Team Girls Campaign by Suncorp and Netball Australia

Sports marketing

Introduction and background...........................................................................................................3
Marketing campaign........................................................................................................................3
Identify and discuss the target market that you believe the campaign was attempting to reach,
including whether and to what extent the campaign is an appropriate alignment...........................5
Assess whether or not you think the marketing campaign was effective, including any evidence
of results or feedback from the target audience (for example changes to participation numbers,
attendance data, and changes in behaviour, social media likes, blogs or testimonials)...................6
Outline any changes or modifications you would make to the campaign, including reference to
Understanding the Sport Consumer (Module Two) and Market Research.....................................6
REFERENCES................................................................................................................................8

Introduction and background
Netball Australia is Australia's major governing organisation for the sport. It's a member
of World Netball. The Australian National Netball Team, Suncorp Super Netball, and the
Australian National Netball Championships are all organised and administered by it. The
Australian Netball Competition, the ANZ Championship, the Commonwealth Bank Trophy
league, and the Esso/Mobil Superleague were all formerly organised and administered by it. The
All Australia Women's Basket Ball Association, or Netball Australia, was formed in 1927.
Marketing campaign
Suncorp and Netball Australia set out to create a nation of confident girls with their
'Team Girls' campaign, which was recognised at this year's Parents' Voice Fame and Shame
Awards. The 'Team Girls' campaign, which is dedicated to encouraging and promoting girls'
engagement in sports, earned the most votes for the Parents' Choice - Physical Activity Award in
the fame category. 'Team Females' was born in 2017, after data found that over half of young
girls between the ages of 15 and 17 are dropping out of sports. Suncorp created a variety of tools
and services to assist and increase confidence on and off the court to help girls and their parents
through these important years. Laura Geitz, Clare McMeniman, Liz Ellis, as well as current
Suncorp Super Netball and Australian Diamonds players, as ambassadors for the cause and
offered their own personal experiences of resilience dating back to their junior years. "They are
immensely pleased of the traction the 'Team Girls' initiative has achieved since we began it over