Marketing Plan for Tech Spark Software Company

This research report provides a marketing plan for Tech Spark Software Company for computer calendars sales and adverts. It investigates the current situation, objectives, and market strategies for improved profit making.

Tech Spark Software Company 1
TECH SPARK SOFTWARE COMPANY
Student ID Number
Module Code
Year Module Run
Assessment Title: Tech Spark Software Company

Tech Spark Software Company 2
1. Introduction
The main aim of this research report is to provide the marketing plan for Tech Spark
Software Company for computer calendars sales and adverts. The study will investigate the
existing current situation of the company products and provide the objectives and market
strategies for improved profit making. Tech Spark Company is an organisation that offers
special advertisement and sales of computer products (Wind, 2008). However majority of
Tech Spark software company business are seasonal basing on the market of the products.
During the off peak season’s majority of staff workers are not tasked to the sales of the
company products. This raised concerns to conduct out a research on how to come up with
new products that can realize profits during the off-peak seasons. The business offers the
company with big opportunities to venture through advertisement and making profits
throughout the year (Cravens and Piercy, 2006).
The company was established as a family owned business and later expanded to offer
five hundred business shops worldwide. The company makes high profits during the month
of December and January respectively. Therefore the company has tried to come out with
the solution regarding the situation affecting it and offer the solution to the offseason
challenge (Cooney, 2006). The company carried out the SWOT analysis o determine the
opportunities available and the weakness in order to improve the business. The findings
show that the company had opportunities such as high improved in technology. The
company came out with the solutions of on how to improve the location of their products
for easier access of their products by their customers (Kotler and Krishnaswamy, 2006).
a. Products and Services offered by Tech Spark Software Company

Tech Spark Software Company 3
 Tech Spark Company manufactures calendars, offers computer repair
services manages the data and information of the processors computers
 The company offers customised Calendars to the other organisations for
easier marketing and distribution of the products.
2. a. The current situation in the Market
The current situation in the market shows that our products are well received by kind and
royal customers. However the customers lack expertise and the general insight of our
products (Strauss and Frost, 2008).
 Carrying out of promotion of our products and lower the prices
 Setting a sude some money for markting our products
 Applying new skills on marketing our company products
3. i. Internal sources of information of Tech spark software company
 Survey, company data, business records, manuals, government records and Non
staff and staff workers.
ii. External sources of information
 Printed information such as magazines, newsletters and films, Media i.e. television
and radios, Internet sauces of information
4. The rules and regulation of Tech spark software company
 Keeping of the customer’s data and information confidential

Tech Spark Software Company 4
 Sexual and racial discrimination in the work place results to contract termination
 Drug and substance abuse such as alcohol, bhang cigarette, use of cocaine or any
substance induces the body’s way of working are prohibited in the company.
 Proper dressing code and physical appearance should be presentable.
5. Quantitative analysis of:
a. Value of purchase of calendar products:
Radi
o
Televisio
n
Friend
s
Printe
d
Magazine
s
School
s
Hospital
s
Total
Participants{Y
}
Mean(X)
Variance {Y-
X}2
16
8.57
55.20
8
8.57
0.3249
5
8.57
12.74
12
8.57
11.76
10
8.57
2.045
4
8.57
20.88
5
8.57
12.74
60
115.6
9
Statistical Analysis
i. Mode: Female 5
ii. Mean: For female {(16+8+5+12+10+4+5)÷7}=8.571428
iii. Median: Female 4,5,5,8,10,12,16 {8 is the median}

Tech Spark Software Company 5
iv. Standard Deviation =(Variance)2 & variance is {Y-X}2 ÷N, =115.69÷60
={1.928165)2=3.7178
6. Analyse the market performance of existing and potential competitors and their products or
services, to identify potential opportunities or threats to the organisation. Analysis of
Market performance: The company has various opportunities such as environment for
expanding the company. Tech Spark organisation has taken the roots in venturing on the
offers special advertisement and sales of computer products (Wind, 2008). However
majority of Tech Spark software company business are seasonal basing on the market of
the products the solutions of on how to improve the location of their products for easier
access of their products by their customers. The company is also awarded government
tenders to supply calendars to public offices every year. Proper monitoring of the
marketing‘s business progress. Evaluating the areas that require marketing product prices,
the location, and ways of improving the performance of the business. Investigating the
expectations of the customers concerning the products and services of the company.
Conclusion
In conclusion, Tech Spark Software Company offers their customers with best and
quality products and services that have resulted to high profit making we are advantaged
since our competitors are not well advanced with the current technology. However, the
company faces several threats from our competitors who are going an extra mile in
advancement with technology. Consequently our competitors are always working to
overdo our product standards. The internal weaknesses of the company should be

Tech Spark Software Company 6
intelligently be solved and face the challenges for the future growth of the company
(Cooney, 2006).
References
Cooney, K., 2006. The institutional and technical structuring of nonprofit ventures: Case study of
a US hybrid organization caught between two fields. Voluntas: International Journal of
Voluntary and Nonprofit Organizations, 17(2), pp.137-155.
Cravens, D.W. and Piercy, N., 2006. Strategic marketing (Vol. 6). New York: McGraw-Hill.
Dwyer, F.R. and Tanner, J.F., 2002. Business marketing: Connecting strategy, relationships, and
learning. New York: McGraw-Hill.
Honig, B. and Karlsson, T., 2004. Institutional forces and the written business plan. Journal of
management, 30(1), pp.29-48.
Kotler, P., Rackham, N. and Krishnaswamy, S., 2006. Ending the war between sales and
marketing. Harvard business review, 84(7/8), p.68.
Shane, S. and Delmar, F., 2004. Planning for the market: business planning before marketing and
the continuation of organizing efforts. Journal of Business Venturing, 19(6), pp.767-785.
Strauss, J. and Frost, R., 2008. E-marketing. Prentice Hall Press.
Wind, Y.J., 2008. A plan to invent the marketing we need today. MIT Sloan Management
Review, 49(4), p.21.