles
Customers
interested in low
cost vehicles
Business Canvas model of the
company
Partnership with
different automotive
companies for the
spare parts of the
vehicles
Partnership with
glass manufacturers
Promotional
partner: Samsung
Electronics
Development of the
R&D departments
Networking and
collaborating with
different automotive
developers
Marketing the
products
Supplying their
vehicles to the end
level customers
One stop solution
for the issues that
are faced by the
customers
Frequent
technological
innovations for
adhering to the
interests of the
consumers
Good customer
services
Car shows
Trusted brand
Involvement in
different events
through
sponsorships
Provides technical
support to the
customers
Acts as the supplier
for their own
vehicles
Performance driven
customers
People having a
fascination in
different types of
vehicles
Customers
interested in low
cost vehicles
Business Canvas model of the
company
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Key resources Channels Cost structure Revenue streams
R&D department of the
organization
Infrastructure and human
workforce
OEM’s in the organization
Process engineers
Quality assurance teams
Social media platforms
Online booking through
website
3rd party brokers
Labor
Taxes
Building expenses
Equipment
Advertising
Energy sources
Technological innovations
Online sales
Online subscriptions
Service sales
Business Canvas model of the
company
R&D department of the
organization
Infrastructure and human
workforce
OEM’s in the organization
Process engineers
Quality assurance teams
Social media platforms
Online booking through
website
3rd party brokers
Labor
Taxes
Building expenses
Equipment
Advertising
Energy sources
Technological innovations
Online sales
Online subscriptions
Service sales
Business Canvas model of the
company
Political Economic
Political stability and free trade policies in most of the
economies has helped the organization in facilitating the
expansion
The impact of BREXIT on Jaguar Land Rover operations has
affected the profitability of the business in Britain and European
Union. (Sivri and Krallmann 2015)
As per a report, Tata Motors encountered a consolidated net loss
of INR. 1902.4 crore in the first quarter of financial year 2019.
On the other hand, the lower margins and declining prices in the
Chinese markets has also added to the loss relating to the sales
of the Jaguar Land Rover. The import tariff cuts of the economy
affected the smooth functioning of the organization as per the
concerns faced by the same.
The diminishing rate of sales for Nano has affected the
organizational revenues drastically
Social Technological
The inclination of customers towards buying hybrid and
electronic cars will be helping the organization in enhancing the
situation as per the customer demand
Affordability of the Indian customers might affect the sales
volume through minimization of potentiality
Investments in the R&D department of the organization has
helped the same in upgrading the propositions as per the
preferences of the customers
CNG and electronic cars are growing in the market. Therefore,
effective utilization of technologies will help the organization in
enhancing the sales volume
Critical Evaluation through
PEST analysis
Political stability and free trade policies in most of the
economies has helped the organization in facilitating the
expansion
The impact of BREXIT on Jaguar Land Rover operations has
affected the profitability of the business in Britain and European
Union. (Sivri and Krallmann 2015)
As per a report, Tata Motors encountered a consolidated net loss
of INR. 1902.4 crore in the first quarter of financial year 2019.
On the other hand, the lower margins and declining prices in the
Chinese markets has also added to the loss relating to the sales
of the Jaguar Land Rover. The import tariff cuts of the economy
affected the smooth functioning of the organization as per the
concerns faced by the same.
The diminishing rate of sales for Nano has affected the
organizational revenues drastically
Social Technological
The inclination of customers towards buying hybrid and
electronic cars will be helping the organization in enhancing the
situation as per the customer demand
Affordability of the Indian customers might affect the sales
volume through minimization of potentiality
Investments in the R&D department of the organization has
helped the same in upgrading the propositions as per the
preferences of the customers
CNG and electronic cars are growing in the market. Therefore,
effective utilization of technologies will help the organization in
enhancing the sales volume
Critical Evaluation through
PEST analysis
The need for improvements in the
organizational model is dependent on the
enhancement of the market prospects while
operating in diverse international markets
(Ruff 2015).
The improvements will be helping the
organization in enhancing the processes as
per the concerns of the customers.
The organization encountered a loss, which
affected the smooth functioning of the
venture.
Improvement
organizational model is dependent on the
enhancement of the market prospects while
operating in diverse international markets
(Ruff 2015).
The improvements will be helping the
organization in enhancing the processes as
per the concerns of the customers.
The organization encountered a loss, which
affected the smooth functioning of the
venture.
Improvement
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The transformation that is being undertaken
by the organization are:
Increasing the activities relating to merger
and acquisitions.
Undertaking collaborative relations with
different other companies in the automotive
industry (Gülke et al. 2012)
The utilization of extensive promotional
campaigns for Jaguar Land Rover
Transformation
by the organization are:
Increasing the activities relating to merger
and acquisitions.
Undertaking collaborative relations with
different other companies in the automotive
industry (Gülke et al. 2012)
The utilization of extensive promotional
campaigns for Jaguar Land Rover
Transformation
The transformational strategies will be
helping the concerned organization in
overcoming the loss related to their venture
of Jaguar Land Rover.
