Develop Team Cohesion and Facilitate Team Work

Running Head: DEVELOP TEAM COHESION AND FACILITATE TEAM WORK
Develop Team Cohesion and Facilitate Team Work
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1DEVELOP TEAM COHESION AND FACILITATE TEAM WORK
Task 3
Issues faced by Apparel Brands Pty Ltd:
The team performance issues that are faced by apparel manufacturers are discussed as under:
 Team effectiveness is reduced: In present world, the preferences of customers are
changing rapidly. Social media and internet are influencing choices of people. Their
opinions are becoming price and service sensitive. Therefore, to cope up with changing
customer demands, apparel manufacturers are facing immense pressure on
transportation, increased labour costs, supply of raw materials and controlling quality.
The new online venture that has been proposed would give consumers the advantage of
designing their own custom t-shirts. This would put extra pressure on gathering raw
materials that would be required to fulfil the demands of customers. The production of
the team will be effected that would reduce team effectiveness while setting up proposed
e-commerce venture.
 Issues faced by team while designing online payment system: The manufacturers
should take care of product sourcing. Consumers expect product delivery at the right
time. Brand image is dependent much on product delivery. However, if the new online
venture is started, more time will be taken by the manufacturers to prepare apparels
according to consumer demands. Raw materials need to be gathered. If the
manufacturers give more importance to product quality then delivery will be delayed that
might affect their brand image. Moreover, the manufacturers face pressure on product
shipping. Another issue that will be faced by the team is designing online payment
mode. Some consumers find it easy to select cash on delivery and some prefer to pay it

2DEVELOP TEAM COHESION AND FACILITATE TEAM WORK
through net banking. Therefore, survey is made to find out customer demand and design
the websites accordingly.
 Issues faced by the team while setting apparel price for customizing the
product: To continue its product quality the manufacturer have to increase apparel
price. The production cycle includes proper fibre production, choosing organic dyes,
assembling and packaging. If the new online venture provides an added advantage to
consumers to choose fabric and dye quality then price of the apparel increases. The
manufacturers face problem in gathering demanded fabric that increases labour costs.
Apparel industries in Australia are forced to practice organic farming, reduce wastewater
during production process along with biodegradable packaging. Huge amount of money
is incurred on these processes that partially adds to apparel price.
 Team will face problem in collecting consumer information: For developing the
online e-commerce website, team needs to gather information about the target market
and analyse the benefits of manufactured products on the consumers. Moreover, the
online website will provide the advantage of customising own products. So the team
might face a problem in keeping track of consumer information. The team also has the
responsibility of setting quality standards that will be decided after collecting satisfying
information from the consumers.
Evaluation of team performance:
1. Group behaviour in building team cohesion: Employees in any organisation are
expected to behave in a disciplined manner by complying with company norms and rules.
Employees should behave courteously and in a friendly manner with other members. This would
increase team cohesiveness. Employees would be satisfied with their job. Humans are social