Review of Documentary Tipping The Scales on Australia's Obesity Issue

ORG20002: Business and Society
ASSIGNMENT 2: Team review
of documentary
Tipping The Scales
Created By:
Kong Weng Fai - 102232669
Ross Laverty - 101740763
Emily Moore - 101964220
Eve Bransgrove - 6038743
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1. EXECUTIVE SUMMARY
This report has been elaborated on reviewing the documentary called
“Tipping the Scales”. This documentary is based on the global concern of
obesity, particularly, among the Australians who make lead very poor
lifestyle and possess unhealthy food habits. All through the entire
documentary it is evident that the organizations or industries in Australia are
not at all concerned about the nutritional intake and guidelines. They happily
ignore their social responsibilities for making money and profits as well as
increasing their market share. However, while analyzing the responsibilities
of the stakeholders, there was a wide range of problems that have been
addressed in regard to their contribution in making some really productive
and positive social transformation. Along with this, this paper shed light on
various different perspectives of different stakeholders in regard to the
problem of obesity among the Australians. It has been recommended that
introduction of sugar tax would be very helpful in this regard. With the same,
the collaboration of government along with the food industry and the other
stakeholders would be one of the significant steps towards fitter and
healthier lifestyle of the Australians. It has also been highlighted that the
general public should also take some responsibilities for adapting and
making changes in regard to improvement of their own lifestyles.
Furthermore, by following the business concept of creation of a social value,
the companies in Australia should attain their financial objectives and create
the shared values at the same time. Creation of the shared value should also
benefit the interests to the external and internal shareholders and at the
same time, would also place some increased focus on the vitality of the
nutritional guidelines of Australia that is enforced by the Australian
government. Moreover, this report has also shed light on the various
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opportunities that the Australian food industry would get by following the
CSV guidelines and has provided strategies to overcome this issue.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 4
3. STAKEHOLDER MANAGEMENT ANALYSIS 5
4. CREATING SHARED VALUE DISCUSSION 11
5. CONCLUSION 13
6. REFERENCE LIST 15
7. APPENDIX 19
2. INTRODUCTION
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This report will focus on the issue of Australia’s Obesity with the help of a
documentary named ‘Tipping the Scales’, where the idea of degrading
lifestyle in Australia has been highlighted (ABC 2018). In this documentary,
the speakers have mentioned Australia as the unhealthiest country with a
rate of obesity and type 2 diabetes higher than any other European country.
Evidence has shown that, where diabetes was previously considered a
disease affecting adults, numbers of child sufferers is on the rise (ABC,
2018). Food processing companies, restaurant chains and retailers are
ignoring their moral responsibility towards the health of society, and are
focused on generating their own profits. The documentary identifies some
shocking statistics, such as 60% of Australians are overweight with this set
to increase (ABC 2018).
The food industry are not maintaining their social sustainability guidelines
and seem to be ignoring the increase in consumption of processed food and
associated issues. Governing bodies have taken serious steps with a plan to
launch a sugar tax in an attempt to reduce the consumption of unhealthy,
sweetened and high calorie food products. This documentary (ABC 2018),
includes some alarming information and raises the issue of what future
generations will encounter in terms of obesity if current lifestyles are
maintained. The degrading rate of health is frightening and the future looks
bleak if actions are not taken quickly.
This report uses the stakeholder management theory to analyse the
stakeholders involved in Australia’s growing obesity issues. Using the Five
Key Questions of Stakeholder Management, this report will discuss the key
stakeholders, their stakes and the opportunities and challenges they present.
We will examine key responsibilities of stakeholders and identify potential
strategies to help address the obesity epidemic. The report will also examine
the concept of creating shared value, and will highlight how this approach
would benefit the stakeholders involved.
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