The promotional campaigns will be
helping the organization in maintaining
the efficacy of the operations as per the
sustainability needs of the same (Sujova
and Rajnoha 2012).
Justification
helping the concerned organization in
overcoming the loss related to their venture
of Jaguar Land Rover.
The promotional campaigns will be
helping the organization in maintaining
the efficacy of the operations as per the
sustainability needs of the same (Sujova
and Rajnoha 2012).
Justification
Therefore, the analysis in the presentation
helped in identifying the business canvas of
Tata motors and the different steps that
might be undertaken by the same for
ensuring the smooth functioning of the
venture.
Conclusion and
Recommendation
helped in identifying the business canvas of
Tata motors and the different steps that
might be undertaken by the same for
ensuring the smooth functioning of the
venture.
Conclusion and
Recommendation
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Ajmal, S., Farooq, M.Z., Sajid, N. and Awan, S., 2012. Role of leadership in change management process. Abasyn
University Journal of Social Sciences, 5(2), pp.111-124.
Gülke, T., Rumpe, B., Jansen, M. and Axmann, J., 2012, March. High-Level requirements management and
complexity costs in automotive development projects: a problem statement. In International Working Conference
on Requirements Engineering: Foundation for Software Quality(pp. 94-100). Springer, Berlin, Heidelberg.
Hurn, B.J., 2012. Management of change in a multinational company. Industrial and commercial training, 44(1),
pp.41-46.
Kazmi, S.A.Z. and Naarananoja, M., 2013, January. Comparative approaches of key change management models-a
fine assortment to pick from as per situational needs!. In International Conference on Business Strategy and
Organizational Behaviour (BizStrategy). Proceedings (p. 217). Global Science and Technology Forum.
Quintana, V., Rivest, L., Pellerin, R. and Kheddouci, F., 2012. Re-engineering the Engineering Change Management
process for a drawing-less environment. Computers in Industry, 63(1), pp.79-90.
Ruff, F., 2015. The advanced role of corporate foresight in innovation and strategic management—Reflections on
practical experiences from the automotive industry. Technological Forecasting and Social Change, 101, pp.37-48.
Sivri, S.D. and Krallmann, H., 2015. Process-oriented knowledge management within the product change systems
of the automotive industry. Procedia Engineering, 100, pp.1032-1039.
Sujova, A. and Rajnoha, R., 2012. The management model of strategic change based on process
principles. Procedia-Social and Behavioral Sciences, 62, pp.1286-1291.
Van der Voet, J., 2014. The effectiveness and specificity of change management in a public organization:
Transformational leadership and a bureaucratic organizational structure. European Management Journal, 32(3),
pp.373-382.
Wells, P. and Nieuwenhuis, P., 2012. Transition failure: Understanding continuity in the automotive
industry. Technological Forecasting and Social Change, 79(9), pp.1681-1692.
References
Ajmal, S., Farooq, M.Z., Sajid, N. and Awan, S., 2012. Role of leadership in change management process. Abasyn
University Journal of Social Sciences, 5(2), pp.111-124.
Gülke, T., Rumpe, B., Jansen, M. and Axmann, J., 2012, March. High-Level requirements management and
complexity costs in automotive development projects: a problem statement. In International Working Conference
on Requirements Engineering: Foundation for Software Quality(pp. 94-100). Springer, Berlin, Heidelberg.
Hurn, B.J., 2012. Management of change in a multinational company. Industrial and commercial training, 44(1),
pp.41-46.
Kazmi, S.A.Z. and Naarananoja, M., 2013, January. Comparative approaches of key change management models-a
fine assortment to pick from as per situational needs!. In International Conference on Business Strategy and
Organizational Behaviour (BizStrategy). Proceedings (p. 217). Global Science and Technology Forum.
Quintana, V., Rivest, L., Pellerin, R. and Kheddouci, F., 2012. Re-engineering the Engineering Change Management
process for a drawing-less environment. Computers in Industry, 63(1), pp.79-90.
Ruff, F., 2015. The advanced role of corporate foresight in innovation and strategic management—Reflections on
practical experiences from the automotive industry. Technological Forecasting and Social Change, 101, pp.37-48.
Sivri, S.D. and Krallmann, H., 2015. Process-oriented knowledge management within the product change systems
of the automotive industry. Procedia Engineering, 100, pp.1032-1039.
Sujova, A. and Rajnoha, R., 2012. The management model of strategic change based on process
principles. Procedia-Social and Behavioral Sciences, 62, pp.1286-1291.
Van der Voet, J., 2014. The effectiveness and specificity of change management in a public organization:
Transformational leadership and a bureaucratic organizational structure. European Management Journal, 32(3),
pp.373-382.
Wells, P. and Nieuwenhuis, P., 2012. Transition failure: Understanding continuity in the automotive
industry. Technological Forecasting and Social Change, 79(9), pp.1681-1692.
References
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